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題名：The Application of Motivation of Disseminating Word-of-Mouth in Food and Beverage Industry--Exploratory Research
書刊名：休閒暨觀光產業研究
作者：陳秀芬 引用關係／龔熒慧／林建安
作者(外文)：Chen, Hsiu-fen／Kung, Ying-huei／Lin, Chien-an
出版日期：2008
卷期：3:1
頁次：頁76-93
主題關鍵詞：口碑；動機；探索性因素分析；Word-of-mouth；Motivation；EFA
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:37
期刊論文
1.Henning-Thurau, T、Gwinner, K、PGremler, D. D(2004)。Consumer-Opiniorr Platforms: What Motivates Consumers to Articulate Themselves On The Internet。Journal of Interactive Marketing，18(1)，38-52。  new window
2.Gounaris, Spiros P.、Stathakopoulos, Vlassis、Athanassopoulos, Antreas D.(2003)。Antecedents to perceived service quality: An exploratory study in the banking industry。International Journal of Bank Marketing，21(4)，168-190。  new window
3.Blodgett, J. G.、Granbois, D. H.、Walters, R. G.(1993)。The effects of perceived justice on complainants' negative word-of-mouth and repatronage intentions。Journal of Retailing，69(4)，399-428。  new window
4.Swanson, S. R.(2001)。Service recovery attributions and word-of-mouth intentions。European Journal of Marketing，35(1)，194-211。  new window
5.Mattila, A.(2001)。The Impact of Product Category Risk on Service Satisfaction Evaluations。International Journal of Hospitality Management，20(1)，29-43。  new window
6.Gremler, D. D.、Gwinner, K. P.、Brown, S. W.(2001)。Generating positive word-of-mouth communication through customer-employee relationships。International Journal Service Industry Management，12(1)，44-59。  new window
7.Donaton, S.(2003)。Marketings new fascination: Figuring out word-of-mouth。Advertising Age，74(46)，18。  new window
8.Holmes, John H.、Lett, John D. Jr.(1977)。Product sampling and word of mouth。Journal of Advertising Research，17(5)，35-40。  new window
9.Money, R. B.(2004)。Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients。Journal of Business Research，57，297-305。  new window
10.Pincus, Jeremy(2004)。The consequences of unmet needs: The evolving role of motivation in consumer research。Journal of Consumer Behavior，3(4)，375-387。  new window
11.Wee, C. H.、Lim, S. L.、Lwin, M.(1995)。Word-of-mouth communication in Singapore: With focus on effects of message-sidedness, source and user-type。Asia Pacific Journal of Marketing and Logistics，7(1/2)，5-36。  new window
12.Smith, R.E.、Vogt, C.A.(1995)。The effects of integrating advertising and negative word-of-mouth communications on message processing and response。Journal of Consumer Psychology，4(2)，133-151。  new window
13.Ennew, C. T.、Baneijee, A. K.、Li, D.(2000)。Managing Word of Mouth Communication: Empirical Evidence from India。International Journal of Bank Marketing，18(2)，75-83。  new window
14.Phelps, Joseph E.、Lewis, Regina、Mobilio, Lynne、Perry, David、Raman, Niranjan(2004)。Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email。Journal of Advertising Research，44(4)，333-348。  new window
15.Bansal, Harvir S.、Voyer, Peter A.(20001100)。Word-of-Mouth Processes within a Service Purchase Decision Context。Journal of Service Research，3(2)，166-177。  new window
16.Wirtz, Jochen、Chew, Patricia(2002)。The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-mouth Behaviour。International Journal of Service Industry Management，13(2)，141-162。  new window
17.Reichheld, Frederick F.(2003)。The one number you need to grow。Harvard Business Review，81(12)，46-55。  new window
18.Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research，5(2)，113-124。  new window
19.Reynolds, K. E.、Arnold, M. J.(2000)。Customer loyalty to the salesperson and the store: examining relationship customers in an upscale retail context。Journal of Personal Selling and Sales Management，20(2)，89-98。  new window
20.Sundaram, D. S.、Mitra, Kaushik、Webster, Cynthia(1998)。Word-of-mouth Communications: A Motivational Analysis。Advances in Consumer Research，25(1)，527-531。  new window
21.Walsh, Gianfranco、Gwinner, Kevin P.、Swanson, Scott R.(2004)。What Makes Mavens Tick: Exploring the Motives of Market Mavens' Initiation of Information Diffusion。Journal of Consumer Marketing，21(2)，109-122。  new window
22.Silverman, G.(1997)。How to Harness the Awesome Power of Word of Mouth?。Direct Marketing，60(7)，32-37。  new window
23.Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research，32(3)，213-223。  new window
24.Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science，26(2)，83-100。  new window
25.Mangold, W. G.、Miller, F.、Brockway, G. R.(1999)。Word-of-mouth communication in the service marketplace。Journal of Services Marketing，13(1)，73-89。  new window
26.Dichter, Ernest(1966)。How word-of-mouth advertising works。Harvard Business Review，44(6)，147-166。  new window
27.Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research，16(1)，64-73。  new window
28.Jansen, Justin J. P.、Van den Bosch, Frans A. J.、Volberda, Henk W.(2005)。Exploratory innovation, exploitative innovation, and ambidexterity: The impact of environmental and organizational antecedents。Schmalenbach Business Review，57(4)，351-363。  new window
29.File, Karen Maru、Judd, Ben B.、Prince, Russ Alan(1992)。Interactive Marketing: The Influence of Participation on Word-of-Mouth and Referrals。Journal of Service Marketing，6(4)，5-14。  new window
30.Engel, James F.、Kegerreis, Robert J.、Blackwell, Roger D.(1969)。Word-of-mouth Communication by the Innovator。Journal of Marketing，33(3)，15-19。  new window
31.Walker, C.(1995)。Word of Mouth。American Demographics，17(7)，38-55。  new window
32.Bayton, J. A.(1958)。Motivation, Cognition, Learning-Basic Factors in Consumer Behavior。Journal of Marketing，22(3)，282-289。  new window
33.Teo, T. S. H.、Lim, V. K. G.(2001)。The Effects of Perceived Justice on Satisfaction and Behavioral Intentions: The Case of Computer Purchase。International Journal of Retail and Distribution Management，29(2)，109-124。  new window
34.Derbaix, Christian、Vanhamme, J.(2003)。Inducing Word-of-Mouth by Eliciting Surprise-A Pilot Investigation。Journal of Economic Psychology，24(1)，99-116。  new window
35.Rensik, A.、Harmon, R.(1983)。Consumer complaints and managerial response: a holistic approach。Journal of Marketing，47，86-97。  new window
圖書
1.McClave, J. T.、Benson, P. G.、Sincich, T.(2001)。Statistic for business and economics。Upper Saddle River, NJ：Prentice Hall。  new window
2.Wilson, J. R.(1991)。Word-of-mouth marketing。New York：John Wiley & Sons, Inc。  new window
3.Silverman, G.(2001)。The Secrets of Word-of-Mouth Marketing: How to trigger exponential sales through runaway word of mouth。New York, NY：Amacom Books：American Marketing Association。  new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate data analysisd。Englewood Cliffs, New Jersey：Prentice Hall。  new window
5.Edwards, D. C.(1999)。Motivation and Emotion: Evolutionary, Physiological, Cognitive, and Social Influences。Thousand Oaks, California：Sage Publishers。  new window
6.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
7.Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。  new window
8.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
9.Gliner, J. A.、Morgan, George Arthur(2000)。Research methods in applied settings: An integrated approach to design and analysis。Mahwah, New Jersey：Lawrence Erlbaum Associates。  new window
圖書論文
1.Lewis, R.、Mobilio, L.、Phelps, J. E.、Raman, N.(2005)。Understanding pass-along emails: Motivations and behaviors of viral consumers。Online consumer psychology: Understanding and influencing consumer behavior in the virtual world。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
 
 
 
 
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