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題名:通路策略、服務品質與通路滿意及通路績效的關係之研究
書刊名:管理與資訊學報
作者:林隆儀郭乃鼎
作者(外文):Lin, Long-yiKuo, Nai-ting
出版日期:2008
卷期:13
頁次:頁1-39
主題關鍵詞:通路策略服務品質通路滿意通路績效Channel strategyService qualityChannel satisfactionChannel performance
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:15
  • 點閱點閱:24
期刊論文
1.Boyle, Brett A.、Dwyer, F. Robert(1995)。Power, bureaucracy, influence, and performance: Their relationships in industrial distribution channels。Journal of Business Research,32(3),189-200。  new window
2.Anderson, James C.、Narus, James A.(1984)。A Model of the Distributors Perspective of Distributor-manufacturer Working Relationships。Journal of Marketing,48(4),62-74。  new window
3.Bandyopadhyay, Soumama、Robicheaux, Robert A.(1998)。A Cross-cultural Study of Influence Strategies and Satisfaction in Marketing Channels。Journal of Marketing Communications,4(4),191-205。  new window
4.Bandyopadhyay, Soumama(2004)。Interfirm Influence Strategies Within Distribution Channels in The Emerging Indian Market。ACR,12(1),1-9。  new window
5.Brown, Tom J.、Churchill, Gilbert A. Jr.、Peter, J. Paul(1992)。Improvement the Measurement of Service Quality。Journal of Retailing,69(1),127-139。  new window
6.Daugherty, P. J.、Stank, T. P.、Ellinger, A. E.(1998)。The Impact of Logistics Service In Market Share。Journal of Business Logistics,19(1),35-51。  new window
7.Kaiser, F. Henry(1959)。Computer Program for Varimax Rotation in Factor Analysis。Educational and Psychological Measurement,19,413-420。  new window
8.Lewis, M. Christine、Lambert, Douglas M.(1991)。A Model of Channel Member Performance, Dependence, and Satisfaction。Journal of Retailing,67(2),205-225。  new window
9.Mangold, W. Glynn、Faulds, David(1993)。Service Quality in a Retail channel System。Journal of Service Marketing,17(4),4-7。  new window
10.Skinner, S. J.、Guiltinan, J. P.(1985)。Extra-network Linkages, Dependence, and Power。Social Force,64,702-713。  new window
11.Verhage, Bronislaw J.、Waarts, Eric(1988)。Marketing Planning for Improved Performance: A Comparative Analysis。International Marketing Review,5(2),20-30。  new window
12.賴其勛(20021200)。通路結構、影響策略與通路滿意度之研究。管理學報,19(6),1131-1152。new window  延伸查詢new window
13.Boyle, Brett、Dwyer, F. Robert、Robicheaux, Robert A.、Simpson, James T.(1992)。Influence strategies in marketing channels: Measures and use in different relationship structures。Journal of Marketing Research,29(4),462-473。  new window
14.Etzel, Michael J.、Achrol, Ravi S.(1998)。The Structure of Reseller Goals and Performance in Marketing Channels。Academy of Marketing Science,31(2),146-163。  new window
15.Frazier, Gary L.(1983)。On the Measurement of Interfirm Power in Channels of Distribution。Journal of Marketing Research,20(2),158-166。  new window
16.Magrath, Anthony J.、Hardy, Kenneth G.(1987)。Selecting Sales and Distribution Channels。Industrial Marketing Management,16(4),273-278。  new window
17.Robicheaux, Robert A.、El-Ansary, Adel I.(1975)。A General Model for Understanding Channel Member Behavior。Journal of Retailing,52(4),13-30。  new window
18.McAlexander, J. H.、Kaldenberg, D. O.、Koening, H. F.(1994)。Service quality measurement。Journal of Health Care Marketing,14(3),34-40。  new window
19.Frazier, Gary L.、Summers, John O.(1984)。Interfirm Influence Strategies and Their Application within Distribution Channels。Journal of Marketing,48(3),43-55。  new window
20.Frazier, Gary L.、Summers, John O.(1986)。Perceptions of Interfirm Power and Its Use within a Franchise Channel of Distribution。Journal of Marketing Research,23(2),169-176。  new window
21.Mohr, Jakki J.、Nevin, John R.、Fisher, R. J.(1996)。Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control。Journal of Marketing,60(3),103-115。  new window
22.Anderson, James C.、Gerbing, David W.(1991)。Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities。Journal of Applied Psychology,76(5),732-740。  new window
23.Kotler, Philip、Barich, Howard(1991)。A Framework for Marketing Image Management。Sloan Management Review,32(2),94-104。  new window
24.Kumar, Nirmalya、Stern, Louis W.、Achrol, Ravi S.(1992)。Assessing Reseller Performance from the Perspective of the Supplier。Journal of Marketing Research,29(2),238-253。  new window
25.Frazier, Gary L.、Gill, James D.、Kale, Sudhir H.(1989)。Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country。Journal of Marketing,53(1),50-69。  new window
26.Frazier, Gary L.、Rody, Raymond C.(1991)。The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels。Journal of Marketing,55(1),52-69。  new window
27.Dwyer, F. Robert(19800600)。Channel-Member Satisfaction: Laboratory Insights。Journal of Retailing,56(2),45-61。  new window
28.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research,22(2),130-142。  new window
29.Gassenheimer, J. B.、Ramsey, R.(1994)。The Impact of Dependence on Dealer Satisfaction A Comparison of Reseller--€“Supplier Relationships。Journal of Retailing,70(3),253-266。  new window
30.Geyskens, Inge、Steenkamp, Jan-Benedict E. M.(2000)。Economic and Social Satisfaction: Measurement and Relevance to Marketing Channel Relationships。Journal of Retailing,76(1),11-32。  new window
31.Geyskens, Inge、Steenkamp, Jan-Benedict E. M.、Kumar, Nirmalya(1999)。A meta-analysis of satisfaction in marketing channel relationships。Journal of Marketing Research,36(2),223-238。  new window
32.Mohr, J. J.、Nevin, J. R.(1990)。Communication strategies in marketing channels: a theoretical perspective。Journal of Marketing,54(4),36-51。  new window
33.Scheer, Lisa K.、Stern, Louis W.(1992)。The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer。Journal of Marketing Research,29(1),128-142。  new window
34.Schul, Patrick L.、Little, Taylor E. Jr.、Pride, William M.(1985)。Channel climate: Its impact on channel members' satisfaction。Journal of Retailing,61(2),9-38。  new window
35.Venkatesh, R.、Kohli, Ajay K.、Zaltman, Gerald(1995)。Influence Strategies in Buying Centers。Journal of Marketing,59(4),71-82。  new window
36.Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing,67(4),420-450。  new window
37.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
38.Ruekert, Robert W.、Churchill, Gilbert A. Jr.(1984)。Reliability and validity of alternative measures of channel member satisfaction。Journal of Marketing Research,21(2),226-233。  new window
39.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
40.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
41.胡同來、許士軍、魏啟林(20010900)。行銷通路特性、溝通流程與通路績效之研究--資訊業個人電腦實證。管理學報,18(3),395-419。new window  延伸查詢new window
圖書
1.Stern, L. W.、El-Ansary, A. I.、Coughlan, A. T.、翁景民、胡同來(2002)。行銷通路。台北:華泰文化事業股份有限公司。  延伸查詢new window
2.Norusis, Marija J.(1990)。SPSS Statistics Guide。Chicago, IL:SPSS, Inc。  new window
3.Stern, Louis W.、El-Ansary, Adel I.(1992)。Marketing channels。Englewood Cliffs, New Jersey:Prentice-Hall。  new window
4.邱皓政(2005)。量化研究法(一):研究設計與資料處理。台北市:雙葉書廊。  延伸查詢new window
5.Kumar, V.、Aaker, David A.、Day, George S.、林隆儀、黃榮吉、王俊人(2005)。行銷研究。台北:雙葉。  延伸查詢new window
6.周文賢(2000)。多變量統計分析:SAS/STAT使用方法。臺北:智勝文化事業有限公司。  延伸查詢new window
7.Sasser, W. E.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations: Text, Cases and Readings。Boston:Allyn and Bacon, Inc.。  new window
單篇論文
1.El-Ansary, A. I.(1975)。A model for Evaluating Channel Performance,Louisiana State University。  new window
圖書論文
1.Stern, Louis W.、El-Ansary, Adel I.、Coughlan, Anne T.(1996)。Distribution Channels: A Social System Approach。Distribution Channel: Behavior Dimensions。Boston:Houghton Mifflin。  new window
 
 
 
 
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