Psychological Correlates of Chinese Buffet Preferences: Based on the Perspective of Cultural Self-construal_

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題名：	Psychological Correlates of Chinese Buffet Preferences: Based on the Perspective of Cultural Self-construal
書刊名：	Asia Pacific Management Review
作者：	Chiou, Wen-bin
出版日期：	2006
卷期：	11:5
頁次：	頁321-329
主題關鍵詞：	Autonomy；Contingency；Diet preferences；Panel study；Self-construal
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:18

This article examined whether two prominent characteristic of Chinese self-construal, contingent orientation and constrained autonomy, were related to their prevalent buffet preferences. Findings in a panel survey revealed that participants' contingency was positively correlated with their buffet preferences, whereas autonomy could predict their subsequent buffet preferences over a half-year period. Data from an experimental study showed that the lower autonomy participants perceived; the higher buffet preferences evoked. The results provide insights into market segmentation and strategy innovation in the international diet market.

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期刊論文
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