| 期刊論文| 1. | Yuan, B. J. C.、Wang, M. Y.(1995)。The Influential Factors for the effectiveness of International Strategic Alliances of High-tech Industry in Taiwan。International Journal of Technology Management，10(7-8)，777-787。   | | 2. | Edgett, S.、Forbes, G.、Shipley, D.(1992)。Japanese and British companies compared: Contributing factors to success and failure in NPD。Journal of Product Innovation Management，9(1)，3-10。 | | 3. | Dwyer, L. D.、Mellor, R.(1991)。New product process activities and project outcomes。R&D Management，21(2)，31-52。 | | 4. | Calantone, R. J.、Di Benedetto, C. A.、Schmidt, J. B.(1999)。Using the Analytic Hierarchy Process in New Product Screening。The Journal of Product Innovation Management，16(1)，65-76。 | | 5. | Gupta, Ashok K.、Raj, S. P.、Wilemon, David L.(1985)。The R&D-marketing interface in high-technology firms。Journal of Product Innovation Management，2(1)，12-24。 | | 6. | Moenaert, R. K.、De Meyer, A.、Souder, W. E.、Deschoolmeester, D.(1994)。R&D-marketing integration mechanisms, communication flows, and innovation success。Journal of Product Innovation Management，11(1)，31-45。 | | 7. | Souder, William E.(1988)。Managing relations between R&D and marketing in new product development projects。Journal of Product Innovation Management，5(1)，6-19。 | | 8. | Cooper, R. G.、Kleinschmidt, E. J.(1986)。An investigation into the new product process: Steps, deficiencies, and impact。Journal of Product Innovation Management，3(2)，71-85。 | 學位論文| 1. | 王明妤(1993)。國際策略聯盟成效的影響因素分析─以新竹科學園區為例(碩士論文)。國立交通大學。 延伸查詢 | 圖書| 1. | Hollins, B.、Stuart, P.(1990)。Success Product Design。London：Butlerworth。 | | 2. | Saaty, T. L.(1998)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。New York：McGraw-Hill International Book Co.。 | | 3. | Cooper, R. G.(1993)。Winning at New Products: Accelerating the Process from Idea to Launch。Addison-Wesley。 | | 4. | Scheaffer, R. L.、Meadenhall, W.、Ott, L.(1986)。Elementary Survey Sampling。Boston, Mass：PWS-KENT Publishing Company。 | | 5. | Rothwell, R.、Zegveld, W.(1985)。Reindustrialization and technology。Longman。 | | 6. | Porter, Michael E.(1990)。The Competitive Advantage of Nations。New York：Free Press。 | | 7. | Sheth, Jagddish N.、Newman, B. I.、Gross, L. G.(1991)。Consumption Values and Market Choice。South-Western Publishing。 | | 8. | Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。 | | 9. | Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。 | | 10. | Howard, John A.(1994)。Buyer Behavior in Marketing Strategy。Prentice-Hall Inc.。 | | 11. | Thomas, Robert J.(1993)。New Products Management: Managing and Forecasting for Strategic Success。New York：John Wiley & Sons。 | 其他| 1. | NII(2000)。何謂3C。 延伸查詢 | | 2. | 行政院主計處(199909)。中華民國統計月報。 延伸查詢 | | 3. | 李長龍(199604)。數位電視的國際標準與現況。 延伸查詢 | | 4. | 余淑美(1998)。從數位視訊網路服務發展看我國之機會--廣播服務及接取產品。 延伸查詢 | | 5. | Balachandra, R. and Friar, J. H.(1997)。Factors for success in R&D projects and new product innovation: A contextual framework。 | | 6. | Cooper, R. G.(1988)。Predevelopment activities determine new product success。 | | 7. | Cooper, R. G.(1996)。Overhauling the new product process。 | | 8. | Dwyer, L. ; Mellor, R.(1991)。Corporate environment and activities and project new product process activities。 | | 9. | Engel, J. F. ; Blackwell, R. K. ; Miniard, P. W.(1993)。Consumer Behavior。 | | 10. | Hise, R. T. and Groth, J. C.(1995)。Assessing the Risks New Products Face。 | | 11. | Hise, R. T. ; O'Neal, L. ; Parasuraman, A. ; McNeal, J. U.(1990)。Marketing/R&D interaction in new product development: Implications for new product success rates。 | | 12. | Liberatore, M. J.(1987)。An extension of the analytic hierarchy process for industrial R&D project selection and resource allocation。 | | 13. | Melachrinoudis, Emanuel and Rics, Kenneth(1991)。The prioritization of technologies in a research laboratory。 | | 14. | Murphy, S. A. and Kumar, V.(1996)。The role of predevelopment activities and firm attributes in new product success。 | | 15. | Song, X. M. ; Neeley, S. M. ; Zhao, Y.(1996)。Managing R&D-Marketing integration in the new product development process。 | | 16. | Trott, P.(1998)。Innovation Management & New Product Development。 | | 17. | Yuan, B. J. C. ; Wang, M. Y.(1998)。Analysis on the Key Factors Influencing Competitive Advantages of DRAM Industry in Taiwan。 | |