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題名:電視購物頻道的品牌形象與促銷推廣對顧客滿意度之影響
書刊名:北臺灣學報
作者:黃素玫馬良涵
作者(外文):Huang, Su-meiMa, Liang-han
出版日期:2008
卷期:31
頁次:頁141-153
主題關鍵詞:品牌形象促銷產品品質顧客滿意度Brand imagePromotionProduct qualityCustomer satisfaction
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:21
期刊論文
1.Poxanne, L. H.、Mason, C. H.(1993)。Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference。Journal of Consumer Research,20,100-110。  new window
2.Kotler, P.(1991)。Planning Implementing and Control。Journal of Marketing Research,17(7),79-84。  new window
3.Campbell, L.、Diamond, W. D.(1990)。Framing and Sales Promotion: The Characteristics of Good Deal。Journal of Consumer Marketing,7(4),25-31。  new window
4.Oliver, R. L.、DeSarbo, W. S.(1988)。Response determinants in satisfaction judgement。Journal of Consumer Research,14(3),495-507。  new window
5.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17(1),110-119。  new window
6.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
7.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
圖書
1.Zeithaml, Valarie A.、Bitner, Mari Jo(1996)。Services Marketing。New York, NY:McGraw-Hill。  new window
2.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
 
 
 
 
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