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題名:Three Mechanism to Enter Under-Developed Markets: The Case of Investment in Mongolian Market by Korean Firms
書刊名:Asia Pacific Management Review
作者:Cho, DongsungLee, YuncheolYang, Jiyeon
出版日期:2005
卷期:10:5
頁次:頁341-347
主題關鍵詞:Selecting mechanismLearning mechanismCoordinating mechanism
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:25
This paper analyzes processes of market entry and business development of an under-developed market from the perspective of three mechanisms. When entering an under-developed market, a different set of strategies is required, compared to when entering a developed or developing markets. In this study, we suggest three mechanisms that are needed to enter an under-developed market for FDI while seeking competitive advantages: selecting, learning, and coordinating. We have explored a dynamic market exploiting process through Sky Group, a joint venture (JV) between Tai-Han Electronic Wire and SK Telecom in Mongolia. The selecting mechanism helps firms identify local market chance and proper mode of entry. The Skytel, a Korean telecommunication service provider in Mongolia shows the selecting mechanism by establishing a JV with Tai-Han in order to reenter the Mongolian market. After selecting an entry mode, according to a business opportunity, the learning mechanism is needed for efficient market exploitation. The learning mechanism closely related to Multinational enterprise (MNE)'s absorptive capacity in a market. The Sky Group case shows the learning mechanism through its international operations to absorb the local market knowledge. In case of under-developed country, they have various constraint factors that shrink business activities. To overcome this efficiently, the coordinating mechanism is needed. The coordinating mechanism is essential for networking and integrates each firm's absorptive capacity. The Sky Group case is a good example that shows synergy effects through the coordinating mechanism.
期刊論文
1.Luo, Yadong(2000)。Dynamic capabilities in international expansion。Journal of World Business,35(4),355-378。  new window
2.Davidson, William H.(1980)。The Location of Foreign Direct Investment Activity: Country Characteristics and Experience Effects。Journal of International Business Studies,11(2),9-22。  new window
3.Dunning, J. H.(1988)。The eclectic paradigm of international production: A restatement and some possible extensions。Journal of International Business Studies,19(1),1-31。  new window
4.Levitt, Barbara、March, James G.(1988)。Organizational Learning。Annual Review of Sociology,14(1),319-338。  new window
5.Wernerfelt, Birger(1984)。A Resource-based View of the Firm。Strategic Management Journal,5(2),171-180。  new window
6.Kogut, Bruce(1984)。Normative Observations on the International Value-added Chain and Strategic Groups。Journal of International Business Studies,15(2),151-167。  new window
研究報告
1.Choi, J.、Cho, D. S.、Moon, H. C.(1997)。The Competitive Advantage of Late Movers: What Types of Market Should They Choose?。0。  new window
圖書
1.Rugman, Alan M.(1982)。New Theories of the Multinational Enterprise。New Theories of the Multinational Enterprise。London, UK/ New York, NY:St. Martin's Press/ Croom Helm。  new window
2.Hamel, G.、Prahalad, C. K.(1994)。Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow。Harvard Business School Press。  new window
3.Hennart, Jean-François(1982)。A Theory of Multinational Enterprise。Ann Arbor, Michigan:University of Michigan Press。  new window
4.Dunning, John H.(1993)。Multinational Enterprises and the Global Economy。Don Mills, Ontario:Addison-Wesley Publishing Company。  new window
5.Hymer, Stephen H.(1976)。The International Operations of National Firms: A Study of Direct Foreign Investment。Massachusetts Institute of Technology Press。  new window
6.Young, Stephen、Bell, Jim、Crick, David(2000)。The Resource-based Perspective and Small Firm Internationalisation: An Exploratory Approach。International Business: Emerging Issues and Emerging Markets。London, UK。  new window
7.Araujo, L.、Easton, G.(1996)。Characterising Organizational Competencies an Industrial Networks Approach。Dynamics of Competence-based Competition。Oxford。  new window
圖書論文
1.Rumelt, R. P.(1984)。Towards a Strategic Theory of the Firm。Competitive Strategic Management。Prentice-Hall。  new window
 
 
 
 
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