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題名：國內醫療院所發展醫療觀光策略之預應程度探討
書刊名：休閒暨觀光產業研究
作者：邱紹群／林政維
作者(外文)：Chiu, Shao-chun／Lin, Cheng-wei
出版日期：2009
卷期：4:2
頁次：頁141-159
主題關鍵詞：醫療觀光；環境不確定性；組織寬裕；策略預應；Medical tourism；Environmental uncertainty；Environmental slack；Proactivity of strategy
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:516
  • 點閱點閱:39
本研究目的在讓觀光旅遊產業瞭解本國醫療院所發展醫療觀光計劃之條件、意願與限制，並探討影響其發展醫療觀光策略之因素有那些。本文以產業環境與組織特性的觀點，提出一個影響醫療觀光策略預應的理論架構。基此，本研究透過定量研究驗證上述理論架構之因果關係。本研究以國內地區級以上醫院做為研究對象，共發出461份問卷。回收問卷為186份，扣除無效問卷20份，共得166份有效問卷，有效問卷回收率為36％。研究結果顯示「環境的豐厚程度」、「組織的集權化程度」與「組織聲望」等自變項對醫院管理者發展醫療觀光的策略預應程度有顯著正向影響。
The purpose of this study is to help tourism industry realizing local medical institutions’ willingness, situations, developing the medical tourism, furthermore, and explore the influential factors in developing for medical tourism. From viewing the industry environment and organizational characteristics, a theoretic framework of effects on proactivity of strategy was proposed. Thus, the causal relationships are verified through a quantitative research. Regional hospitals in Taiwan are chosen as research subjects. Four hundred and sixty-one questionnaires are distributed, while 186 were returned. Excluding 20 invalid copies, 166 valid samples were collected. The valid response rate was 36%. The research findings showed that “environmental abundance”, “centralization of organization”, and “reputation of organization” influenced the proactivity of strategy for hospital managers to develop medical tourism.
期刊論文
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33.Harrington, R. J.、Lemak, D. J.、Reed, R.、Kendall, K. W.(2004)。A question of fit: The links among environment, strategy formulation, and performance。Journal of Business and Management，10(1)，15-38。  new window
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38.Dess, Gregory G.、Beard, Donald W.(1984)。Dimensions of Organizational Task Environment。Administrative Science Quarterly，29(1)，52-73。  new window
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44.彭台光、高月慈、林鉦棽(20060200)。管理研究中的共同方法變異：問題本質、影響、測試和補救。管理學報，23(1)，77-98。new window  延伸查詢new window
45.Gatewood, R. D.、Gowan, M. A.、Lautenschlager, G. J.(1993)。Corporate image,recruitment image, and initial job choice decisions。Academy of Management Journal，36(2)，414-427。  new window
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圖書
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2.Cyert, R. M.、March, J. G.(1963)。A behavioral theory of the firm。Oxford：Blackwell。  new window
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4.Penrose, E. T.(1995)。The theory of the growth of the firm。New York：John Wiley。  new window
 
 
 
 
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