In order to cater to male students' characteristics of fickle affection and patterns of blindly following vogue, products nowadays all pursue the personalized path of providing ”various types but small number quantity” so as to satisfy the customers' demand of being unique. The decorative products, which are the main stream of Taiwanese market, are not only the expression of personalities of male students, but also the symbol of identification of product value, even the major tendency of Taiwan's future lifestyle products In terms of the content of this research, there are three main purposes: first, to realize the difference of cognition on personalized ornaments between designers and male students; second, to search for the cognition and thoughts of male students toward ring forms; third, to explore the male students favored elements of ring form. Through this two-step research, we discovered that all the beloved ring forms are simultaneously equipped with the image of elegance and simplicity; by contrast, the ring forms with obvious personalized symbolism are less welcomed. However, ornament designers's ideas and the wide spread cognitions of male students were not directionally compatible.