The media is the pillar of most democratic societies. However, current commercial media system has jeopardized democracy, making media democracy an empty promise. With the growth of the civic society, it has attempted to save the media and democracy through media reform. Among the capitalist countries, the U.S has always put the greatest emphasis on market freedom and it also has the most commercialized media, hence the country has the longest and most influential civic media reform movement. In the 1920s and early 1930s, some educational institutions took an active part in the law-making process with an attempt to establish a non-commercial broadcast system for the society. In the 1960s and early 1970s, along with the civil rights movement and the feminist movement, the dissatisfaction of the civil society with the television stimulated civic media reform movement reflected an even wider scale. Besides educational institutions, more social groups and civic organizations also got involved in the television reform movement.The beginning of the 21st century witnessed the increasing media monopoly, and such change has aroused more influential civic media reform movement with even more participants. New reform movements are no longer confined to involvement in monitoring and regulating media. Structural agendas such as substantial legislation issues are also included. With the accumulation and continuation of almost a century, the U.S civic media reform movement has a growing public participation as well as increasingly noticeable social effects. However, due to the limitations of the liberal social system and values, the development of the civic media reform is facing some practical difficulties.