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題名：鄉村旅遊地吸引力與意象
書刊名：造園景觀學報
作者：湯幸芬 引用關係
作者(外文)：Tang, Hsing-fen
出版日期：2008
卷期：14:3
頁次：頁67-88
主題關鍵詞：鄉村性；休閒健康；鄉村景觀；特產飲食體驗；獨特意象；Rurality；Leisure/ health；Rural landscape；Local food tasting experiences；Unique image
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:178
  • 點閱點閱:76
過去意象的相關研究甚少專注於鄉村旅遊地，而隨著鄉村旅遊的多元多樣發展，了解吸引力與意象益形重要，本研究目的即在探討鄉村旅遊地對遊客的吸引力與意象，研究首先藉由文獻建立意象架構，再合併開放式與封閉式問項收集資料，研究結果發現受訪者多認同新鮮空氣、自由/休閒、鄉村風景/景觀、放鬆/沒壓力等意象，顯示台灣鄉村旅遊地仍保有鄉村性內涵，而鄉村風景/景觀優美是鄉村旅遊對遊客最大的吸引力也是最認同的意象；探索性因素分析結果顯示鄉村旅遊地意象包括「休閒健康」、「鄉村景觀」、「設施環境體驗」、「特產飲食體驗」、「經營環境體驗」、「生活文化」與「學習冒險」等構面，其中「休閒健康」與「鄉村景觀」是最強烈的意象構面。研究進一步發現，台灣鄉村旅遊地普遍缺乏Echtner與Ritchie（1991）意象分類概念中的獨特性意象，此外，值得注意的是特產小吃、農業及相關產品意象，以及認同程度並不高的「生活文化」意象構面，對於共享吸引力核心(鄉村性)的鄉村旅遊地而言，這些與地方性習習相關的自然、產業和文化元素正是塑造獨特意象的重要來源。
Few studies have discussed the attraction and image of rural tourism destinations despite the increasing importance of such destinations due to the development of rural tourism. Thus, this study attempted to depict these destinations' attraction and image through qualitative and quantitative methods. The results indicated that visitors recognize the images of fresh air, free/leisure time, rural scenery/landscape, and relaxing/stress-free environments-images that comprise the primary attractions of rural tourism destinations. An exploratory factor analysis found that rural images include the dimensions of leisure/health, rural landscape, facility/environmental experiences, featured food experiences, managerial environmental experiences, living culture, and learning adventures, with leisure/health and rural landscape being the primary dimensions. Meanwhile, the local food image, agriculture and related production image, and living culture image are all important unique image sources in regards to nature, product, and cultural factors. Based on the findings, Taiwan's rural image has maintained its rurality. However, Taiwan's rural tourism images do not carry the unique images defined by Echtner and Ritchie (1991).
期刊論文
1.Choi, W. M.、Chan, A.、Wu, J.(1999)。A qualitative and quantitative assessment of Hong Kong's image as a tourist destination。Tourism Management，20(3)，361-365。  new window
2.McCormack, J.(2002)。Children's understandings of rurality: exploring the interrelationship between experience and understanding。Journal of Rural Studies，18，193-207。  new window
3.Echtner, Charlotte M.、Ritchie, J. R. Brent(2003)。The meaning and measurement of destination image。Journal of Tourism Studies，14(1)，37-48。  new window
4.Canoves, G.、Blanco, A.、Villarino, M.、Priestley, G. K.(2004)。Rural tourism in Spain:an analysis of recent evolution。Geoforum，35，755-769。  new window
5.Lew, Alan A.(1987)。A Framework of Tourist Attraction Research。Annals of Tourism Research，14(4)，553-575。  new window
6.Halfacree, K. H.(1995)。Talking about rurality: Social representations of the rural as expressed by residents of six English parishes。Journal of Rural Studies，11(1)，1-20。  new window
7.劉瓊如、林若慧、吳正雄(20020900)。海岸型風景區遊客旅遊意象之區隔研究--以東北角海岸國家風景區為例。戶外遊憩研究，15(3)，55-78。new window  延伸查詢new window
8.Nadeau, John、Heslop, Louise、O'Reilly, Norm、Luk, Peter(2008)。Destination in a Country Image Context。Annals of Tourism Research，35(1)，84-106。  new window
9.Quan, Shuai、Wang, Ning(2004)。Towards a structural model of the tourist experience: An illustration from food experiences in tourism。Tourism Management，25(3)，297-305。  new window
10.Beerli, A.、Martín, J. D.(2004)。Factors influencing destination image。Annals of Tourism Research，31(3)，657-681。  new window
11.林若慧、陳澤義、劉瓊如(20030600)。海岸型風景區之旅遊意象對遊客行為意圖之影響--以遊客滿意度為仲介變數。戶外遊憩研究，16(2)，1-22。new window  延伸查詢new window
12.Milman, Ady、Pizam, Abraham(1995)。The role of awareness and familiarity with a destination: The central Florida case。Journal of Travel Research，33(3)，21-27。  new window
13.Fleischer, A.、Felsenstein, D.(2000)。Support for rural tourism does it make a difference?。Annals of Tourism Research，27(4)，1007-1024。  new window
14.楊文燦、吳佩芬(19970600)。主題園遊客對主題意象認知之研究--以六福村主題遊樂園為例。戶外遊憩研究，10(2)，67-92。new window  延伸查詢new window
15.Crompton, J. L.(1979)。An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location upon That Image。Journal of Travel Research，17(4)，18-23。  new window
16.Echtner, Charlotte M.、Ritchie, J. R. Brent(1993)。The Measurement of Destination Image: An Empirical Assessment。Journal of Travel Research，31(4)，3-13。  new window
17.林宗賢、侯錦雄(20070600)。遊客溫泉旅遊渡假區知覺意象之度量--以谷關為例。戶外遊憩研究，20(2)，79-99。new window  延伸查詢new window
18.Manfredo, M. J.、Driver, B. L.、Brown, P. J.(1983)。A test of concepts inherent in experience based setting management for outdoor recreation areas。Journal of Leisure Research，15(3)，263-283。  new window
19.沈進成、廖若岑、周君妍(20050900)。遊客體驗、旅遊意象、滿意度與忠誠度影響關係之研究--以華山咖啡為例。戶外遊憩研究，18(3)，59-79。new window  延伸查詢new window
20.侯錦雄、林宗賢(19960300)。日月潭風景區目標市場定位策略中之旅遊意象度量探討。戶外遊憩研究，9(1)，57-77。new window  延伸查詢new window
21.Baloglu, Seyhmus、McCleary, Ken W.(1999)。A model of destination image formation。Annals of Tourism Research，26(4)，868-897。  new window
22.Gallarza, Martina G.、Gil-Saura, Irene、Calderón-García, Haydeé(2002)。Destination Image: Towards a Conceptual Framework。Annals of Tourism Research，29(1)，56-78。  new window
23.Jenkins, Olivia H.(1999)。Understanding and measuring tourist destination images。International Journal of Tourism Research，1(1)，1-15。  new window
24.Nilsson, Per-Åke(2002)。Staying on Farms: An Ideological Background。Annals of Tourism Research，29(1)，7-24。  new window
25.Lane, B.(1994)。What Is Rural Tourism?。Journal of Sustainable Tourism，2(1/2)，7-21。  new window
26.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing，15(1)，49-66。  new window
27.湯幸芬(2008)。鄉村旅遊的內涵、建構與再思考。造園景觀學報，14(2)，53-71。new window  延伸查詢new window
28.Hui, T. K.、Wan, T. W. D.(2003)。Singapore's image as a tourist destination。International Journal of Tourism Research，5，305-313。  new window
29.Leipor, N.(1990)。Tourism attraction systems。Annals of Tourism Research，17，367-384。  new window
30.Selby, M.、Morgan, N. J.(1996)。Reconstruing place image: a case study of its role in destination market research。Tourism Management，17(4)，287-294。  new window
31.Walmsley, D. J.、Young, M.(1998)。Evaluative image and tourism: the use of personal constructs to describe the structure of destination image。Journal of Travel Research，36，65-69。  new window
32.Williams, P.(2001)。Positioning wine tourism destinations: an image analysis。International Journal of Wine Marketing，13(3)，42-58。  new window
會議論文
1.Handszuh, H. F.(2003)。A survey on local food in tourism policies。Larnake, Cyprus：World Tourism Organization。173-179。  new window
2.陳惠美(2004)。中外人士對於台灣觀光意象認知與情感之探討。台北：中華民國戶外遊憩學會。  延伸查詢new window
3.賴玉梅、歐聖榮(2007)。苗栗縣通霄鎮福興社區居民之鄉村意象研究。台北：中華民國戶外遊憩學會。  延伸查詢new window
圖書
1.Sharpley, Richard、Sharpley, Julia(1997)。Rural Tourism: an Introduction。International Thomson Business Press。  new window
2.Gunn, C. A.(1988)。Vacation escapes: Designing tourist regions。NY：Vannostrand Reinhold。  new window
3.MacCannell, Dean(1976)。The Tourist: A New Theory of the Leisure Class。Schocken Books。  new window
4.Neulinger, J.(1981)。The psychology of leisure。Charles C. Thomas。  new window
5.Pedford, J.(1996)。Setting is believing: the role of living history in marketing local heritage。The Marketing of Tradition。Enfield Lock：Hisarling Press。  new window
圖書論文
1.Long, P.、Lane, B.(2000)。Rural tourism development。Trends in outdoor recreation, leisure and tourism。Wallingford：CABI。  new window
2.Butter, R.、Hall, C. M.(1998)。Image and reimaging of rural areas。Tourism and recreation in rural areas。Chichester：Wiley。  new window
 
 
 
 
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