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題名：創新導向與公司能力之調和作用對新產品開發績效之影響：臺灣生物科技產業之實證研究
書刊名：創業管理研究
作者：蘇友珊／張朝惟
作者(外文)：Su, Yu-shan／Chang, Chao-wei
出版日期：2008
卷期：3:3
頁次：頁67-102
主題關鍵詞：創新導向；公司能力；新產品開發績效；生物科技產業；Innovative orientation；Firm capability；New product development performance；Biotechnology industry
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:31
  • 點閱點閱:27
摘 要 本研究主要是探討公司能力、夥伴關係、市場導向、創新導向及高階管理團隊支 持對新產品開發績效的影響。本研究以問卷針對台灣從事新產品開發的生物科技公司 進行調查。本研究結果發現：公司能力裡的行銷能力與研發能力皆對新產品開發績效 有顯著的正向影響，且公司能力也正向調和夥伴關係、市場導向兩變數對新產品開發 績效的影響。夥伴關係中僅有顧客夥伴關係對新產品開發績效有顯著正向影響。市場 導向之情報傳播與回應性對新產品開發績效分別有顯著負向與正向影響。創新導向對 新產品開發績效沒有直接效果，但正向調和其他四個變數對新產品開發績效的影響。 本研究為後續致力於新產品開發及生物科技產業之研究，提出具體之貢獻。
Abstract This study discusses the effects of top management team, market orientation and innovative orientation and partnership and firm capability on new product development (NPD) performance. We survey Taiwanese biotechnology firms with high level of new product development. The major findings of this study include: Firstly, the direct effects of marketing and R&D capability on the NPD performance are supported positively; firm capabiliby also positively moderates partnership and market orientation. The direct effect of customer partnership on the NPD performance is positively supported. Thirdly, intelligence dissemination and responsiveness of market orientation on the NPD performance are supported negatively and positively. Finally, there is no direct effect of innovation orientation on the NPD performance; innovation orientation positively moderates the other four independent variables. This study contributes to the future research of NPD and biotechnology industry.
期刊論文
1.Lee, J.、Lee, J.、Souder, W. E.(2000)。Differences of organizational characteristics in new product development: Cross-cultural comparison of Korea and the US。Technovation，20(9)，497-508。  new window
2.Fildes, R. A.(1990)。Strategic challenges in commercializing biotechnology。California Management Review，32(3)，63-72。  new window
3.Kahn, K. B.(2001)。Market orientation, international integration, and product development performance。Journal of Product Innovation Management，18(5)，314-323。  new window
4.Kuczmarski, T. D.(1988)。Success isn't always its own reward-big bucks helps。Marketing News，22(24)，10。  new window
5.McCutchen, W. W. Jr.、Swamidass, P. M.(1996)。Effect of R&D expenditures and funding strategies on the market value of biotech firms。Journal of Engineering and Technology Management，12(4)，287-299。  new window
6.Swink, M.(2003)。Completing projects on-time: how project acceleration affects new product development。Journal of Engineering and Technology Management，20(4)，319-344。  new window
7.Sandvik, I. L.、Sandvik, K.(2003)。The impact of market orientation on product innovativeness and business performance。International Journal of Research in Marketing，20(4)，355-376。  new window
8.Campbell, A. J.、Cooper, R. G.(1999)。Do customer partnerships improve new product success rates?。Industrial Marketing Management，28(5)，507-519。  new window
9.Kor, Y. T.(2003)。Experience-based top management team competence and sustained growth。Organization Science，14(6)，707-719。  new window
10.Ozer, M.(2004)。The role of the Internet in new product performance: a conceptual investigation。Industrial Marketing Management，33(5)，355-369。  new window
11.Rothaermel, F. T.、Deeds, D. L.(2004)。Exploration and Exploitation Alliances in Biotechnology: A System of New Product Development。Strategic Management Journal，25(3)，201-221。  new window
12.Subramanian, Ram、Gopalakrishan, Pradeep(2001)。The market orientation-performance relationship in the context of a developing economy an empirical analysis。Journal of Business Research，53(1)，1-13。  new window
13.Liu, Pang-Lo、陳文欽、蔡志弘(2005)。An Empirical Study on the Correlation between the Knowledge Management Method and New Product Development Strategy on Product Performance in Taiwan's Industries。Technovation，25(6)，637-644。  new window
14.Subramaniam, Mohan、Youndt, Mark A.(2005)。The Influence of Intellectual Capital on the Types of Innovative Capabilities。Academy of Management Journal，48(3)，450-463。  new window
15.Swink, M.(2000)。Technological innovativeness as a moderator of new product design integration and top management support。Journal of Product Innovation Management，17(3)，208-220。  new window
16.Song, X. M.、Parry, M. E.(1999)。Challenges of managing the development of breakthrough products in Japan。Journal of Operations Management，17(6)，665-688。  new window
17.Abernathy, William J.、Clark, Kim B.(1985)。Innovation: Mapping the winds of creative destruction。Research Policy，14(1)，3-22。  new window
18.Jaworski, B. J.、Kohli, A. K.(1996)。Market Orientation: Review, Refinement and Roadmap。Journal of Market Focused Management，1(2)，119-135。  new window
19.Atuahene-Gima, K.(1995)。An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach。The Journal of Product Innovation Management，12(4)，275-293。  new window
20.Slater, Stanley F.、Narver, John C.(1994)。Does competitive environment moderate the market orientation-performance relationship?。Journal of Marketing，58(1)，46-55。  new window
21.Quinn, James Brian(1999)。Strategic outsourcing: Leveraging knowledge capabilities。Sloan Management Review，40(4)，9-21。  new window
22.Nerkar, A.、Roberts, P. W.(2004)。Technological and product-market experience and the success of new product introductions in the pharmaceutical industry。Strategic Management Journal，25(8/9)，779-799。  new window
23.Lu, Louis Y. Y.、Yang, C.(2004)。The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry。Industrial Marketing Management，33(7)，593-605。  new window
24.Gatignon, Hubert、Tushman, Michael L.、Smith, Wendy、Anderson, Philip(2002)。A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics。Management Science，48(9)，1103-1122。  new window
25.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market Orientation: The Construct, Research Propositions, and Managerial Implications。Journal of Marketing，54(2)，1-18。  new window
26.Hurley, R. F.、Hult, G. T. M.(1998)。Innovation, market orientation, and organizational learning: an integration and empirical examination。Journal of Marketing，62(3)，42-54。  new window
27.Day, George S.(1994)。The Capabilities of Market-Driven Organizations。Journal of Marketing，58(4)，37-52。  new window
28.Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing，57(3)，53-70。  new window
29.Slater, Stanley F.(1997)。Developing a customer value-based theory of the firm。Journal of the Academy of Marketing Science，25(2)，162-167。  new window
30.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing，54(4)，20-35。  new window
學位論文
1.邱士榮(2001)。高階經營團隊特質與策略科技聯盟之關係影響研究--以高科技產業為例(碩士論文)。國立成功大學。  延伸查詢new window
2.洪景原(2003)。生技公司營運特性、組織能力及經營績效之關聯性研究(碩士論文)。國立成功大學。  延伸查詢new window
3.陳銘欽(2005)。新產品開發對產業競爭力影響之研究--以汽車業為例(碩士論文)。大葉大學。  延伸查詢new window
4.施文榮(2004)。採購電子化對夥伴關係及供應體系競爭力影響之研究(碩士論文)。元智大學。  延伸查詢new window
5.湯家良(2004)。總經理特質與經營績效之關聯：以我國資訊電子業為例(碩士論文)。國立中正大學。  延伸查詢new window
6.張雨民(2004)。市場導向對新產品績效影響之研究--以冷凍食品業為例(碩士論文)。中原大學。  延伸查詢new window
7.張域昌(2002)。夥伴關係中知識移轉之研究(碩士論文)。國立海洋大學。  延伸查詢new window
8.郭能基(2002)。市場知識對新產品發展流程影響關係之研究(碩士論文)。東海大學。  延伸查詢new window
9.陳建南(2003)。電子商務、夥伴關係、供應鏈管理與競爭優勢關係之研究--以台灣高科技產業為例(碩士論文)。長榮大學。  延伸查詢new window
10.張旨華(2002)。企業國際化程度、最高階管理者之薪酬與組織績效(碩士論文)。國立成功大學。  延伸查詢new window
11.蔡文祥(2002)。創業導向、策略導向、國際化程度與經營績效之實証研究--以台灣資訊設備產業為例(碩士論文)。雲林科技大學。  延伸查詢new window
12.黃銘章(2002)。影響代工供應商與顧客間夥伴關係因素之研究--以台灣電子資訊產業為例(博士論文)。國立政治大學。new window  延伸查詢new window
13.江正信(2000)。高階經營團隊與企業策略決策模式、組織學習傾向、創新能力及經營績效之關係研究(碩士論文)。國立成功大學，台南。  延伸查詢new window
圖書
1.Kotter, John P.(1999)。John Kotter on What Leaders Really Do。Harvard Business School Press。  new window
2.Booz, Allen & Hamilton, Inc.(1982)。New product management for the 1980's。New York：Booz, Allen & Hamilton, Inc.。  new window
3.Rackham, N.、Friedman, L. F.、Ruff, R.(1995)。Getting Partnering Right: How Market Leaders Are Creating Long-term Competitive Advantage。N.Y.：McGraw-Hill Int'l Enterprises Inc.。  new window
4.Zaltman, Gerald、Duncan, Robert、Holbek, Jonny(1973)。Innovations and Organizations。New York：John Wiley & Sons, Inc.。  new window
 
 
 
 
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