期刊論文1. | Kihlstrom, Richard E.、Riordan, Michael H.(1984)。Advertising as A Signal。Journal of Political Economy,92(3),427-450。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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3. | Gal-Or, E.(1989)。Warranties as a signal of quality。The Canadian Journal of Economics,22(1),50-61。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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5. | Grossman, S. J.(1981)。The Informational Role of Warranties and Private Disclosure about Product Quality。Journal of Law and Economics,24(3),461-483。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Milgrom, Paul、Roberts, John(1986)。Price and Advertising Signals of Product Quality。Journal of Political Economy,94(4),796-821。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Cho, I. K.、Kreps, D. M.(1987)。Signaling Games and Stable Equilibria。The Quarterly Journal of Economics,102(2),197-222。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Bagwell, Kyle、Riordan, Michael H.(1991)。High and Declining Prices Signal Product Quality。The American Economic Review,81(1),224-239。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | 謝修(1996)。Price and money-Back guarantees as signals of product quality。Journal of Economics and Management Strategy,5(3),361-377。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Padmanabhan, V.(1993)。Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles。Marketing Science,12(3),230-247。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Padmanabhan, V.(1995)。Usage Heterogeneity and Extended Warranties。Journal of Economics & Management Strategy,4,33-53。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Kalita, J. K.、Jagpal, S.、Lehmann, D. R.(2004)。Do High Prices Signal High Quality? A Theoretical Model and Empirical Results。Journal of Product & Brand Management,13(4),279-288。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Linnemer, L.(2002)。Price and Advertising as Signals of Quality When Some Consumers Are Informed。International Journal of Industrial Organization,20,931-947。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Kumar, P.(2002)。Price and Quality Discrimination in Durable Goods Monopoly with Resale Trading。International Journal of Industrial Organization,20,1313-1339。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Utaka, A.(2006)。Durable-goods Warranties and Social Welfare。Journal of Law, Economics, & Organization,22,508-522。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Kutsoati, E.、Zábojníkbí, J.(2005)。The Effects of Learning-by-doing on Product Innovation by a Durable Good Monopolist。International Journal of Industrial Organization,23,83-108。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Fidenberg, D.、Titole, J.(1998)。Upgraded, Tradeins, and Buybacks。The RAND Journal of Economics,29,235-258。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Ellison, G.、Fidenberg, D.(2000)。The Neo-Luddite's Lament: Excessive Upgrades in the Software Industry。The RAND Journal of Economics,31,253-272。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Heal, G.(1977)。Guarantees and Risk-sharing。Review of Economics Studies,44,549-560。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | DeCroix, G.(1999)。Optimal Warranties, Reliabilities and Prices for Durable Goods in an Oligopoly。European Journal of Operational Research,112,554-569。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Bagwell, K.(1992)。Pricing to Signal Product Line Quality。Journal of Economics & Management Strategy,1(1),151-174。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Choi, J. P.(2003)。Building New Products with Old to Signal Quality, with Application to the Sequencing of New Products。International Journal of Industrial Organization,21(8),1179-1200。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Price, L.、Dawar, N.(2002)。The Joint Effects of Brands and Warranties in Signaling New Product Quality。Journal of Economic Psychology,23(2),165-190。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Shieh, S.(1993)。Incentives for Cost-reducing Investment in a Signaling Model of Product Quality。The RAND Journal of Economics,24(3),466-477。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Al-Najjar, N.(1995)。Reputation, Product Quality, and Warranties。Journal of Economics & Management Strategy,3(4),605-637。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |