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題名:產婦選擇產後照護中心之因素
書刊名:醫務管理期刊
作者:劉美玉張肅婷王乃弘楊鎮嘉劉麗芳
作者(外文):Liu, Mei-yuChang, Sue-tingWang, Nai-phouYang, Cheng-chiaLiu, Li-fang
出版日期:2009
卷期:10:2
頁次:頁111-125
主題關鍵詞:聯合分析法產後照護中心市場區隔Conjoint analysisPart-work utility valuePostpartum care centerMarket segment
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:11
  • 點閱點閱:84
目的:在過去物質生活匱乏的時代,產後照護中心可提供產後婦女調養身心,因此受到重視,產後照護中心是一個固定成本較高的產業,如在成立之前能夠對不同的市場做不同的服務設計,不但能降低營運風險,亦能提高獲利能力。 方法:本研究利用聯合分析探究影響消費者選擇產後照護中心之偏好因素,藉此探討消費者對產後照護中心之偏好,並設計最佳的產品組合提供照護機構之參考。 結果:本研究分兩階段進行,第一階段目的在篩選受訪者重視的屬性,研究結果發現:受訪者最重視等級、機構型態、伙食、訪客管理、空調、採光、專業課程與地點八個屬性。第二階段利用成份效用值區隔命名,另外也找出各區隔之屬性相對重要性以及各區隔之最佳產品組合。 結論:在產後照護中心的產品規劃以醫院附設最受喜好,並需坐落於市中心交通購物方便,由營養師依個人健康調配飲食設計,在房間設計期望能採光良好,有獨立式的空調設備避免交叉感染,此外對於專業課程安排與訪客管制對於消費者亦是需求因素。
Objectives: Postpartum care centers are important because women may convalesce both physically and mentally through the care, rest, and nourishment provided there. Postpartum care is an industry with high fixed costs. Therefore, if a postpartum care center could plan different service schemes for different markets before it opened, it could not only reduce operational risk but also improve its profitability. Method: This study used conjoint analysis to investigate preferential factors that influence consumers' choices about a postpartum care center. By analyzing these preferences, this study identified the best product combination of service schemes for those institutions. Results: This study was divided into two parts. The first step focused on identifying the attributes that interviewees cared about. The eight most important attributes were ranking, institutional type, meals, visitor management, air conditioning, illumination, professional courses, and location. The second step used part-worth utility values to identify the segments. The relative importance of each attribute for each segment was obtained and the best product combination for each segment was determined. Conclusions: This study found that there are many factors affecting a postpartum woman's choice of a care center. Ideal postpartum care would be in a hospital subsidiary care center, located downtown where it is convenient to transportation and shopping, with meals designed by dieticians based on personal health needs. It should provide rooms with sufficient natural lighting and be equipped with an independent air conditioning system to prevent cross infections. In addition, arrangements for child courses and visitor control are also important to potential consumers.
Other
1.韓文蕙(1992)。台北市婦女産後照顧相關因素調査。  延伸查詢new window
期刊論文
1.Green, Paul E.、Srinivasan, V.(1990)。Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice。Journal of Marketing,54(4),3-19。  new window
2.陳麗麗、王純娟(20000200)。產婦對於傳統醫療中有關產後調理的態度及行為之研究。護理研究,8(1),49-58。new window  延伸查詢new window
3.洪志秀(20011000)。婦女在不同坐月子地點和時段之產後壓力及社會支持程度。公共衛生,28(3),241-254。  延伸查詢new window
學位論文
1.王雅萍(2004)。孕產婦對產後護理之家消費動機之研究以台北地區為例(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.周文賢、張欽富(2000)。聯合分析在產品設計之運用。臺北市:華泰書局。  延伸查詢new window
其他
1.Cooper PJ, Murray L.(1995)。Course and recurrence of postnatal depression。  new window
2.陳彰惠、曾英芬、王興耀、李昭男(1994)。產後憂鬱症的盛行率和預測因子。  延伸查詢new window
3.賴以玲(1999)。現代坐月子方式的新類型與新選擇。  延伸查詢new window
4.(2008)。坐月子行情南北價差大。  延伸查詢new window
5.黃忠山(2001)。懷孕第三期孕婦對醫院型態產後照護機構之需求動機與行爲傾向研究。  延伸查詢new window
6.蘇喜、蕭世槐、湯靜怡(2002)。台北市產後護理機構之照護品質調查。  延伸查詢new window
7.周文賢、李宏達(1992)。市場調査與行銷策略研擬。  延伸查詢new window
8.Jan S, Mooney G, Ryan M, Brugge-mann K, Alexander K.(2000)。The use of conjoint analysis to elicit community preferences in public health research: a case study of hospital services in South Australia。  new window
9.Yen SH.(2006)。Conjoint Analysis: An Application in Eliciting Patients' Preferences。  new window
10.錢慶文、李宜致(2003)。以聯合分析法研究影響某醫院減肥服務消費者之元素及其相對重要性。  延伸查詢new window
11.Waldenstrom U, Nilsson CA.(1993)。Characteristics of women choosing birth center care Acta Obstet Gynecol Scand。  new window
 
 
 
 
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