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題名：微型企業創業後公平知覺與股東價值的關聯：連鎖餐飲業顧客的觀點
書刊名：創業管理研究
作者：施錦村 引用關係
作者(外文)：Shih, Chin-tsun
出版日期：2009
卷期：4:1
頁次：頁115-139
主題關鍵詞：微型企業；創業；公平知覺；股東價值；Micro-business；Entrepreneurship；Perceived fairness；Shareholder value
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:63
  • 點閱點閱:51
摘要 台灣微型企業家數約占中小企業的40％，經營未滿一年者却有逐年增加趨勢，顯 示微型企業的經營不在創業時機而在如何永續經營。由於微型企業文獻闕如，且未發 現有人對如何提高股東價值加以驗證。故本研究以微型餐飲連鎖店之顧客為抽樣對 象，探討公平知覺與股東價值的關係，實證結果發現，除互動公平與股東價值間之直 接路徑係數未獲實證支持外，其餘都獲實證支持，顯示微型企業可藉由公平知覺的內 涵達到提高股東價值的目的，有助於該等企業永續經營。此一實證結果在管理與策略 上具有參考價值。
Abstract It is true that almost 40％ middle-small enterprises belong to a micro-business in Taiwan, but their operational period less than one year are creasing, above situations indicate micro-business must focus on how to sustain forever rather than entrepreneurial opportunities. Due to little documents related micro-business, and how to crease the shareholder value of micro-business had not been validated. Therefore this study regards customers of micro-chain stores in the Foods and Beverage Industry as sampling, to explore the relationships between perceived fairness and shareholder value. The empirical results confirm that except the direct path coefficient between interaction fairness and shareholder value is not supported, the other path coefficients are supported in this study. They indicate that a micro-business can utilize the connotations of perceived fairness to reach the purpose of enhancement shareholder value. It can help those enterprises to sustain forever. The empirical results can function as the criteria for business management and strategy.
期刊論文
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2.Fishbein, M.(1963)。An Investigation of the Relationship between Beliefs about an Object and the Attitude toward the Objects。Human Relations，16，233-240。  new window
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11.Robbins, Tina L.、Miller, Janis L.(2004)。Considering Customer Loyalty in Developing Service Recovery Strategies。Journal of Business Strategies，21(2)，95-109。  new window
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13.Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research，5(2)，113-124。  new window
14.Lee, Choonwoo、Lee, Kyungmook、Pennings, Johannes M.(2001)。Internal Capabilities, External Networks, and Performance: A Study on Technology-based Ventures。Strategic Management Journal，22(6/7)，615-640。  new window
15.Sarkar, M.、Echambadi, R.、Harrison, J.(2001)。Alliance entrepreneurship and firm market performance。Strategic Management Journal，22(6/7)，701-711。  new window
16.Campbell, Donald T.、Fiske, Donald W.(1959)。Convergent and Discriminant Validation by Multitrait-Multimethod Matrix。Psychological Bulletin，56(2)，81-105。  new window
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18.Busenitz, L. W.、West, G. P. III、Shepherd, D.、Nelson, T.、Chandler, G. N.、Zacharakis, A.(2003)。Entrepreneurship Research in Emergence: Past Trends and Future Directions。Journal of Management，29(3)，285-308。  new window
19.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
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28.Gilmour, D.、Radford, A.(2007)。Using OD to Enhance Shareholder Value: Delivering Business Results in BP Castrol Marine。Organization Development Journal，25(3)，97-102。  new window
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圖書
1.經濟部中小企業處(2008)。2008中小企業白皮書。台北：經濟部中小企業處。  延伸查詢new window
2.經濟部中小企業處(2007)。2007中小企業白皮書。台北市：經濟部中小企業處。  延伸查詢new window
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7.Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York：The Free Press。  new window
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10.吳萬益(2008)。企業研究方法。臺北：華泰文化事業股份有限公司。  延伸查詢new window
11.Day, George S.(1990)。Market driven strategy: processes for creating value。Free Press。  new window
12.Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Scientific Software International。  new window
13.Deutsch, Morton(1985)。Distributive Justice: A Social-Psychological Perspective。New Haven, Connecticut：Yale University Press。  new window
14.台灣連鎖暨加盟協會(2005)。2004 連鎖店年鑑。台北。  延伸查詢new window
15.台灣連鎖暨加盟協會(2008)。2007 連鎖店年鑑。台北。  延伸查詢new window
16.Barney, J. B.、Hesterly, W. S.(2006)。Strategic Management and Competitive Advantage: Concept and Cases。Upper Saddle River, New Jersey。  new window
17.Bollen, K. A.(1989)。Structural Equation Modelling with Latent Variables。New York。  new window
18.Kumar, V.、Reinartz, W. J.(2004)。Customer Relationship Management。Singapore。  new window
19.Oliver, R. L.(1997)。Satisfaction: A Behaviour Perspective on the Consumer。New York。  new window
20.李培芬(2006)。2006創業趨勢: 小本、微型、創意導向。2006台灣連鎖加盟產業特輯。  延伸查詢new window
圖書論文
1.Lutz, Richard J.(1991)。The Role of Attitude Theory in Marketing。Perspective in Customer Behavior。Upper Saddle River, NJ。  new window
 
 
 
 
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