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| 9. | Vigneron, Franck、Johnson, Lester W.(2004)。Measuring perceptions of brand luxury。Journal of Brand Management，11(6)，484-506。 |
| 10. | Dubois, B.、Duquesne, P.(1993)。The Market for Luxury Goods: Income versus Culture。European Journal of Marketing，27(1)，35-44。 |
| 11. | 吳淑鶯、陳瑞和(20051100)。網路涉入影響因素、涉入程度與上網態度及行為之研究--以臺灣大專學生為例。中華管理評論，8(4)，1-37。 延伸查詢 |
| 12. | Nyeck, Simon(2004)。Luxury Brands Online and Offline: The Case of French Brands。The European Retail Digest，41。 |
| 13. | Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly，29(3)，349-356。 |
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| 15. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。 |
| 16. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。 |
| 17. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。 |
| 18. | Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing，54(1)，27-41。 |
| 19. | Andrews, J. Craig、Durvasula, Srinivas、Akhter, Syed H.(1990)。A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research。Journal of Advertising，19(4)，27-40。 |
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| 21. | Vigneron, Franck、Johnson, Lester W.(1999)。A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior。Academy of Marketing Science Review，2(1)，1-15。 |
| 22. | Dubois, B.、Laurent, Gilles(1994)。Attitudes toward the concept of luxury: An exploratory analysis。Asia-Pacific Advances in Consumer Research，1(2)，273-278。 |