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題名:網路訊息對消費者行為之影響--以酒粕面膜為例
書刊名:東海學報
作者:陳佩綺謝宏欣
作者(外文):Chen, Pei-chiHsieh, Hung-hsin
出版日期:2008
卷期:49(農學院)
頁次:頁125-136
主題關鍵詞:網路資訊搜集行為虛擬社群產品知識認知風險Website information searching behaviorPerceived riskVirtual communityProduct knowledge
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:17
期刊論文
1.Ward, M. R.、Lee, M. J.(2000)。Internet Shopping, Consumer Search And Product Branding。Journal of Product & Brand Management,9,6-20。  new window
2.Etzioni, A.(1999)。Face-TO-Face And Computer-Mediated Communities, A Comparative Analysis。The Information Society,15(1),241-248。  new window
3.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。  new window
4.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
圖書
1.Schiffman, Leon G.、Kanuk, Leslie Lazar(2006)。Consumer Behavior。Prentice-Hall, Inc.。  new window
2.Engle, J. F.、Blackwell, R. D.、Miniard, P. W.(1994)。Consumer Behavior。Orlando, FL:Dryden Press。  new window
3.McLuhan, Marshall M.(1962)。The Gutenberg Galaxy: The Making of Typographic Man。University of Toronto Press。  new window
圖書論文
1.Antonelli(1992)。From Network Externalities to Interconnection: The Changing Nature of Networks and Economy。The Economics of Information Networks。  new window
 
 
 
 
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