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題名:山不轉路轉:創業家心智模式改變與企業的轉折歷程
書刊名:創業管理研究
作者:鄔榮霖王思峰 引用關係徐達光 引用關係
作者(外文):Wu, Rong-linWang, Sy-fengHsu, Ta-kuang
出版日期:2009
卷期:4:1
頁次:頁1-31
主題關鍵詞:創業家心智模式敘說的分析品牌企業轉折EntrepreneurMental modelAnalysis of narrativeBrandEnterprise transition
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:128
  • 點閱點閱:63
摘要 本研究採認知觀點的角度,解讀在經歷新事業失敗時,創業者內在心智模式的調 整歷程與行動反思歷程,以及由內在歷程出發而啟動之組織發展及策略轉折。在研究 方法部分,以一個典型的台灣中小家族企業服飾代工製造廠為對象,透過敘說分析法 (narrative analysis),分析此個案的貫時歷程,包含:在台灣累積代理品牌與零售通路 的經驗、前往大陸創立品牌的挫折經驗、以及其後在個體心智模式與組織經營模式一同交織調整與變化的系列歷程。本研究結果在理論上可擴充創業認知與台商的研究範 疇,在實務上則對台商前往中國大陸發展自有品牌具有啟發性。
Abstract The narrative research focused on how the Taiwanese small enterprise tried to build brands in mainland China. The OEM Company of textile industry in Taiwan had brand building and retailing experience, however the application of these strategies for developing private brands in mainland China market worked without results. In cognition-based perspective, this research tried to interpret how the mental modification process and coping strategies by entrepreneur after facing the failure. The results showed not only the entrepreneur’s reflection and deliberation could cause organizational development and strategies divert, but also these could effected several important changes such as cognitive adaptation and organizational performance. Finally, results indicated how the Taiwanese entrepreneurs develop strategies of private brand building in mainland China.
期刊論文
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會議論文
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學位論文
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其他
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圖書論文
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