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題名：內部行銷與情緒智力對員工績效之影響
書刊名：中華管理學報
作者：池文海 引用關係／楊宗儒／呂正雄
作者(外文)：Chih, Wen-hai／Yang, Tsung-ju／Niu, Jeng-shiung
出版日期：2008
卷期：9:3
頁次：頁1-21
主題關鍵詞：內部行銷；情緒智力；工作滿足；工作投入；工作績效；Internal marketing；Emotional intelligence；Job satisfaction；Job involvement；Job performance
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:96
學者分別從企業內部行銷或員工情緒智力的觀點探討其對員工工作績效的影響，對經理人而言，甄選時要求應徵者的情緒智力水準可能面臨招募不足的問題，是否可用內部行銷來替代對員工的情緒智力要求成為決策難題，本研究調查TFT-LCD產業的工程師後發現內部行銷及情緒智力對員工的工作滿足、工作投入及工作績效皆有正向影響，其中內部行銷與情緒智力對員工績效的總影響效果接近，但內部行銷對員工的工作滿足影響較強，相對的，情緒智力對員工的工作投入影響較強。
The scholars study the employees' performance from the both views of internal marketing and emotional intelligence separately. However, decision making is difficult. The research study the engineers of TFT-LCD industry. Both internal marketing and emotional intelligence influence on employees' job satisfaction, job involvement, job performance positivitly. The total effects of internal marketing and emotional intelligence influence on employees' performance are similar. However, the effects of internal marketing on job satisfaction are higher than emotional intelligence, on the contrary, the effects of emotional intelligence on job involvement are higher than internal marketing.
期刊論文
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4.財團法人光電科技工業協進會(2007)。台灣平面顯示器展邁向新里程。光電產業與技術情報，69，7-8。  延伸查詢new window
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22.Ballantyne, D.(2003)。A relationship mediated theory of internal marketing。European Journal of Marketing，37(2)，1242-1260。  new window
23.Longbottom, D. J.、Osseo-Asare, A. E. Jr.、Chourides, P.、Murphy, W. D.(2006)。Real Quality: Does the Future of TQM Depend on Internal Marketing?。Total Quality Management & Business Excellence，17(6)，709-732。  new window
24.Abraham, R.(2000)。The roie of job control as a moderator of emotional dissonance and emotional intelligence-outcome relationships。Journal of Psychology，134(2)，169-184。  new window
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圖書
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2.Bagozzi, Richard P.(1980)。Causal Models in Marketing。New York, NY：John Wiley & Sons, Inc.。  new window
3.Weiss, D. J.、Dawis, R. V.、England, G. W.、Lofquist, L. H.(1967)。Manual for the Minnesota Satisfaction Questionnaire。Minneapolis：Industrial Relations Center, University of Minnesota。  new window
4.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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