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題名:運用資料包絡分析法對主機板產業於準系統市場之策略分析
書刊名:管理實務與理論研究
作者:吳泓怡 引用關係郭子文陳碧秀 引用關係
作者(外文):Wu, Hung-yiKuo, Tzu-wenChen, Pih-shuw
出版日期:2007
卷期:1:2
頁次:頁47-63
主題關鍵詞:主機板產業準系統市場資料包絡分析法策略分析Main-board industryBare-bone system marketData envelopment analysisDEAStrategic analysis
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:375
  • 點閱點閱:27
主機板產業在歷經1997~1999年大幅成長後,已由高獲利產業轉爲成熟產業,進入所謂後PC時代,在競爭激烈的產業環境中,主機板廠商掌握研發與製造的核心競爭力,經由水平整合電腦機殼產業與電源供應器產業,產生新的準系統電腦市場,展開另一場產業的戰爭。本研究旨在運用資料包絡分析法(DEA)之分析架構,探討台灣地區主機板產業之廠商,於後PC時代,對準系統市場之策略型態及經營策略分析,依其經營策略與廠商背景特性不同,提出可行方案與建議。本研究係以八家具生產準系統之主機板廠商爲分析對象,依各公司所公佈之公開財務報表,如:資產負債表、損益表、及現金流量表等數據,作爲DEA之投入與產出項分析資料,經由DEA所分析之結果,歸納出兩個較具影響力之因素,即以公司規模與獲利能力,作爲兩個構面,並將其區分爲四個績效相近的群組:(一)領導者、(二)挑戰者、(三)追隨者、與(四)利基者;據以分析市場與產業之連動關係,建議相關產業之廠商,可以發展品牌形象、開發新的配銷通路、加強專業能力、以及尋求高附加價值的產品等策略。此外,亦針對後續研究提供進一步可探討之方向。
After the main-board industry gone through all the growing up by a wide margin in 1997~1999, it has being changed from high profit industry into mature one, entering to so called Post-PC Era. Among the environment of competition aggressive industry, main-board factory owners master the core of competition in research and production. By way of integrating computer shell and power provider industry horizontally it results in new Bare-Bone System computer market and launches separate industry hostility. This research applies the analytic structure of data envelopment analysis (DEA) to probe into the operational patterns and strategic analysis about Bare-Bone System market among Taiwan area's factories in Post-PC Era in order to address feasibility studies and suggestions by according to the varied operating strategies and particularly of factories circumstances. There are 8 factories capable to produce Bare-Bone System to be this research's targets and in accordance with public financial statements such as balance sheets, income statements, and cash flow sheets, etc. These have been used as analysis data of DEA. Consequently, two influential components, "company scale" and "profitability" form two dimensions and are used to classify the targeted companies into four groups of similar effects: 1. Leader, 2. Challenger, 3. Follower, and 4. Nichers. Furthermore, based on the analysis, the relationships between market and industry are investigated. It suggests relevant factories to develop brand images, develop new distribution channels, enhance professional abilities, and seek for the strategies of superior value-added products, etc. Moreover, future directions of follow-up researches are provided.
期刊論文
1.李文瑞、陳秋宏(19990900)。策略群組、製造目標、移動障礙與經營績效之研究--臺灣印刷電路板產業之實證分析。管理學報,16(3),451-478。new window  延伸查詢new window
2.趙育培(19991000)。「後PC時代」電腦發展掃描。臺灣經濟研究月刊,22(10)=262,77-80。new window  延伸查詢new window
3.Buzzell, R. D.、Gale, B. T.、Sultan, R. G. M.(1975)。Market Share: a Key to Profitability。Harvard Business Review,53(1),97-106。  new window
4.Farrell, Michael James(1957)。The Measurement of Productive Efficiency。Journal of the Royal Statistical Society: Series A (General),120(3),253-290。  new window
5.Dess, G. G.、Gupta, A.、Hennart, J.-F.、Hill, C. W. L.(1995)。Conducting and Integrating Strategy Research at the International, Corporate, and Business Levels: Issues and Directions。Journal of Management,21(3),357-393。  new window
會議論文
1.曾綜源、黃承龍、廖介銘、陳立煥(2003)。台灣準系統產業策略之比較分析。2003企業資源規劃研討會。世新大學。  延伸查詢new window
研究報告
1.資策會MIC(2003)。台灣競爭力產業競爭力分析研究專案報告。  延伸查詢new window
2.張淮杞(2002)。我國資訊硬體產業發展趨勢。  延伸查詢new window
學位論文
1.陳鼎誠(2002)。主機板產業經營效率分析--資料包絡分析法之運用(碩士論文)。東吳大學,臺北。  延伸查詢new window
2.吳昱璟(2002)。資訊科技投資對企業生產力變動、生產效率與財務績效影響之研究(碩士論文)。國立政治大學。  延伸查詢new window
3.顏旭良(1998)。臺灣高科技產業經營績效評估與其資源配置特性之關係研究--以新竹科學工業園區為例(碩士論文)。國立成功大學。  延伸查詢new window
4.陳銀貴(2003)。我國一線主機板廠競爭優勢之研究(碩士論文)。國立臺北大學。  延伸查詢new window
5.洪明暉(2001)。專業電子代工服務廠之經營效率與購併分析--DEA之應用(碩士論文)。國立臺灣大學。  延伸查詢new window
6.林錫祥(2002)。我國上市上櫃IC設計公司效率評估(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
7.連峻慶(2000)。主機板廠商經營效率分析及改善之研究(碩士論文)。元智大學。  延伸查詢new window
8.Cool, K.(1985)。Strategic Group Formation and Strategic Group Shifts: A Longitudinal Analysis of the U.S. Pharmaceutical Industry, 1963-1982(博士論文)。Purdue University。  new window
9.游聲裕(2000)。我國電腦及週邊產業企業經營績效剖析(碩士論文)。國立成功大學。  延伸查詢new window
10.馮秀鳳(2002)。半導體產業經營效率之研究--資料包絡分析法之應用(碩士論文)。中原大學。  延伸查詢new window
11.洪淑娟(2003)。筆記型電腦產業之經營效率-以資料包絡法分析(碩士論文)。世新大學。  延伸查詢new window
12.黃金成(2001)。科學園區資源投入產出效率和產業引進策略之研究--以DEA和AHP方法分析(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Porter, Micheal E.、周旭華(2010)。競爭策略:產業環境及競爭者分析。臺北:天下遠見。  延伸查詢new window
2.資策會MIC(2004)。2003年我國資訊通訊重點產品之回顧與展望。  延伸查詢new window
3.Kotler, Philip、謝文雀(2000)。行銷管理--亞洲實例。台北:華泰文化。  延伸查詢new window
4.湯明哲(2003)。策略精論:基礎篇。臺北:天下文化。  延伸查詢new window
5.Hofer, Charles W.、Schendel, Dan E.(1978)。Strategy formulation: analytical concepts。West Publishing Company。  new window
6.高強、黃旭男、末吉俊幸(2003)。管理績效評估:資料包絡分析法。臺北:華泰文化。new window  延伸查詢new window
7.Ansoff, H. I.、McDonnell, E. J.(1990)。Implanting Strategic Management。  new window
8.Glueck, William F.(1976)。Business Policy: Strategy Formation and Management Action。New York:McGraw-Hill。  new window
9.孫遜(2004)。資料包絡分析法:理論與應用。揚智文化事業股份有限公司。  延伸查詢new window
10.司徒達賢(2001)。策略管理新論:觀念架構與分析方法。臺北:智勝文化。new window  延伸查詢new window
11.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
12.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
13.Miles, Raymond E.、Snow, Charles C.(1978)。Organizational Strategy, Structure, and Process。McGraw-Hill。  new window
 
 
 
 
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