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題名：The Impact of Physical Attractiveness and Expertise of Models and Message Sidedness on Advertisement Effectiveness: Evidence on the English Language School
書刊名：Pan-Pacific Management Review
作者：蔡佳靜 引用關係
作者(外文)：Tsai, Chia-ching
出版日期：2009
卷期：12:1
頁次：頁1-25
主題關鍵詞：外表吸引力；專業性；訊息面向；廣告效果；美語補習班；Physical attractiveness；Expertise；Message sidedness；Advertisement effectiveness；English language school
原始連結：連回原系統網址new window
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  • 點閱點閱:93
期刊論文
1.Schulman, G. I.、Worrall,C.(1986)。Salience patterns, source credibility, and the sleeper effect。Public Opinion Quarterly，34(3)，371-382。  new window
2.Petroshius, Susan M.、Crocker, Kenneth E.(1989)。An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations。Journal of the Academy of Marketing Science，17(3)，217-225。  new window
3.Martin, M. C.、Kennedy, P. F.(1993)。Advertising and Social Comparison: Consequences for Female Pre-adolescents and Adolescents。Psychology and Marketing，10(6)，513-531。  new window
4.Tsai, C.(2006)。Is Highly Attractive Model a Myth? Investigation into Different Male Products。Advertisement Research，25，107-129。  new window
5.Braunsberger, K.、Munch, J. M.(1998)。Source expertise versus experience effects in hospital advertising。Journal of Services Marketing，12(1)，23-39。  new window
6.Chebat, J. C.、Filiatrault, P.、Laroche, M.、Watson, C.(1988)。Compensatory effects of cognitive characteristics of the source, the message, and the receiver upon attitude change。The Journal of Psychology，122(6)，609-621。  new window
7.Etgar, M.、Goodwin, S. A.(1982)。One-sided versus two-side message appeals for new brand introduction。Journal of Consumer Research，8(4)，460-464。  new window
8.Lang, B.、Lee, C. C.、Zwick, R.(1999)。Message sidedness at the brand and product form levels: overcoming the shortcomings of two-sided messages?。Advances in Consumer Research，26(1)，485-490。  new window
9.Miller, G.、Baseheart, J.(1969)。Source trustworthiness, opinionated statement and response to persuasive communication。Speech Monographs，36(1)，1-7。  new window
10.Swanson, L. A.(1987)。The persuasive effect of volunteering negative information in advertising。International Journal of Advertisings，6(3)，237-248。  new window
11.Wu, J. J.、Hsu, B. F.(2001)。The effects of social exchange theory and two-sided persuasion toward the consumer’s purchasing intentions。Journal of Chinese Management Review，4(2)，51-60。  new window
12.Till, Brian D.、Busler, Michael(1998)。Matching products with endorsers: Attractiveness versus expertise。Journal of Consumer Marketing，15(6)，576-586。  new window
13.Caballero, M. J.、Pride, W. M.(1984)。Selected effects of sales person sex and attractiveness in direct mail advertisement。Journal of Marketing，48(1)，94-100。  new window
14.Crano, W. D.(1970)。Effects of sex, response order, and expertise in conformity: A dispositional approach。Sociometry，33(9)，239-252。  new window
15.Eisend, M.(2006)。Two sided advertising: A meta-analysis。International Journal of Research in Marketing，23(2)，187-198。  new window
16.Woodside, A. G.、Davenport, J. W. Jr.(1974)。The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior。Journal of Marketing Research，11(2)，198-202。  new window
17.Koernig, S. K.、Page, A. L.(2002)。What if your dentist looked like Tom cruise? applying the match-up hypothesis to a service encounter。Psychology and Marketing，19(1)，91-110。  new window
18.Smith, G. J.(1985)。Facial and full-length ratings of attractiveness related to the social interaction of young children。Sex Roles，12(3/4)，287-293。  new window
19.Leclerc, F.、Schmitt, B. H.、Dube, L.(1994)。Foreign branding and its effects on product perceptions and attitudes。Journal of Marketing Research，31(2)，263-270。  new window
20.Homer, P. M.、Kahle, L. R.(1990)。Source expertise, time of source identification, and involvement in persuasion: An elaborative processing perspective。Journal of Advertising，19(1)，30-39。  new window
21.Schlosser, A. E.(2005)。Source perceptions and the persuasiveness of internet word-of-mouth communication。Advances in Consumer Research，32(1)，202-203。  new window
22.Goldsmith, R. E.、Lafferty, B. A.、Newell, S. J.(2000)。The impact of corporate credibility and celebrity credibility of consumer reactions to advertisements and brands。Journal of Advertising，29(3)，43-54。  new window
23.Patzer, G. L.(1983)。Source credibility as a function of communicator physical attractiveness。Journal of Business Research，11(2)，229-241。  new window
24.Bower, A. B.(2001)。Highly attractive models in advertising and the women who loathe them: the implications of negative affect for spokesperson effectiveness。Journal of Advertising，30(3)，51-63。  new window
25.Holbrook, M. B.、Batra, Rajeev(1987)。Assessing the Role of Emotions as Mediators of Consumer Response to Advertising。Journal of Consumer Research，14(3)，404-420。  new window
26.Smith, R. E.、Hunt, S. D.(1978)。Attributional Processes and Effects in Promotional Situations。Journal of Consumer Research，5(3)，149-158。  new window
27.Richins, M. L.(1991)。Social comparison and the idealized images of advertising。Journal of Consumer Research，18，71-83。  new window
28.Atkin, Charles、Block, Martin(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research，23(1)，57-61。  new window
29.Kamins, Michael A.、Brand, Meribeth J.、Hoeke, Stuart A.、Moe, John C.(1989)。Two-sided versus one-sided celebrity endorsements: the impact on advertising effectiveness and credibility。Journal of Advertising，18(2)，4-10。  new window
30.Kamins, M. A.(1989)。Celebrity and Noncelebrity Advertising in a Two-Sided Context。Journal of Advertising Research，29(3)，34-42。  new window
31.Bower, A. B.、Landreth, S.(2001)。Is Beauty Best? Highly versus Normally Attractive Models in Advertising。Journal of Advertising，30(1)，1-12。  new window
32.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research，24(5)，33-41。  new window
33.Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research，31(1)，46-54。  new window
34.Bristor, Julia M.(1990)。Enhanced explanations of word of mouth communications: The power of relationships。Research in Consumer Behavior，4，51-83。  new window
35.Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing，49(1)，72-82。  new window
36.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing，25(6)，59-62。  new window
37.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。  new window
38.Bitner, Mary Jo(1992)。Servicescapes: The Impact of Physical Surroundings on Customers and Employees。Journal of Marketing，56(2)，57-71。  new window
39.Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research，14(4)，538-555。  new window
40.Till, Brian D.、Busler, Michael(2000)。The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs。Journal of Advertising，29(3)，1-13。  new window
41.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising，19(3)，39-52。  new window
42.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research，23(2)，130-143。  new window
學位論文
1.Lai, M. Y.(1994)。A Study of the relationship among demographic characteristic, purchasing involvement and external information search: Taipei Household Air Conditioners as an example(碩士論文)。Tatung University，Taiwan。  new window
2.Wang, H. H.(2003)。The key factor and decision behavior of the elementary school students' parents selecting English supplementary school for their children(碩士論文)。Nanhua University，Taiwan。  new window
3.Wang, T. C.(2004)。Influence on expertise and tie strength on purchase decision in word-of-mouth of internet: An e-mail analysis(碩士論文)。National Taiwan University of Technology。  new window
圖書
1.Goo, Y. J.(2005)。Business research method。Taipei：Hwa-Tai Publishing。  new window
2.Hatfied, E.、Sprecher, S.(1986)。Mirror, mirror: The importance of looks in everyday life。Albany, N. Y.：State University of New York。  new window
3.Huang, J. Y.(1999)。Marketing research。Taipei：Hwa-Tai Publishing。  new window
4.DeVellis, Robert F.(2003)。Scale development: theory and applications。Sage。  new window
圖書論文
1.Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。  new window
 
 
 
 
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