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題名:中華職棒大聯盟現場觀賞潛在顧客未消費行為導因之研究
書刊名:臺灣體育運動管理學報
作者:蔡翔証
作者(外文):Tsai, Hsiang-cheng
出版日期:2007
卷期:5
頁次:頁277-297
主題關鍵詞:中華職棒大聯盟現場觀賞未消費行為導因Chinese professional baseball leagueCauses to non-consumption behaviorGame attendance
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:55
  • 點閱點閱:43
期刊論文
1.Bagozzi, R. P.、Warshaw, P. R.(1990)。Trying to consume。Journal of Consumer Research,17(2),127-140。  new window
2.黃仲凌(20010100)。職業棒球現場觀眾觀賞行為之研究--休閒滿意模式之驗證。澎技學報,4,311-331。  延伸查詢new window
3.Fink, J. S.、Trail, G. T.、Anderson, D. F.(2002)。Environmental factors associated with spectator attendance and sport consumption behavior: Gender and team differences。Sport Marketing Quarterly,11(1),8。  new window
4.Funk, D. C.、Mahony, D. F.、Ridinger, L. L.(2002)。Characterizing consumer motivation as individual difference factors: Augmenting the sport interest inventory (sii) to explain level of spectator support。Sport Marketing Quarterly,11(1),33。  new window
5.Gould, S. J.、Houston, F. S.、Mundt, J.(1997)。Failing to try to consume: A reversal of the usual consumer research perspective。Advances in Consumer Research,24,211-216。  new window
6.McDonald, M. A.、Milne, G. R.、JinBae, H.(2002)。Motivational factors for evaluating sport spectator and participant markets。Sport Marketing Quarterly,11(2),100。  new window
7.Reich, L. W.、Zautra, A. J.(1983)。Demands and desires in daily life: Some influences on well-being。American Journal of Community Psychology,11(1),42-58。  new window
8.Zhang, J. J.、Pease, D. G.、Lam, E. T. C.、Bellerive, L. M.、Pham, U. L.、Williamson, D. P.(2001)。Sociomotivational factors affecting spectator attendance at minor league hockey games。Sport Marketing Quarterly,10(1),43。  new window
9.Wann, D. L.(1995)。Preliminary validation of the sport fan motivation scale。Journal of Sport & Social Issues,19(4),337-396。  new window
10.李展源、林房儹(20040800)。觀賞性運動之參與動機分析與探討。大專體育,73,108-112。new window  延伸查詢new window
11.彭小惠(20050400)。UBA主場運動觀眾之觀賞動機與滿意度研究。臺灣體育運動管理學報,3,1-24。new window  延伸查詢new window
12.Trail, G. T.、James, J. D.(2001)。The motivation scale for sport consumption: Assessment of the scale's psychometric properties。Journal of Sport Behavior,24(1),108-127。  new window
13.王忠茂(20050300)。職棒興農牛隊球迷觀賞動機與滿意度之研究。大專體育學刊,7(1),67-78。new window  延伸查詢new window
圖書
1.Kim, W. C.、Mauborgne, R.(2004)。Blue ocean strategy: How to create uncontested market space and make the competition irrelevant。Harvard Business School Press:McGraw-Hill Ryerson Publication。  new window
2.Mowen, J. C.(1990)。Consumer behavior。New York:MacMillan Publishing Co.。  new window
3.Wells, W. D.(1974)。Life style and psychographics。Chicago:American Marketing Association。  new window
圖書論文
1.Stammeijohan, C.、Webster, C.(2002)。Trait and situational antecedents to non-consumption。Advances in consumer research。Provo:Assoc Consumer Research。  new window
 
 
 
 
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