| 期刊論文1. | Lakoff, George(1987)。Image Metaphors。Metaphor and Symbolic Activity,2(3),219-222。 | 2. | 吳岳剛、呂庭儀(20070700)。譬喻平面廣告中譬喻類型與表現形式的轉變:1974-2003。廣告學研究,28,29-58。 延伸查詢 | 3. | McQuarrie, Edward F.、Mick, David Glen(2003)。Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising。The Journal of Consumer Research,29(4),579-587。 | 4. | Phillips, B. J.、McQuarrie, E. F.(2004)。Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising。Marketing Theory,4(1/2),113-136。 | 5. | Gibbs, Jr.、Raymond, W、Bogdonovich, Jody(1999)。Mental Imagery in Interpreting Poetic Metaphor。Metaphor and Symbol,14(1),37-44。 | 6. | Morgan, Susan E.、Reichert, Tom(1999)。The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements。Journal of Advertising,28(4),1-12。 | 7. | Markman, Arthur B.、Gentner, Dedre(2000)。Structure Mapping in the Comparison Process。American Journal of Psychology,113(4)=113(winter),501-538。 | 8. | Kaplan, S. J.(1992)。A conceptual analysis of form and content in visual metaphor。Communication,13,197-209。 | 9. | Gentner, D.、Markman, Arthur B.(1997)。Structure mapping in analylogy and similarity。American Psychologist,52(1),45-56。 | 學位論文1. | 邱玉欽(2006)。隱喻平面廣告中意義層面與表現層面現況研究,臺北。 延伸查詢 | 2. | 呂庭儀(2006)。隱喻廣告中隱喻類型與視覺表現發展之趨勢:1974-2003,臺北。 延伸查詢 | 圖書1. | Forceville, C.(1996)。Pictorial metaphor in Advertising。Pictorial metaphor in Advertising。London。 | 2. | Kövecses, Zoltán(2002)。Metaphor: a practical introduction。Oxford University Press。 | 3. | Lakoff, George、Johnson, Mark、Chou, Shizhen(1980)。Metaphors We Live By。University of Chicago Press。 | 4. | Phillips, B. J.(2003)。Understanding Visual Metaphor in Advertising。Persuasive Imagery: A Consumer Perspective。New Jersey。 | 5. | Paivio, Allan、Walsh, M.(1993)。Psychological processes in metaphor comprehension and memory。Metaphor and Thought。New York。 | 6. | Gentner, D.、Bowdle, B. F.、Wolff, P.、Boronat, C.(2001)。Mephor is like analogy。The Analogical Mind: Perspectives from Cognitive Sciences。Cambridge, MA。 | 其他1. | 邱玉欽,吳岳剛(2006)。隱喻平面廣告中意義層面與表現層面現況研究,臺中。 延伸查詢 | 圖書論文1. | Barcelona, Antonio(2000)。Introduction: the cognitive theory of metaphor and metonymy。Metaphor and Metonymy at the Crossroads: A Cognitive Perspective。Berlin:Mouton de Gruyter。 | |