At the competition of the global business, the small business should have the ability to reply rapidly their customers with the very detail information of their products and services in order to improve the relationship and communication between the business and customers. The purpose of this study was to explore the effects of small business one to one web marketing and increasing customer relationship in the information system with object embedded technology. Based on the inquiry of an export trading company (the sample), the researcher designed an Export Process System (EPS) using the object embedded technology. The data pool is mainly collected by qualitative approaches, and some quantitative data are used as supplements. The very important function of this system is the output of reports and documents. All documents can be saved as a single file and may be re-edited in the other software system, such as WORD, EXCELL, etc., do not need to leave EPS. Besides, all document files can be inserted any multimedia object, such as picture, image, voice and film, to coordinate the text and multimedia object together to forward the customization purpose. Then the document files can be sent to the customers all over the world by email attached files. The results showed that using EPS, this trading company can respond rapidly their client’s request, impress the client’s knowledge to the company, improve the communication each other, and easy to get new clients. It also improves the working efficiency and saves the office cost. Beside, it changes the modus of one to one web marketing to rely not only internet business web but also EPS, in order to put the selling in the upper level of the global competition. This study is worth to be referred by the export trading company in making decision of one to one web marketing and customer relationship management.