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F.(1998)。Relationship Marketing: Investigation into Consumers' Initiation, Maintenance, and Adjustment/Disengagement of Marketing Relationships(博士論文)。The University of Mississippi，Oxford, MS。 | 圖書| 1. | 上河文化出版社(2004)。台灣溫泉地圖。台北：上河文化股份有限公司。 延伸查詢 | | 2. | Desatnick, R. L.、Detzel, D. H.(1993)。Managing to keep the customer: How to achieve and maintain superior customer service throughout the organization。San Francisco：Jossey-Bass。 | | 3. | Zeithaml, V. A.、Bitner, M. J.、Gremler, D. D.(2006)。Service Marketing: Intergrating customer focus across the firm。McGraw-Hill。 | | 4. | Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。 | | 5. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 圖書論文| 1. | Oliver, Richard L.(1993)。A conceptual model of service quality and service satisfaction: Compatible goals, different concepts。Advances in Services Marketing and Management: Research and practice。JAI Press。 | | 2. | Rust, R. T.、Oliver, R. L.(1994)。Service quality: Insights and managerial implications from the frontier。Service Quality: New Directions in Theory and Practice。Thousand Oaks, California：Sage Publications。 | |