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題名:國民小學公辦公營午餐忠誠反應影響因素分析:家長的觀點
書刊名:初等教育學刊
作者:施錦村 引用關係王秀琴
作者(外文):Shih, Chin-tsunWang, Hsiu-ching
出版日期:2008
卷期:30
頁次:頁85-111
主題關鍵詞:公辦公營午餐品質學校午餐Public management of public organizationLunch qualitySchool lunch
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:2
  • 點閱點閱:11
本研究運用「認知-情感-意圖」忠誠架構整合模型作為基本模型,並以監督機制作為控制變數,將整合模型分成I、II型,藉以驗證家長對午餐品質期待、顧客滿意及忠誠反應之關係,以及控制變數對忠誠反應的控制效果。為達此一目的,本研究以配額抽樣方式,針對臺灣地區各縣市國民小學公辦公營午餐顧客進行抽樣,所得樣本經由SEM實證後發現:(1)模型總效果的優越性依序為II型、I型及基本型;(2)模型各路徑結構係數顯著性比率也有類似情形;(3) II型為本研究最其效果模型,其路徑除產品品質與忠誠反應之間未達顯著水準外,其餘都連顯著水準。此一結果可提供午餐供應者及教育行政單位執行午餐政策之參考。
This study applies an integrated model of the "cognitive-affective-conative" loyalty framework as a basic model and regards the supervisory mechanism as control variables. The integrated model is divided into Type I and Type II by the supervisory mechanism. This purpose validates the relationships among patriarchal lunch quality expectation, customer satisfaction, and loyalty response. This study also examines the control effects of supervisory mechanism to loyalty response. To reach the purposes, this study has collected samples of the lunch customers from an elementary school of every county of Taiwan region by a quota sampling, and the data is examined by SEM. The results confirm total effects of the model of Type II superior than Type I, and Type I superior than the basic model. These empirical results also verify the similar conditions of a significant ratio of the model path structural coefficients. Meanwhile, the Type II considered as a best effect model, and the model paths except the relationship between product quality and loyalty response does not reach significantly, the others reach significant level. These results can help the suppliers of lunch and an educational authority to deal with school lunch administrations.
期刊論文
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5.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1993)。Reassessment ofexpectations as a comparison standard in measuring service quality: Implication for further research。Journal of Marketing,58(1),111-124。  new window
6.Olsen, Line Lervik、Johnson, Michael D.(2003)。Service equality, satisfaction, and loyalty: from transaction-specific to cumulative evaluations。Journal of Service Research,5(3),184-195。  new window
7.Brown, D.M.(2002)。Setting the National Food Service Management Institute Research Priorities。Journal of the American Dietetic Association,102(11),1693-1697。  new window
8.White, Susan S.、Schneider, Benjamin(2000)。Climbing the Commitment Ladder。Journal of Service Research,2(3),240-253。  new window
9.Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research,5(2),113-124。  new window
10.Prichard, Mark P.、Havitz, Mark E.、Haward, Dennis R.(1999)。Analyzing the Commitment: Loyalty Link in Service Contexts。Journal of the Academy of Marketing Science,27(3),333-348。  new window
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13.林薇、王慧琦(19980200)。實施學校午餐指導活動對國小中年級學童飲食行為改變之研究。中華民國營養學會雜誌,23(1),15-26。  延伸查詢new window
14.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
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19.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。  new window
20.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
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22.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
23.許嘉政(2005)。公辦民營與公辦公營學校午餐經營內涵差異之探討。學校行政,35,170-188。  延伸查詢new window
24.Anderson, J.C.,、Sullivan, M.W.(1993)。The Antecedences and Consequences of Consumer Satisfaction for Firms。Marketing Science,12,125-43。  new window
25.Bei, L.T.,、Chiao, Y.C.(2006)。The Determinations of Customer Loyalty:An Analysis of Intangible Factors in Tree Service Industries。International Journal of Commerce & Management,16(3/4),162-177。  new window
26.Cho, H.,、Nadow, M.Z.(2004)。Understanding Barriers to Implementing Quality Lunch and Nutrition Education。Journal of Community Health,29 (5),421-435。  new window
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學位論文
1.鍾建民(2002)。高雄縣國民中學學校午餐相關問題之研究(碩士論文)。國立中山大學。  延伸查詢new window
2.Lee, D.Y.(1998)。The Effects of Product Quality and Service Quality on Consumer Satisfaction and Loyalty: A Study of Gas Station,Taiwan。  new window
圖書
1.Lovelock, C.,、Wirtz, J.(2004)。Service of Marketing (5th ed.)。Singapore:Pearson Prentice Hall。  new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
3.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
4.Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Scientific Software International。  new window
5.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
6.臺灣省政府教育廳(1995)。臺灣省國民中小學辦理學校午餐計畫工作手冊。南投縣。  延伸查詢new window
7.教育部(1997)。學校午餐生活衛生營養教育手冊。臺北市。  延伸查詢new window
8.Heskett, J.L., Jones, T.O., Loveman, G.W., Sasser, W.E. Jr.,、Schlesinger, L.A.(1977)。The Service Profit Chain: How Leading Companies Link Profit and Loyalty, Satisfaction, and Value.。New York。  new window
9.Lutz, R. J.、Kassarjia, H. H.、Robertson, T. S.(1991)。The Role of Attitude Theory in Marketing, Perspective in Customer Behavior。Upper Saddle River, NJ:Prentice Hall。  new window
其他
1.監察院(2002)。教育部等辦理國中、小學營養午餐業務及中央營養午餐補助款糾正案,臺北市:監察院。  延伸查詢new window
 
 
 
 
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