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Y.(2000)。Relationship Marketing the Chinese Way。Business Horizons,43(1),16-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Larzelere, Robert E.、Huston, Ted L.(1980)。The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships。Journal of Marriage and the Family,42(3),595-604。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Frenzen, Jonathan、Nakamoto, Kent(1993)。Structure, Cooperation, and the Flow of Market Information。Journal of Consumer Research,20(3),360-375。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Abrams, L. C.、Cross, R.、Lesser, E.、Levin, D. Z.(2003)。Nurturing Interpersonal Trust in Knowledge-sharing Networks。Academy of Management Executive,17(4),64-77。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Ganesan, Shankar、Hess, Ron(1997)。Dimensions and Levels of Trust: Implications for Commitment to a Relationship。Marketing Letters,8(4),439-448。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Slater, S. F.、Narver, J. C.(2000)。Intelligence Generation and Superior Customer Value。Journal of The Academy of Marketing Science,28(1),120-127。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Uzzi, Brian(1996)。The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect。American Sociological Review,61(4),674-698。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Tsui, A. S.、Farh, J. L.、Xin, K.(1997)。Where guanxi matters: Relational demography and guanxi in the Chinese context。Work and Occupations,24(1),56-79。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Uzzi, Brian(1999)。Embeddedness in the Making of Financial Capital: How Social Relations and Networks Benefit Firms Seeking Financing。American Sociological Review,64(4),481-505。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Hansen, Morten T.、Nohria, Nitin、Tierney, Thomas(1999)。What's your strategy for managing knowledge?。Harvard Business Review,77(2),106-116。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Doney, Patricia M.、Cannon, Joseph P.、Mullen, Michael R.(1998)。Understanding the influence of national culture on the development of trust。Academy of Management Review,23(3),601-620。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Jarvenpaa, S. L.、Tractinsky, N.、Saarinen, L.(1999)。Consumer trust in an internet store: A cross-cultural validation。Journal of Computer-Mediated Communication,5(2),1-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Morrison, Elizabeth W.(2002)。Newcomers' relationships: The role of social network ties during socialization。Academy of Management Journal,45(6),1149-1160。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Uzzi, Brian、Lancaster, Ryon(2003)。Relational embeddedness and learning: The case of bank loan managers and their clients。Management Science,49(4),383-399。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Rigby, Darrell K.、Reichheld, Frederich F.、Schefter, Phil(2002)。Avoid the Four Perils of CRM。Harvard Business Review,80(2),101-106+108-109+130。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Marsden, P. V.、Campbell, K. E.(1984)。Measuring Tie Strength。Social Forces,63(2),482-501。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Bradach, Jeffrey L.、Eccles, Robert G.(1989)。Price, Authority, and Trust: From Ideal Types to Plural Forms。Annual Review of Sociology,15(1),97-118。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Uzzi, Brian(1997)。Social structure and competition in interfirm networks: The paradox of embeddedness。Administrative Science Quarterly,42(1),35-67。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Bian, Yanjie(1997)。Bringing strong ties back in: Indirect ties, network bridges, and job searches in China。American Sociological Review,62(3),366-385。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Rousseau, Denise M.、Sitkin, Sim B.、Burt, Ronald S.、Camerer, Colin(1998)。Not so different after all: A cross-discipline view of trust。Academy of Management Review,23(3),393-404。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Kramer, R. M.(1999)。Trust and Distrust in Organizations: Emerging Perspectives, Enduring Questions。Annual Review of Psychology,50(1),569-598。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Grönroos, Christian(1996)。Relationship marketing: Strategic and tactical implications。Management Decision,34(3),5-14。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Kennedy, Mary Susan、Ferrell, Linda K.、LeClair, Debbie Thorne(2001)。Consumers' Trust of Salesperson and Manufacturer: An Empirical Study。Journal of Business Research,51(1),73-86。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Adler, Paul S.、Kwon, Seok-Woo(2002)。Social Capital: Prospects for A New Concept。The Academy of Management Review,27(1),17-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Dirks, Kurt T.、Ferrin, Donald L.(2001)。The role of trust in organizational settings。Organization Science,12(4),450-467。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Chong, Bessie(20030600)。Why Culture Matters for the Formation of Consumer Trust?--A Conceptual Study of Barriers for Realizing Real Global Exchange in Hong Kong。Asia Pacific Management Review,8(2),217-239。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Ismail, Mohd Nazari、Kwee, Jenny(20030600)。Network Characteristics and Outcomes: Case Studies of Two Malaysian Firms。Asia Pacific Management Review,8(2),161-184。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | 黃光國(1987)。Face and favor: the Chinese power game。American Journal of Sociology,92(4),944-974。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | Granovetter, Mark S.(1973)。The Strength of Weak Ties。American Journal of Sociology,78(6),1360-1380。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 40. | Kiong, Tong chee、Kee, Yong Pit(1998)。Guanxi Bases, Xinyong and Chinese Business Networks。British Journal of Sociology,49,75-96。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 41. | Sheppard, Blair H.、Sherman, Dana M.(1998)。The Grammars of Trust: A Model and General Implications。The Academy of Management Review,23(3),422-437。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 42. | 韓巍、席酉民(2001)。Is Guanxi a Model of China's Business?。亞太管理評論(英文版),6(3),295-304。 延伸查詢![new window](/gs32/images/newin.png) | 43. | O'Keefe, Hsu、O'Keefe, William M.(1997)。Chinese and Western Behavioural Differences: Understanding the Gaps。International Journal of Social Economics,24(1/ 2/ 3),190-196。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 44. | Sheth, Jagdish N.、Sisodia, Rajendra S.、Sharma, Arun(2000)。The Antecedents and Consequences of Customer-centric Marketing。Journal of the Academy of Marketing Science,1(28),55-66。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 45. | Prusak, Laurence、Cohen, Don(2001)。How to Invest in Social Capital。Harvard Business Review,79(6),86-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 46. | Crosby, Lawrence A.(2002)。Exploding Some Myths about Customer Relationship Management。Managing Service Quality,12(5),271-277。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 47. | Jevons, Colin、Gabbott, Mark(2000)。Trust, Brand Equity and Brand Reality in Internet Business Relationships: An Interdisciplinary Approach。Journal of Marketing Management,16(6),619-634。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 48. | Loomis, J. S.(1959)。Communication, the Development of Trust, and Cooperative Behavior。Human Relations,12(4),305-315。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Saren, M.、Tzokas, N.(2000)。Knowledge and Relationship Marketing: Where, What and How?。0。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | Child, J.、Mollering, G.(2001)。The Development of Organizational Trust in the Chinese Business Context。0。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Granovetter, Mark S.(1974)。Getting a Job: A Study of Contacts and Careers。Chicago:University of Chicago Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Confucius、Leys, Simon(1997)。The Analects of Confucius。W. W. Norton and Company Ltd.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Hardin, Russell(2002)。Trust and Trustworthiness。New York, NY:Russell Sage Foundation。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Yang, Mayfair(1994)。Gifts, Favors, and Banquets: The Art of Social Relationships in China。New York:Cornell University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Kotler, Philip、Armstrong, Gary(2003)。Principles of marketing。Saddle River, NJ:Pearson Education。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Fukuyama, F.(1995)。Trust: The Social Values and the Creation of Prosperity。New York:Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Dwyer, F. R.、Lagace, R. R.(1986)。On the nature and role of buyer-seller trust。Chicago, IL:American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Deutsch, Morton(1973)。The Resolution of Conflict: Constructive of Destructive Processes。New Haven:Yale University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | 楊中芳(2001)。如何研究中國人:心理學研究本土化論文集。臺北:遠流。 延伸查詢![new window](/gs32/images/newin.png) | 10. | Burt, Ronald S.(1992)。Structural Holes. Cambridge。Cambridge, MA:Harvard University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Pruitt, Dean G.(1981)。Negotiation Behavior。New York, NY:Academic Press, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Burt, Ronald S.(2001)。Bandwidth and Echo: Trust, Information, and Gossip in Social Networks。Networks and Markets。New York, NY。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Egan, John(1995)。Relationship Marketing: Exploring Relational Strategies in Marketing。Relationship Marketing: Exploring Relational Strategies in Marketing。New York, NY。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Ryals, L.(2000)。Organizing for Relationship Marketing。Marketing Management: A Relationship Marketing Perspective。Basingstoke, UK。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Lewicki, R. J.、Bunker, B. B.(1996)。Developing and Maintaining Trust in Work Relationships。Trust in Organizations: Frontiers of Theory and Research。Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Mishra, A. K.(1996)。Organizational responses to crisis: the centrality of trust。Trust in organizations: Frontiers of theory and research。Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Chung, Wai-Keung、Hamilton, Gary G.(2001)。Social Logic as Business Logic: Guanxi, Trustworthiness, and the Embeddedness of Chinese Business Practices。Rules and Networks: The Legal Culture of Global Business Transactions。Oxford:Hart Publishing。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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