Objectives: Postpartum care centers are important because women may convalesce both physically and mentally through the care, rest, and nourishment provided there. Postpartum care is an industry with high fixed costs. Therefore, if a postpartum care center could plan different service schemes for different markets before it opened, it could not only reduce operational risk but also improve its profitability. Method: This study used conjoint analysis to investigate preferential factors that influence consumers' choices about a postpartum care center. By analyzing these preferences, this study identified the best product combination of service schemes for those institutions. Results: This study was divided into two parts. The first step focused on identifying the attributes that interviewees cared about. The eight most important attributes were ranking, institutional type, meals, visitor management, air conditioning, illumination, professional courses, and location. The second step used part-worth utility values to identify the segments. The relative importance of each attribute for each segment was obtained and the best product combination for each segment was determined. Conclusions: This study found that there are many factors affecting a postpartum woman's choice of a care center. Ideal postpartum care would be in a hospital subsidiary care center, located downtown where it is convenient to transportation and shopping, with meals designed by dieticians based on personal health needs. It should provide rooms with sufficient natural lighting and be equipped with an independent air conditioning system to prevent cross infections. In addition, arrangements for child courses and visitor control are also important to potential consumers.