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題名：多國公司執行區域策略對子公司的影響：貢獻型子公司組織角色的改變
書刊名：管理評論
作者：李貴惠 引用關係／于卓民 引用關係／司徒達賢 引用關係
作者(外文)：Li, Guey-huey／Yu, Chwo-ming／Seetoo, Dah-hsian
出版日期：2009
卷期：28:2
頁次：頁1-24
主題關鍵詞：貢獻型子公司；子公司角色；區域策略；自主權；Contributing subsidiary；Subsidiary role；Regional strategy；Autonomy
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:1
  • 點閱點閱:37
本研究採用個案研究法，探討當多國公司執行區域策略時，貢獻型子公司在何種情況下會被加重角色，以及會用何種方式加重角色。本研究發現，當該產業的關鍵成功因素之一是與外部網絡的鑲嵌程度有關時、當貢獻型子公司的地主國的消費者愈具領先指標意義時，以及當母公司愈不了解黑洞型子公司的地主國市場時（同時該貢獻型子公司所在之地主國其性質與前者相似），多國公司愈傾向運用貢獻型子公司的能力到整個市場。此外，多國公司可運用三種組織設計的概念來運用貢獻型子公司的角色，即虛擬型卓越中心、魅力型卓越中心及焦點型卓越中心。角色重要性上升的貢獻型子公司，其整合的知識內容與整合的價值活動範疇將增加，所相對應的價值活動的自主權會增加；反之，則會減少。
Using a case study approach, this paper explores how regional strategy adopted by MNCs influences the role of contributing subsidiaries. A contributing subsidiary will be more important for a MNC in the following situations: when a key success factor of the industry is network embeddedness; when sophisticated consumers in the host market are opinion leaders within the region; and when a parent does not have enough knowledge about the host country of a black hole while the nature of the market served by the contributing subsidiary is similar to that host market. A MNC can adopt three kinds of organizational design to explore the ability of contributing subsidiaries, namely, virtual, charismatic and focused centers of excellences. The more important of a contributing subsidiary, the more the knowledge it integrates, and the more the functional activities it is in charge. Subsidiary autonomy increases with the increase of subsidiary importance, too.
期刊論文
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圖書
1.Rugman, Alan M.、Verbeke, Alain(2005)。The Regional Multinationals: MNEs and "Global" Strategic Management。Cambridge：Cambridge University Press。  new window
2.Porter, M. E.(1986)。Competition in Global Industries: a Conceptual Framework in Competition in Global Industries。Boston MA：Harvard Business School Press。  new window
3.Porter, Michael E.(1990)。The Competitive Advantage of Nations。New York：Free Press。  new window
4.Ōhmae, Ken'ichi(1985)。Triad Power: The Coming Shape of Global Competition。New York, NY：The Free Press。  new window
5.潘淑滿(2003)。質性研究：理論與應用。臺北市：心理出版社股份有限公司。  延伸查詢new window
 
 
 
 
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