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題名:個性化飾品形態之意象與喜好度研究:以男性學生戒指為例
書刊名:設計學研究
作者:陳俊興許鳳火梁榮進 引用關係
作者(外文):Chen, Jyun-singSheu, Feng-huoLiang, Jung-chin
出版日期:2008
卷期:11:2
頁次:頁71-86
主題關鍵詞:個性化裝飾性產品意象PersonalizedDecorative productsImage
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
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  • 點閱點閱:16
今日的產品爲了迎合男性學生族群喜新厭舊、盲從時尚的人格特質,紛紛走起「多款少量」的個性化商品路線,藉此來滿足消費者特立獨行、與眾不同的心理需求。在台灣消費市場上蔚爲潮流的裝飾性產品,不啻是男性學生個人特質的呈現,也是產品價值感認同的表徵,更是未來台灣生活產品的主流趨勢。就研究的內容而言,主要的目的有三點:一、了解設計師與男學生對於個性化飾品認知的差異;二、在於探究男性學生對於戒指形態意象的認知與看法;三、探求出受男學生族群所喜好的戒指形態之元素。透過本研究三階段式的調查研究後,從結果中發現受喜好的戒指形態都同時兼備著有高雅以及簡潔的意象;且形態意象的語彙中有明顯偏頗於個性化的戒指,反倒是最不受男學生喜歡的戒指形態。而飾品設計師的看法與男學生普及性的認同則有些許的差異。
In order to cater to male students' characteristics of fickle affection and patterns of blindly following vogue, products nowadays all pursue the personalized path of providing ”various types but small number quantity” so as to satisfy the customers' demand of being unique. The decorative products, which are the main stream of Taiwanese market, are not only the expression of personalities of male students, but also the symbol of identification of product value, even the major tendency of Taiwan's future lifestyle products In terms of the content of this research, there are three main purposes: first, to realize the difference of cognition on personalized ornaments between designers and male students; second, to search for the cognition and thoughts of male students toward ring forms; third, to explore the male students favored elements of ring form. Through this two-step research, we discovered that all the beloved ring forms are simultaneously equipped with the image of elegance and simplicity; by contrast, the ring forms with obvious personalized symbolism are less welcomed. However, ornament designers's ideas and the wide spread cognitions of male students were not directionally compatible.
期刊論文
1.吳昭怡(2005)。抓住史上最龐大、最有錢的族群。天下雜誌,325。  延伸查詢new window
2.陳國珍(2003)。金屬工藝的傳統與創新。臺灣工藝,17,22-35。  延伸查詢new window
會議論文
1.林芳穗、曹融(1998)。對幾何線條喜好及厭惡之研究。臺北。  延伸查詢new window
學位論文
1.林佳燕(2000)。大學生個人特質因素對色彩嗜好關係之研究(碩士論文)。國立交通大學,新竹市。  延伸查詢new window
圖書
1.大智浩(1990)。美術設計的基礎。臺北。  延伸查詢new window
2.大智浩、陳曉冏(1969)。設計的色彩計劃。  延伸查詢new window
3.大智浩、陳曉冏(197808)。設計的色彩計劃。臺北:大陸書局發行。  延伸查詢new window
4.鄭艾兒、陳永昌(2003)。秒殺行銷:五秒的眼神決定30年的商機。秒殺行銷:五秒的眼神決定30年的商機。臺北。  延伸查詢new window
 
 
 
 
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