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題名:客戶資訊保密期間最佳利潤模式
書刊名:嶺東學報
作者:吳桂森李能慧 引用關係
出版日期:2009
卷期:26
頁次:頁21-48
主題關鍵詞:客戶資訊保密期市場競爭敏感度分析
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:10
  • 點閱點閱:28
建構獨特之客戶關係資訊提供特定服務,可以作爲廠商競爭優勢以及經營成功的關鍵。客戶資訊創建初期廠商獨占市場利潤,但是會引來模仿廠商經由「還原複製」、「獨自複製」客戶資訊加入市場競爭分享利潤。因此,客戶資訊創始廠商必須付出保密所需費用,以確保資訊秘密。 先前學者在營業秘密保護之研究大多著重法律觀點,採用數量分析之研究亦以保護期間之長短或保護方式之選擇爲研究重點。然而企業以營利爲本,關注利潤最佳化。本文補充了營業秘密保護在利潤最佳化決策之研究,推導:客戶資訊創始廠商獨占市場之利潤最佳化決策模式;客戶資訊被廠商模仿後加入市場,形成非合作寡占競爭之利潤最佳化決策模式;並且對該商品的潛在最高價格、邊際效用遞減率、邊際產銷成本、固定產銷成本、客戶資訊保密費、模仿成功率等參數,作利潤最佳化之敏感度分析,找出各參數對於最佳利潤決策的影響方向,建構保密期間最佳利潤決策模式。
期刊論文
1.吳桂森(20050400)。物品發明廠商智慧財產權保護決策之分析。政大智慧財產評論,3(1),23-48。new window  延伸查詢new window
2.吳桂森、李能慧(20081200)。客戶資訊最佳保密期間之敏感度分析。嶺東學報,24,19-45。new window  延伸查詢new window
3.Biger, Nahum、Plaut, Steven E.(2000)。Trade Secrets, Firm-Specific Human Capital, and Optimal Contracting。European Journal of Law and Economics,9,49-71。  new window
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5.Byrne, Noel(2001)。Legal Protection for Inventions, Designs and Other Information。Journal of Commercial Biotechnology,8(2),124-129。  new window
6.Chally, Jonathan(2004)。The Law of Trade Secrets: Toward a More Efficient Approach。Vanderbilt Law Review,57(4),1269-1311。  new window
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11.Halijan, Douglas F.(2001)。The Past, Present, and Future of Trade Secrets Law in Tennessee: A Practitioner's Guide Following the Enactment of the Uniform Trade Secrets Act。The University of Memphis Law Review,32(1),1-44。  new window
12.Kuhlik, Bruce N.(2004)。The Assault on Pharmaceutical Intellectual Property。The University of Chicago Law Review,71(1),93-109。  new window
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15.Porter, William G. II、Griffaton, Michael C.(2002)。Using Noncompete Agreements to Protect Legitimate Business Interests。Defense Counsel Journal,69(2),194-202。  new window
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17.Samules, Linda B.(1989)。Protecting Confidential Business Information Supplied to State Governments: Exempting Trade Secrets From State Open Records Laws。American Business Law Journal,27(3),467-480。  new window
18.Scott, Matthew A.、Deckro, Richard F.、Chrissis, James W.(2005)。Modeling and Analysis of Multicommodity Network Flows Via Goal Programming。INFOR,43(2),93-109。  new window
19.Walsh, Marguerite S.(2003)。The Top Ten Reasons Employers Lose Trade Secret Cases--And How to Prevent Them。Intellectual Property & Technology Law Journal,15(10),1-4。  new window
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21.吳桂森、耿筠(20051000)。客戶名單保護期間之決策。政大智慧財產評論,3(2),58-94。new window  延伸查詢new window
22.李能慧、古東源、吳桂森(20071000)。產品創新秘密保護期之敏感度分析。政大智慧財產評論,5(2),1-30。new window  延伸查詢new window
23.賴文智(20041200)。營業秘密法制之研究。智慧財產權,72,74-109。new window  延伸查詢new window
24.Cogger, K. O.、Joy, O. M.、Ruland, W.、Yu, P. L.(1983)。A Goal Seeking Investment Model。Management Science,29(9),1027-1036。  new window
25.Epstein, Richard A.(2004)。The Constitutional Protection of Trade Secrets under the Taking Clause。The University of Chicago Law Review,71(1),57-73。  new window
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28.徐盛國(20040300)。客戶資訊與營業秘密之芻議。智慧財產權,63,102-117。new window  延伸查詢new window
29.Porter, William G. II、Griffaton, Michael C.(2001)。Identifying and Protecting Employers' Interests in Trade Secrets and Proprietary Information。Defense Counsel Journal,68(4),439-448。  new window
30.耿筠(20021000)。美國營業秘密判例所產生的管理含意。管理學報,19(5),949-978。new window  延伸查詢new window
31.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
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33.吳景源(19991000)。談營業祕密法關於營業祕密之保護。萬國法律,107,19-24。  延伸查詢new window
34.蔡玉玲、蔣若涵(19970400)。IBM營業祕密管理。智慧財產權管理,13,36-37。  延伸查詢new window
35.劉漢容(19690300)。等候原理及其應用。工業管理 (成大),23,103-208。  延伸查詢new window
36.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。  new window
會議論文
1.胡均立、邱永和、陳季倫(1998)。廠商智慧財產權種類之選擇:專利權或營業秘密?。1998年全國智慧財產權研討會。新竹:國立交通大學企業法律中心。225-240。  延伸查詢new window
學位論文
1.柯富仁(2000)。微型光學元件在提昇顯示元件影像品質的應用(博士論文)。國立交通大學。  延伸查詢new window
2.翁文德(1999)。逆向工程之曲面模型重建技術發展(博士論文)。國立中央大學。  延伸查詢new window
3.郭川竹(2004)。創新之組合方法於散亂點資料的模型重建與應用(博士論文)。國立中正大學。  延伸查詢new window
圖書
1.徐玉玲(1993)。營業秘密的保密。台北:三民書局。  延伸查詢new window
2.莊奕琦(200210)。個體經濟學。台北:智勝文化事業有限公司。  延伸查詢new window
3.曾勝珍(2007)。論我國經濟間諜法立法之必要性--以美國法制為中心。台北:元照出版有限公司。  延伸查詢new window
4.Ford, David(2002)。The Business Marketing Course Managing in Complex Networks。New York:John Wiley & Sons。  new window
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7.Afuah, Allan、徐作聖、邱奕嘉(2000)。創新管理。台北:華泰文化。  延伸查詢new window
單篇論文
1.Saunders, Kurt M.(2004)。Can You Keep a (Trade) Secret?。  new window
 
 
 
 
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