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題名:保健食品廣告訊息影響知覺評價之整合性分析
書刊名:國立屏東商業技術學院學報
作者:林俊昇 引用關係楊孟偉
作者(外文):Lin, Jeun-sheng
出版日期:2008
卷期:10
頁次:頁319-339
主題關鍵詞:保健食品品牌知名度廣告代言人購買意願結構方程式模型Health foodBrand awarenessAdvertising spokespersonPurchase intentionStructural equation modeling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:9
  • 點閱點閱:25
期刊論文
1.Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation。Journal of Business Research,53(3),111-122。  new window
2.Gallarza, M. G.、Saura, I. G.(2006)。Value dimension, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour。Journal of Business Venturing,11(5),437-452。  new window
3.Ibáñez, V. A.、Hartmann, P.、Calvo, P. Z.(2006)。Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs。The Service Industries Journal,26(6),633-650。  new window
4.Turel, O.、Serenko, A.、Bontis, N.(2007)。User acceptance of wireless short messaging services: Deconstructing perceived value。Information and Management,44(1),63-73。  new window
5.張淑青、鍾育明(20051200)。遊客多構面知覺價值、整體顧客價值與後續行為意圖的關係--年齡的干擾效果。企業管理學報,67(4),105-136。new window  延伸查詢new window
6.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。  new window
7.Laroche, Michel、Kim, Chankon、Zhou, Lianxi(1996)。Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context。Journal of Business Research,37(2),115-120。  new window
8.Mueller, Barbara(1987)。Reflections of culture: An analysis of Japanese and American advertising appeals。Journal of Advertising Research,27(3),51-59。  new window
9.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management,28(4),1115-1122。  new window
10.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。  new window
11.Sharp, Byron(1996)。Brand Equity and Market-Based Assets of Professional Service Firms。Journal of Professional Service Marketing,13(1),3-13。  new window
12.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
研究報告
1.Brucks, M.、ZeithamI, V. A.(1991)。Price and brand name as indicators of quality dimensions。Tucson:University of Arizona。  new window
圖書
1.Gilson, Christopher C.、Berkman, Harold W.(1987)。Advertising, Concepts and Strategies。New York, NY:Random House。  new window
2.New Hope Media(200702)。Nutrition Business Journal。  new window
3.Schramm, W. L.(1971)。The science of human communication: New directions and new Findings in communication research。Urbana:University of Illinois Press。  new window
4.Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。  new window
5.Belch, G. E.、Belch, M. A.(1998)。Advertising and promotion: An integrated marketing communications perspective。New York:Irwin。  new window
6.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
圖書論文
1.Mowen, J. C.、Brown, S. W.(1980)。On explaining and predicting the effectiveness of celebrity endorsers。Advances in Consumer Research。Assocation for Consumer Research。  new window
2.Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。  new window
3.Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。  new window
 
 
 
 
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