| 期刊論文1. | Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation。Journal of Business Research,53(3),111-122。 | 2. | Gallarza, M. G.、Saura, I. G.(2006)。Value dimension, perceived value, satisfaction and loyalty: An investigation of university studentsâ travel behaviour。Journal of Business Venturing,11(5),437-452。 | 3. | Ibáñez, V. A.、Hartmann, P.、Calvo, P. Z.(2006)。Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs。The Service Industries Journal,26(6),633-650。 | 4. | Turel, O.、Serenko, A.、Bontis, N.(2007)。User acceptance of wireless short messaging services: Deconstructing perceived value。Information and Management,44(1),63-73。 | 5. | 張淑青、鍾育明(20051200)。遊客多構面知覺價值、整體顧客價值與後續行為意圖的關係--年齡的干擾效果。企業管理學報,67(4),105-136。 延伸查詢 | 6. | Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。 | 7. | Laroche, Michel、Kim, Chankon、Zhou, Lianxi(1996)。Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context。Journal of Business Research,37(2),115-120。 | 8. | Mueller, Barbara(1987)。Reflections of culture: An analysis of Japanese and American advertising appeals。Journal of Advertising Research,27(3),51-59。 | 9. | Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management,28(4),1115-1122。 | 10. | Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。 | 11. | Sharp, Byron(1996)。Brand Equity and Market-Based Assets of Professional Service Firms。Journal of Professional Service Marketing,13(1),3-13。 | 12. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 會議論文1. | Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。 | 研究報告1. | Brucks, M.、ZeithamI, V. A.(1991)。Price and brand name as indicators of quality dimensions。Tucson:University of Arizona。 | 圖書1. | Gilson, Christopher C.、Berkman, Harold W.(1987)。Advertising, Concepts and Strategies。New York, NY:Random House。 | 2. | New Hope Media(200702)。Nutrition Business Journal。 | 3. | Schramm, W. L.(1971)。The science of human communication: New directions and new Findings in communication research。Urbana:University of Illinois Press。 | 4. | Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。 | 5. | Belch, G. E.、Belch, M. A.(1998)。Advertising and promotion: An integrated marketing communications perspective。New York:Irwin。 | 6. | Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。 | 圖書論文1. | Mowen, J. C.、Brown, S. W.(1980)。On explaining and predicting the effectiveness of celebrity endorsers。Advances in Consumer Research。Assocation for Consumer Research。 | 2. | Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。 | 3. | Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。 | |