| 期刊論文1. | Baird, I. S.、Thomas, H.(1995)。Toward A Contingency Model of Strategic RiskTaking。The Academy of Management Review,10(2),230-243。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Berttram, D.(1991)。Getting Started in Total Quality Management,Total Quality Management。Total Quality Management,2(3),279-282。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 陳德海、汪明傑、王漢忠(20050600)。臺南市水都水療世界會員滿意度與購後行為之研究。大專體育學刊,7(2),37-45。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 葉晶雯(2003)。服務品質、顧客滿意度與購後行為傾向關係之研究:以國内航空客運服務業實證。中華技術學院學報,29,247-267。 延伸查詢![new window](/gs32/images/newin.png) | 5. | Anderson, J. C.、Narus, J. A.(1990)。A model of distributor rirm and manufacturer firm working partnerships。Journal of Marketing,54(3),42-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Kotler, P.(1994)。Market management, analysis, planning impkwentadon Consumer perceived risk: Conceptualizations and models European。Journal of Marketing,15(1/2),163-195。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | 林展平、施致平(20051000)。資料探勘分類技術於游泳會員流失區別模型之研究。師大學報. 人文與社會科學類,50(2),89-106。 延伸查詢![new window](/gs32/images/newin.png) | 8. | Thomas, A. S.(1995)。After all youve done for your customers, why are they still not happy。Fortune,139(12),178-182。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(199007)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Dowling, Grahame R.(1986)。Perceived Risk: The Concept and Its Measurement。Psychology and Marketing,3(3),193-210。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Shetty, Y. K.、Ross, J. E.(1985)。Quality and Its Management in Service Business。Industrial Management,7-12。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | King, Carol A.(1987)。A framework for a service quality assurance system。Quality Progress,20(9),27-32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Gotlieb, J. B.、Grewal, D.、Brown, S. W.(1994)。Consumer satisfaction and perceived quality: complementary or divergent constructs?。Journal of Applied Psychology,79(6),875-885。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Stone, R. N.、Gronhaug, K.(1993)。Perceived risk: Further consideration for the marketing discipline。European Journal of Marketing,27(3),39-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | 李城忠、林孟潔(20051200)。運動健身俱樂部個人教練之專業知能、顧客滿意度與顧客忠誠度之研究。人文暨社會科學期刊,1(2),55-64。 延伸查詢![new window](/gs32/images/newin.png) | 17. | 王傑賢(20040300)。體育館設施服務品質之顧客滿意度研究:以「國立臺灣大學綜合體育館重量訓練室」為例。體育學報,36,181-194。 延伸查詢![new window](/gs32/images/newin.png) | 18. | Oliva, Terence A.、Oliver, Richard L.、MacMillan, Ian C.(1992)。A catastrophe model for developing service satisfaction strategies。Journal of Marketing,56(3),83-95。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Woodside, Arch G.、Frey, Lisa L.、Daly, Robert Timothy(1989)。Linking service quality, customer satisfaction, and behavioral intention。Journal of Health Care Marketing,9(4),5-17。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Müller, Wolfgang(1991)。Gaining competitive advantage through customer satisfaction。European Management Journal,9(2),201-211。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | 裘鎮寧(2004)。組織文化與個人效能: 差距契合度指標的再精緻化(碩士論文)。臺灣大學。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 陳景森(1996)。運動健康俱樂部服務品質之實證研究--以中興健身俱樂部為例(碩士論文)。國立臺灣師範大學。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 蔡士傑(2005)。運動健身俱樂部服務品質、顧客滿意度與再購意願之研究--以桑富士運動俱樂部為例(碩士論文)。國立臺灣師範大學,臺北市。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Engel, J, F.、Blakwell, R. D.(1982)。Consumer beha vior。New York:The Dry den Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Howard, J. A.、Sheth, J. N.(1969)。The theoiy of buyer behavior。New York:John Wiley and Sons。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Hunt, H. Keith(1977)。Conceptualization and measurement of consumer satisfaction and dissatisfaction。Marketing Science Institute。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Oliver, R. L.、Rust, R. T.(1994)。Service quality: Insights and managerial implication from the frontier。New York:Sage Publications。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York:The Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Bauer, R. A.(1960)。Consumer behavior as risk taking。Risk Taking and Information Handling in Consumer behavior。Harvard University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |