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題名:運用線性結構關係模式探討促銷活動、商店形象、服務品質與顧客忠誠度關係之研究
書刊名:高雄師大學報. 教育與社會科學類
作者:鄭文助
作者(外文):Cheng, Wen-chu
出版日期:2009
卷期:26
頁次:頁83-103
主題關鍵詞:促銷活動商店形象服務品質顧客忠誠度Sale promotionStore imageService qualityCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:29
  • 點閱點閱:39
期刊論文
1.Bruhn, M.、Grund, M. A.(2000)。Theory develop and implementation of national customer satisfaction indices: The Swiss Customer Satisfaction (SWICS)。Total Quality Management,11,1017-1028。  new window
2.Koo, D. M.(2003)。Inter-relationship among store images, store satisfaction, and store loyalty among Korea discount retail patrons。Asia Pacific Journal of Marketing and Logistics,15(4),42-71。  new window
3.Katherine, B.、Rosann, H.、Spiro, L.(2005)。Recapturing store image in customer-based store equity: A construct conceptualization。Journal of Business Research,58(8),1112-1120。  new window
4.Reynolds, F. D.、Darden, W. R.、Martin, W.(1974)。Developing an image the store-loyal customer。Journal of Retailing,50(4),73-84。  new window
5.Davis, Scott、Inman, Jeffrey J.、McAlister, Leigh(1992)。Promotion has a negative effect on brand evaluations or does It? Additional disconfirming evidence。Journal of Marketing Research,29,143-148。  new window
6.Kim, J. O.、Jin, B. Y.(2001)。Korean consumer' patronage of discount stores: Domestic vs. multinational discount store shoppers' profiles。Journal of Consumer Marketing,18(3),236-255。  new window
7.Chowdhury, J.、Reardon, J.、Srivstava, R.(1998)。Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures。Journal of Marketing Theory and Practice,6(2),72-87。  new window
8.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
9.Mitcrell, V. W.(2001)。Re-conceptualizing consumer store image processing using perceived risk。Journal of Business Research,54(3),67-172。  new window
10.Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing,64(4),65-81。  new window
11.Campbell, L.、Diamond, W. D.(1990)。Framing and Sales Promotion: The Characteristics of Good Deal。Journal of Consumer Marketing,7(4),25-31。  new window
12.Caruana, A.(2004)。The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony。Journal of Targeting Measurement and Analysis for Marketing,12(3),256-268。  new window
13.Mela, C. F.、Gupta, S.、Lehmann, D. R.(1997)。The long-term impact of promotion and advertising on consumer brand choice。Journal of Marketing Research,34(2),248-261。  new window
14.Fisk, G.(1961)。A Conceptual Model for Studying Customer Image。Journal of Retailing,37(4),1-8+54-55。  new window
15.Semeijn, Janjaap、Van Riel, Allard C. R.、Ambrosini, A. Beatriz(2004)。Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes。Journal of Retailing and Consumer Services,11(4),247-258。  new window
16.Park, J. W.、Robertson, R.、Wu, C. L.(2004)。The Effect of Airline Service Quality on Passengers' Behavioural Intentions: A Korean Case Study。Journal of Air Transport Management,10(6),435-439。  new window
17.翁崇雄(20000300)。服務品質評量模式之比較研究。中山管理評論,8(1),105-122。new window  延伸查詢new window
18.Aaker, David A.(1990)。Brand Extensions: The Good, the Bad, and the Ugly。MIT Sloan Management Review,31(4),47-56。  new window
19.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
20.Oxenfeldt, A. R.(1974)。Developing A Favorable Price-Quality Image。Journal of Retailing,50(4),8-14+115。  new window
21.Chang, C. H.、Tu, C. Y.(2005)。Exploring store image, customer satisfaction and customer loyalty relationship: Evidence from Taiwanese hypermarket industry。Journal of American Academy of Business,7(2),197-202。  new window
22.Kuo, Ying-Feng(2003)。A Study on service quality of virtual community websites。Total Quality Management & Business Excellence,14(4),461-473。  new window
23.Lehtinen, Jarno R.、Lehtinen, Uolevi(1991)。Two Approaches to Service Quality Dimensions。The Service Industries Journal,11(3),287-303。  new window
24.Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review,78(4),105-113。  new window
25.Stum, David L.、Thiry, Alain(1991)。Building Customer Loyalty。Training and Development Journal,45(4),34-36。  new window
26.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
27.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
28.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
29.Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services,20(2),4-13。  new window
30.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
31.Lee, Jonathan、Lee, Janghyuk、Feick, Lawrence(2001)。The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing,15(1),35-48。  new window
32.Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status。Journal of the Academy of Marketing Science,13(3),265-291。  new window
33.Srinivasan, Srini S.、Anderson, Rolph、Ponnavolu, Kishore(2002)。Customer loyalty in e-Commerce: An exploration of its antecedents and consequences。Journal of Retailing,78(1),41-50。  new window
34.Fečiková, Ingrid(2004)。An index method for measurement of customer satisfaction。The TQM Magazine,16(1),57-66。  new window
35.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
36.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
37.Wakefield, Robin L.(20010800)。Service quality。The CPA Journal,71(8),58-60。  new window
38.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。  new window
39.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
40.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
學位論文
1.江天虹(2007)。國際與本國3C連鎖通路商店形象、知覺服務品質對顧客滿意之研究--以BEST與燦坤之比較為例(碩士論文)。大葉大學。  延伸查詢new window
2.吳乃瑋(2007)。台北悠遊卡服務品質、滿意度與忠誠度之研究(碩士論文)。中華大學。  延伸查詢new window
3.吳宜蓁(2005)。不同通路型態下促銷方式對認知價值、購買意願及商店形象之影響--以化妝品產業為例(碩士論文)。國立屏東商業技術學院。  延伸查詢new window
4.吳則雄(2007)。台灣餐飲業顧客互動、服務品質、信任與顧客忠誠度關係之研究--以中南部國際觀光旅館餐廳為例(碩士論文)。國立成功大學。  延伸查詢new window
5.吳惠玲(2009)。由商店形象、購買動機探討顧客滿意度與顧客忠誠度--以Mister Donut為例(碩士論文)。國立政治大學。  延伸查詢new window
6.李國維(2008)。外商量販店之商店形象、服務品質、顧客價值與顧客忠誠度相關性之研究--以C量販為例(碩士論文)。大葉大學。  延伸查詢new window
7.周豊茂(2007)。服務品質、關係行銷、企業形象與顧客滿意度對顧客忠誠度之關聯性研究--以中油公司台南地區自營加油站為例(碩士論文)。南台科技大學。  延伸查詢new window
8.徐大為(2006)。台灣地區量販店促銷活動之研究--以日用品業為例(碩士論文)。中原大學。  延伸查詢new window
9.馬英凱(2007)。促銷方式、品牌認知、服務品質影響消費者再購行為之研究--以印表機商品為例(碩士論文)。逢甲大學。  延伸查詢new window
10.張依涵(2008)。消費體驗、商店形象對統一星巴克顧客忠誠度影響之研究(碩士論文)。國立交通大學。  延伸查詢new window
11.陳君彥(2007)。便利商店贈品促銷活動、商店形象、顧客滿意度、商店環境對消費者購買行為之影響(碩士論文)。中興大學。  延伸查詢new window
12.黃彥中(2006)。消費者對不同零售業的服務品質與商店形象影響購買決策之研究--以即食年菜為例(碩士論文)。輔仁大學。  延伸查詢new window
13.楊勝吉(2008)。價格與非價格式促銷對顧客滿意、忠誠與價值的關連性探討--以南部百貨公司為例(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
14.劉依凌(2008)。影響主題餐廳再購意願與價格容忍度相關因素之探討(碩士論文)。國立東華大學。  延伸查詢new window
15.蔡育政(2008)。促銷活動服務品質對經營績效之關聯性研究--以台灣量販店業者為例(碩士論文)。東吳大學。  延伸查詢new window
16.陳瑩郿(2003)。價格促銷呈現方式對消費者商店選擇之影響--以連鎖藥妝店為例(碩士論文)。國立交通大學,新竹縣。  延伸查詢new window
17.鍾侑玎(2008)。探討商圈意象、餐飲服務品質、關係品質與顧客忠誠度關係之研究--以新竹北埔商圈客家美食餐廳為例(碩士論文)。輔仁大學。  延伸查詢new window
18.Marion, F. M.(1987)。A delphi analysis of a definition of sales promotion(博士論文)。Memphis State University。  new window
圖書
1.Lovelock, C. H.、Wright, L. K.(2003)。Principles of service marketing and management。New Jersey:Prentic-Hall。  new window
2.Berman, B.、Evans, J. R.(2001)。Retail management: A strategic approach。New Jersey:Prentice Hall。  new window
3.Oliver, R. L.(1997)。Satisfaction: A Behavioral Perspective on the Consume。Boston:Irwin:McGrew-Hill。  new window
4.Etzel, M. J.、Walker, B. J.、Stanton, W. J.(2001)。Marketing Management。McGraw-Hill。  new window
5.Griffin, J.(1997)。Customer Loyalty: How to Earn It, How to Keep It?。New York, NY:Lexington Book。  new window
6.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
7.Bateson, John E. G.、Hoffman, K. Douglas(2002)。Essentials of Services Marketing: Concepts, Strategies and Cases。Harcourt, Inc.。  new window
8.Dommermuth, W. P.(1989)。Promotion: Analysis, creativity and strategy。Boston, Massachusetts:PWS-Kent Publishing Company。  new window
9.Oliver, R. L.、Rust, R. T.(1994)。Service quality: Insights and managerial implication from the frontier。New York:Sage Publications。  new window
10.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley & Sons, Inc.。  new window
11.Gronroos, Christian(1982)。Strategic Management and Marketing in the Service Sector。Swedish School of Economics and Business Administration。  new window
12.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
13.陳順宇(2005)。多變量分析。華泰文化事業股份有限公司。  延伸查詢new window
14.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Hirschman, E. C.(1981)。Retail research and theory。Review of marketing。Chicago:American Marketing Association。  new window
 
 
 
 
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