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L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。 | 13. | Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research,5(2),113-124。 | 14. | Lee, Choonwoo、Lee, Kyungmook、Pennings, Johannes M.(2001)。Internal Capabilities, External Networks, and Performance: A Study on Technology-based Ventures。Strategic Management Journal,22(6/7),615-640。 | 15. | Sarkar, M.、Echambadi, R.、Harrison, J.(2001)。Alliance entrepreneurship and firm market performance。Strategic Management Journal,22(6/7),701-711。 | 16. | Campbell, Donald T.、Fiske, Donald W.(1959)。Convergent and Discriminant Validation by Multitrait-Multimethod Matrix。Psychological Bulletin,56(2),81-105。 | 17. | 劉常勇、謝如梅(20061200)。創業管理研究之回顧與展望:理論與模式探討。創業管理研究,1(1),1-43。 延伸查詢 | 18. | Busenitz, L. W.、West, G. P. III、Shepherd, D.、Nelson, T.、Chandler, G. N.、Zacharakis, A.(2003)。Entrepreneurship Research in Emergence: Past Trends and Future Directions。Journal of Management,29(3),285-308。 | 19. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。 | 20. | Cooper, A. C.、Artz, K. 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H.、Hammerschmidt, M.(2005)。Customer-Based Corporate Valuation: Integrating the Concept of Customer Equity and Shareholder Value。Management Decision,43(3),331-348。 | 28. | Gilmour, D.、Radford, A.(2007)。Using OD to Enhance Shareholder Value: Delivering Business Results in BP Castrol Marine。Organization Development Journal,25(3),97-102。 | 29. | Gosselin, D. P.、Bauwen, G. A.(2006)。Strategic Account Management: Customer Value Creation through Customer Alignment。Journal of Business & Industrial Marketing,21(6),376-385。 | 30. | Hall, R.(2002)。Linking Customer and Shareholder Value。ABA Bank Marketing,5(2),1-14。 | 31. | Lambert, D. M.、Burduroglu, R.(2000)。Measuring and Selling the Value of Logistic。International Journal of Logistics Management,11(1),1-17。 | 32. | Schmidt, M. C.、Kolodinsky, J. M.(2007)。Micro-enterprise Development Program Success: A Path Analysis of Factors That Lead to and Mediate Client Success。Journal of Development Entrepreneurship,12(1),47-69。 | 33. | Cristopher, M.、Ryals, L.(1999)。Supply Chain Strategy: It’s Impact on Shareholder Value。The International Journal of Logistic Management,1(1),1-10。 | 34. | Dacidsson, P.、Wiklund, J.(2001)。Level of Analysis in Entrepreneurship Research: Current Research Practice and Suggestions for the Future。Entrepreneurship Theory and Practice,26(2),81-99。 | 35. | Stern, J. M.(1990)。One Way to Build Value in Your Firm, a la Executive Compensation。Financial Executive,12(4),51-54。 | 36. | Wirtz, J.、Kimes, S. E.(2007)。The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing。Journal of Service Research,9(3),229-240。 | 37. | Gay, J.、Laidlaw, H.(2004)。Improving the Measurement of Communication Satisfaction。Management Communication Quarterly,17(3),425-448。 | 圖書1. | 經濟部中小企業處(2008)。2008中小企業白皮書。台北:經濟部中小企業處。 延伸查詢 | 2. | 經濟部中小企業處(2007)。2007中小企業白皮書。台北市:經濟部中小企業處。 延伸查詢 | 3. | Timmons, J. A.(1999)。New Venture Creation: Entrepreneurship for the 21st Century。New York:The McGraw-Hill。 | 4. | Kotler, P.、Keller, K. L.(2006)。Marketing Management。Upper Saddle River, NJ:Pearson Prentice Hall。 | 5. | Gummesson, E.(1999)。Total Relationship Marketing: Rethinking Marketing Management from 4Ps to 30Rs。Oxford:Butterworth Heinemann。 | 6. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。 | 7. | Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York:The Free Press。 | 8. | Heskett, James L.、Sasser, Gary W. Earl Jr.、Schlesinger, Leonard A.(1997)。The service profit chain: how leading companies link profit and growth to loyalty, satisfaction, and value。New York:A Division of Simon & Schuster Inc。 | 9. | Rappaport, A.(1986)。Creating shareholder value: The new standard for business performance。Free Press。 | 10. | 吳萬益(2008)。企業研究方法。臺北:華泰文化事業股份有限公司。 延伸查詢 | 11. | Day, George S.(1990)。Market driven strategy: processes for creating value。Free Press。 | 12. | Deutsch, Morton(1985)。Distributive Justice: A Social-Psychological Perspective。New Haven, Connecticut:Yale University Press。 | 13. | Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Scientific Software International。 | 14. | 台灣連鎖暨加盟協會(2005)。2004 連鎖店年鑑。台北。 延伸查詢 | 15. | 台灣連鎖暨加盟協會(2008)。2007 連鎖店年鑑。台北。 延伸查詢 | 16. | Barney, J. B.、Hesterly, W. S.(2006)。Strategic Management and Competitive Advantage: Concept and Cases。Upper Saddle River, New Jersey。 | 17. | Bollen, K. A.(1989)。Structural Equation Modelling with Latent Variables。New York。 | 18. | Kumar, V.、Reinartz, W. J.(2004)。Customer Relationship Management。Singapore。 | 19. | Oliver, R. L.(1997)。Satisfaction: A Behaviour Perspective on the Consumer。New York。 | 20. | 李培芬(2006)。2006創業趨勢: 小本、微型、創意導向。2006台灣連鎖加盟產業特輯。 延伸查詢 | 圖書論文1. | Lutz, Richard J.(1991)。The Role of Attitude Theory in Marketing。Perspective in Customer Behavior。Upper Saddle River, NJ。 | |
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