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題名:Conceptualizing Product Involvement Using Fuzzy Automata: An Integrated Model of Antecedents and Consequences
書刊名:Pan-Pacific Management Review
作者:陳亭羽周慶展
作者(外文):Chen, Ting-yuChou, Cing-chan
出版日期:2008
卷期:11:2
頁次:頁1-37
主題關鍵詞:產品涉入前因後果模糊自動機整合模型蘊含式合成運算Product involvementAntecedentConsequenceFuzzy automataIntegrated modelImplicationComposition
原始連結:連回原系統網址new window
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  • 點閱點閱:30
期刊論文
1.Cauberghe, V.、Pelsmacker, P. D.(2008)。The impact of banners on digital television: the role of program interactivity and product involvement。Cyberpsychology & Behavior,11(1),91-94。  new window
2.Charters, S.、Pettigrew, S.(2006)。Product involvement and the evaluation of wine quality。Qualitative Market Research: An International Journal,9(2),181-193。  new window
3.Hajtaieb, N.、Aoud, E.、Neeley, S. M.(2008)。Teenager-peer interaction and its contribution to a family purchase decision: the mediating role of enduring product involvement。International Journal of Consumer Studies,32,242-252。  new window
4.Jacoby, J.(1971)。A model of multi-brand loyalty。Journal of Advertising Research,11,25-31。  new window
5.Levy, S.、Nebenzahl, I. D.(2008)。The influence of product involvement on consumers€™ interactive processes in interactive television。Market Letter,19,65-77。  new window
6.Prascevic, Z.、Petrovic-Lazarevic, S.(1997)。Determination of optimal bidding profit rate by fuzzy set theory。Cybernetics and Systems,28(4),337-343。  new window
7.Wang, P.、Gudergan, S.、Lings, I.(2008)。The role of product involvement in e-service evaluations。International Journal of Electronic Marketing and Retailing,2,59-79。  new window
8.Wu, S. I.、Huang, S. L.(2003)。An empirical study of the antecedents and consequences about consumer involvement degree toward coffee chain Web。Journal of Chinese Management Review,6,136-155。  new window
9.Chiang, D. A.、Lin, N. P.(1999)。Correlation of fuzzy sets。Fuzzy Sets and Systems,102(2),221-226。  new window
10.Cebeci, Ufek、Beskese, Ahmet(2002)。An approach to the evaluation of quality performance of the companies in Turkey。Managerial Auditing Journal,17(1/2),92-100。  new window
11.Suh, Jung-Chae、Yi, Youjae(2006)。When brand attitudes affect the customer satisfaction-loyalty relation: The moderating role of product involvement。Journal of Consumer Psychology,16(2),145-155。  new window
12.Bauer, H. H.、Sauer, N. E.、Becker, C.(2006)。Investigating the relationship between product involvement and consumer decision-making styles。Journal of Consumer Behaviour,5,342-354。  new window
13.Mittal, B.(1989)。Measuring purchase-decisioninvolvement。Psychology and Marketing,6,147-162。  new window
14.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。  new window
15.Chaudhuri, A. A.(2000)。Macro analysis of the relationship of product involvement and information search: The role of risk。Journal of Marketing Theory and Practice,8(1),1-15。  new window
16.Richins, Marsha L.、Bloch, Peter H.(1986)。After the new wears off: The temporal context of product involvement。Journal of Consumer Research,13(2),280-285。  new window
17.Mittal, B. I.、Lee, M. S.(1989)。A causal model of consumer involvement。Journal of Economic Psychology,10(3),363-389。  new window
18.Richins, M. L.、Root-Shaffer, T.(1988)。The role of involvement and opinion leadership in consumer word-of-mouth: An implicit model made explicit。Advances in Consumer Research,15(1),32-36。  new window
19.Bloch, P. H.(1981)。An exploration into the scaling of consumers' involvement with a product class。Advances in consumer Research,8(1),61-65。  new window
20.Zaichkowsky, J. L.(1988)。Involvement and the Price Cue。Advances In Consumer Research,15(1),323-327。  new window
21.Vaughn, R.(1986)。How advertising works: A planning model revisited。Journal of Advertising Research,26,57-66。  new window
22.Xue, Fei(2008)。The Moderating Effects of Product Involvement on Situational Brand Choice。Journal of Consumer Marketing,25(2),85-94。  new window
23.Quester, Pascale、Lim, Ai Lin(2003)。Product involvement/brand loyalty: is there a link?。Journal of Product and Brand Management,12(1),22-38。  new window
24.Korgaonkar, P. K.、Moschis, G. P.(1982)。An experimental study of cognitive dissonance, product involvement, expectations, performance and consumer judgment of product performance。Journal of Advertising,11,32-44。  new window
25.Quester, P. G.、Smart, J.(1998)。The Influence of Consumption Situation and Product Involvement Over Consumers: Use of Product Attribute。Journal of Consumer Marketing,15(3),220-238。  new window
26.Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。  new window
27.Banker, Rajiv D.、Charnes, Abraham、Cooper, William Wager(1984)。Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis。Management Science,30(9),1078-1092。  new window
28.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
29.Corey, L. G.(1971)。People Who Claim to Be Opinion Leaders: Identifying their Characteristics By Self-Report。Journal of Marketing,35(4),48-53。  new window
30.Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control,8(3),338-353。  new window
31.Anti, John H.(1984)。Conceptualization and Operationalization of Involvement。Advance in Consumer Research,11(1),203-209。  new window
32.King, C. W.、Summers, J. O.(1970)。Overlap of Opinion Leadership across Consumer Product Categories。Journal of Marketing Research,5,43-50。  new window
學位論文
1.Yang, W. S.(2001)。The Study of Relationships between the Involvement Levels and the Related Factors of Purchasing Decision of the Mobile Phone Consumers(碩士論文)。National Chiao Tung University。  new window
2.Zhao, G.(1988)。Study of FCB Model: General Discussion of Involvement and Think/Feel as Two Dimensions(碩士論文)。Tamkang University。  new window
圖書
1.Assael, H.(1981)。Consumer behavior。New York:Wadsworth。  new window
2.Robertson, T. S.、Zielinski, Joan、Ward, Scott J.(1985)。Consumer behavior。Illinois:Scott Foresman and Company。  new window
3.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1982)。Consumer Behavior。N.Y:Chicago:Holt, Rinehart Winston:Dryden Press:Dryden Press。  new window
4.Churchill, G. A. Jr.(1995)。Marketing Research: Methodological Foundations。The Dryden Press。  new window
5.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychological theory。MacGraw-Hill。  new window
6.Solomon, Michael R.、Panda, T. K.(2004)。Consumer Behavior: Buying, Having and Being。Pearson Education。  new window
7.Klir, George J.、Yuan, Bo(1995)。Fuzzy Sets and Fuzzy Logic: Theory and Applications。Prentice-Hall。  new window
8.Kacprzyk, J.(1997)。Multistage fuzzy control。New York:Wiley。  new window
圖書論文
1.Tyebjee, T. T.(1979)。Refinement of the Involvement Concept: An Advertising Planning Point of View。Attitude Research Plays for High Stakes。Chicago, IL:American Marketing Association。  new window
 
 
 
 
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