| 期刊論文1. | Ward, M. R.、Lee, M. J.(2000)。Internet Shopping, Consumer Search And Product Branding。Journal of Product & Brand Management,9,6-20。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Etzioni, A.(1999)。Face-TO-Face And Computer-Mediated Communities, A Comparative Analysis。The Information Society,15(1),241-248。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Schiffman, Leon G.、Kanuk, Leslie Lazar(2006)。Consumer Behavior。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Engle, J. F.、Blackwell, R. D.、Miniard, P. W.(1994)。Consumer Behavior。Orlando, FL:Dryden Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | McLuhan, Marshall M.(1962)。The Gutenberg Galaxy: The Making of Typographic Man。University of Toronto Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Antonelli(1992)。From Network Externalities to Interconnection: The Changing Nature of Networks and Economy。The Economics of Information Networks。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |