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題名：應用資料採礦技術分析生物科技新產品之市場區隔：以健康食用油為例
書刊名：科技管理學刊
作者：凃嘉峪 引用關係／曾光華 引用關係／何雍慶 引用關係
作者(外文)：Tu, Chia-yu／Cheng, Kong-fah／Ho, Yung-ching
出版日期：2006
卷期：11:4
頁次：頁63-98
主題關鍵詞：產品利益；生活型態；市場區隔；區別分析；倒傳遞類神經網路；決策樹；Market segmentation；Product benefit segmentation；Life style；Decision tree；Back-propagation neuron network；Discriminate analysis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:49
  • 點閱點閱:40
期刊論文
1.Fisher, R. A.(1936)。The Use of Multiple Measurements in Taxonomic Problems。Annals of Eugenics，7(2)，179-188。  new window
2.Bult, J. R.、Wansbeek, T. J.(1995)。Optimal selection for direct mail。Marketing Science，14(4)，378-381。  new window
3.Lazer, W.(1963)。Life Style Concepts and Marketing。Toward Scientific Marketing，15(4)，130-139。  new window
4.Haley, R. I.(1968)。Benefit Segmentation: Decision-Oriented Research Tool。Journal of Marketing，32(3)，30-35。  new window
5.Calantone, R. J.、Sawyer, A. G.(1978)。The Stability of Benefit Segmentation。Journal of Marketing Research，6(3)，395-404。  new window
6.Boote, Alfred S.(1981)。Market segmentation by personal values and salient product attributes。Journal of Advertising Research，21(1)，29-35。  new window
7.譚大純、陳正男、賴孟寬(19991200)。ICP生活型態量表之信效度檢驗、因素重組與趨勢比較--行銷領域之應用。中華管理評論，2(7)，69-80。new window  延伸查詢new window
8.邱志洲、李天行、周宇超、呂奇傑(20020300)。整合鑑別分析與類神經網路在資料探勘上之應用。工業工程學刊，19(2)，9-22。new window  延伸查詢new window
9.Wells, W. D.、Tigert, D. J.(1971)。Activities, Interests and Opinions。Journal of Advertising Research，11(4)，27-35。  new window
10.Beane, T. P.、Ennis, D. M.(1987)。Market Segmentation: A Review。European Journal of Marketing，21(5)，20-42。  new window
11.Davies, P. C.(1994)。Design issues in neural network development。Neuro Vest Journal，2(5)，21-25。  new window
12.Vellido, Alfredo、Lisboa, Paulo J. G.、Vaughan, J.(1999)。Neural networks in business: A survey of applications (1992-1998)。Expert Systems with Applications，17(1)，51-70。  new window
13.Kim, J. C.、Kim, D. H.、Kim, J. J.、Ye, J. S.、Lee, H. S.(2000)。Segmenting the Korean Housing Market Using Multiple Discriminant Analysis。Construction Management & Economics，18(1)，45-54。  new window
14.Zhang, Guoqiang、Patuwo, B. Eddy、Hu, Michael Y.(1998)。Forecasting with artificial neural networks: the state of the art。International Journal of Forecasting，14(1)，35-62。  new window
15.Altman, Edward I.(1968)。Financial Ratios, Discriminant Analysis and the Prediction of Corporate Bankruptcy。The Journal of Finance，23(4)，589-609。  new window
16.Smith, Wendell R.(1956)。Product differentiation and market segmentation as alternative marketing strategies。Journal of Marketing，21(1)，3-8。  new window
17.Yankelovich, D.、Meer, D.(2006)。Rediscovering market segmentation。Harvard Business Review，84(2)，122-131。  new window
18.王天佑、何雍慶、羅萱(2004)。「類神經網路在行銷應用上之探討」。科技管理學印，第9卷第1期，223-262。  延伸查詢new window
19.李錦楓(2001)。「台灣保健食品的現況」。健康世界，183期，8-9。  延伸查詢new window
20.Cybenko, G.(1989)。Approximation by Superpositions of a Sigmoid Function。Mathematical Control Signal Systems，2，303-314。  new window
21.Davis, H. L.、Rigaux, B. P.(1974)。“Perception of Marital Roles in Decision Processes”。Journal of Consumer Research，Vol. 1，51-62。  new window
22.Dibb, S.(2005)。“Market segmentation implementation barriers and how to overcome them”。Marketing Review，Vol. 5(1)，13-30。  new window
23.Ernst, H.(2002)。“Success Factors of New Product Development: A Review of the Empirical Literature”。International Journal of Management Reviews，vol.1，1 -10。  new window
24.Greenberg, M.、McDonald, S. S.(1989)。Successful Needs/Benefit Segmentation: A User’s Guide。Journal of Consumer Marketing，6(3)，29-36。  new window
25.Hornik, K., Stinchcombe, M.,、White, H.(1989)。“Multi-layer Feed Forward Networks Are Universal Approximations”。Neural Networks，vol. 2，336-359。  new window
26.Jam, A. K.、Mao, J.、Mohiuddin, K. M.(1996)。Artificial Neural Networks: a Tutorial。Computer，29(3)，31-44。  new window
27.Levin, N.、Zahavi, J.(2001)。“Predictive Modeling Using Segmentation”。Journal of Interactive Marketing，Vol. 15(2)，2-22。  new window
28.Palmer, R. A.、Miller, P.(2004)。“Segmentation: Identification, intuition, and implementation,”。Industrial Marketing Management，Vol. 33(8)，779-785。  new window
29.Peacock, P. R.(1998)。“Data Mining in Marketing : Part 1,”。Marketing，Vol.6 (4)，8-18。  new window
30.Pendharkar, P. C.(2002)。“A Potential Use of Data Envelopment Analysis for the Inverse Classification Problem”。Omega，vol. 30，243-248。  new window
31.Spangler, W., May, J.,、Vargas, L.(1999)。“Choosing Data Mining Methods for Multiple Classification: Representational and Performance Measurement Implications for Decision Support”。Journal of Management Information Systems，Vol. 16(1)，37-62。  new window
32.Tessmer, A. C., Shaw, M. J.,、Gentry, J. A.(1993)。“Inductive Leaning for International Financial Analysis: A Layered Approach”。Journal of Management Information Systems，Vol. 9(4)，17-36。  new window
33.Weinstein, A.(2006)。A strategic framework for defining and segmenting markets。Journal of Strategic Marketing，14(2)，115-127。  new window
34.Wyner, G. A.(2002)。“Segmentation architecture: complex companies with varied markets need segmentation rules”。Marketing Management，Vol. 11(2)，6-7。  new window
圖書
1.Keegan, W., Moriarty, S.,、Duncan, T.(1992)。Marketing。Englewook Cliffs：Prentice-Hall。  new window
2.Marcus, Burton H.(1975)。Modern Marketing。New York, NY：Random House。  new window
3.Myers, J. H.(1996)。Segmentation and Positioning for Strategic Marketing Decisions。Illinois。  new window
4.Sheth, Jagdish N.、Mittal, Banwari、Newman, Bruce I.(1999)。Customer Behavior: Consumer Behavior and Beyond。The Dryden Press。  new window
5.Hawkins, D. I.、Best, R. J.、Coney, K. A.(2001)。Consumer Behavior: Building Marketing Strategies。New York：McGraw-Hill。  new window
6.Michman, R. D.(1991)。Lifestyle Market Segmentation。New York：Praeger。  new window
7.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
8.Kotler, Philip、Armstrong, Gary(1991)。Principles of Marketing。Englewood Cliffs, NJ：Prentice-Hall。  new window
9.Gay, L. R.(1992)。Education research: Competencies for analysis and application。New York：Macmillan Pulishing Company。  new window
10.Kerlinger, F. N.、Lee, H. B.(2000)。Foundations of Behavioral Research。Harcourt College Publishers。  new window
11.Freeman, James A.、Skapura, David M.(1992)。Neural networks algorithms, applications, and programming techniques。Addison-Wesley Publishing Company。  new window
12.Berry, Michael J. A.、Linoff, Gordon S.(1997)。Data Mining Techniques for Marketing, Sales and Customer Support。John Wiley & Sons, Inc.。  new window
13.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
14.McCarthy, E. Jerome(1981)。Basic Marketing: A Managerial Approach。Richard D. Irwin, Inc.。  new window
15.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
16.葉怡成(2004)。類神經網路-模式應用實作，第七版。台北。  延伸查詢new window
17.Berson, A., Smith, S. J.,、Thearling, K.(1999)。Building Data Mining Applications for CRIVI。  new window
18.Demby, E.(1974)。“Psychographics and from Whence It Came”。Life Style and Psychographics。  new window
19.Henery, R.J. Classification(1994)。Machine Learning. Neural and Statistical Classification。New York。  new window
20.Schnarrs, S. P.(1991)。Marketing Strategy: Customers and Competition。New York。  new window
21.Schoell, W. F.、Gultinan, J. P.(1995)。Marketing: Contemporary Concepts and Practices, 6th ed.。Englewood Cliffs, NJ.。  new window
22.Weiss, S. M.、Kulikowski, C. A.(1991)。Computer Systems That Learn。San Francisco。  new window
其他
1.內政統計資訊服務網(2005)。「內政部戶政司統計年報」。  延伸查詢new window
2.內政統計資訊服務網(2005)。「內政部戶政司統計年報」。  延伸查詢new window
3.食品工業發展研究所(2003)。臺灣地區食品消費調查統計年鑑，台北市。  延伸查詢new window
圖書論文
1.Rumelhart, D. E.、Hinton, G. E.、Williams, R. J.(1986)。Learning Internal Representations by Error Propagation。Parallel Distributed Processing。Cambridge：MIT Press。  new window
 
 
 
 
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