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L.(1995)。How to Extend Your E-Mail Reach?。Supervisory Management,40(8),8-13。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Levin, I. P.、Levin, A. M.(2000)。Modeling the role of brand alliances in the assimilation of product evaluations。Journal of Consumer Psychology,9(1),43-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Rao, A. R.、Ruekert, R. W.(1994)。Brand alliances as signals of product quality。Sloan Management Review,36(1),87-97。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Schneider, B.、White, S. S.、Paul, M. C.(1998)。Linking service climate and customer perceptions of service quality: Test of causal model。Journal of Applied Psychology,83(2),150-163。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Sohn, Y. J.(1997)。A distribution revolution: Electronic shopping is catching on in Korea with department scrambling to go on-line。Business Korea,14(2),40-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Telser, L. G.(1979)。A Theory of Monopoly of Complementary Goods。The Journal of Business,52(2),211-230。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Wulf, K. D.、Odekerken-Schroder, G.、lacobucci, D.(200110)。Investments in consumer relationships: across-industry exploration。Journal of Marketing,65,33-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Stone, Eugene F.、Hollenbeck, John R.(1989)。Clarifying Some Controversial Issues Surrounding Statistical Procedures for Detecting Moderator Variables: Empirical Evidence and Related Matters。Journal of Applied Psychology,74(1),3-10。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Degeratu, Alexandru M.、Rangaswamy, Arvind、Wu, Jianan(2000)。Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and Other Search Attributes。International Journal of Research in Marketing,17(1),55-78。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Bucklin, L. P.、Sengupta, S.(1993)。Organizing Successful Co-marketing Alliances。Journal of Marketing,57(2),32-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | McCarthy, M. S.、Norris, D. G.(1999)。Improving competitive position using branded ingredients。Journal of Product & Brand Management,8(4),267-285。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Copeland, M. T.(1923)。Relation of consumer’s buying habits to marketing methods。Harvard Business Review,1(4),282-289。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Simonin, Bernard L.、Ruth, Julie A.(1998)。Is a Company Known by the Company It Keeps? Assessing the Feedback Effects of Brand Alliances on Consumer Brand Attitudes。Journal of Marketing Research,35(1),30-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Quelch, J. A.、Klein, L. R.(1996)。The Internet and International Marketing。Sloan management Review,37(3),60-75。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Keller, K. L.、Aaker, D. A.(1992)。The effect of sequential introduction of brand extensions。Journal of Marketing Research,29(1),35-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Harlam, Bari A.、Krishna, Aradhna、Lehmann, Donald R.、Mela, Carl(1995)。Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle。Journal of Business Research,33(1),57-66。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Rayport, Jeffrey F.、Sviokla John J.(1994)。Managing in the Marketspace。Harvard Business Review,72(6),141-151。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Anderson, James C.、Håkansson, Hakan、Johanson, Jan(1994)。Dyadic business relationships within a business network context。Journal of Marketing,58(4),1-15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Rao, Akshay R.、Qu, Lu、Ruekert, Robert W.(1999)。Signaling Unobservable Product Quality through a Brand Ally。Journal of Marketing Research,36(2),258-268。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy,78(2),311-329。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Gaeth, Gary J.、Levin, Irwin P.、Chakraborty, Gautam、Levin, Aron M.(1990)。Consumer Evaluation of Multi-Product Bundles: An Information Integration Analysis。Marketing Letters,2(1),47-57。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Barrick, Murray R.、Mount, Michael K.、Strauss, Judy P.(1993)。Conscientiousness and Performance of Sales Representatives: Test of the Mediating Effects of Goal Setting。Journal of Applied Psychology,78(5),715-722。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Kelly, K.(1991)。The Antitrust Analysis of Grocery Slotting Allowances: The Procompetitive Case。Journal of Public Policy & Marketing,10(1),187-198。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | James, D. O.、Lyman, M.、Foreman, S. K.(2006)。Does the Tail Wag the Dog? Brand Personality in Brand Alliance Evaluation。Journal of Product and Brand Management,15(2/3),173-183。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | 王又鵬、曾雍欽(200211)。網路品牌聯盟與寄賣品牌契合度對品牌聯盟態度與購買意願之研究。第三屆資訊管理研究暨實務研討會。 延伸查詢![new window](/gs32/images/newin.png) | 研究報告1. | Srivastava, Rajendra K.、Shocker, Allan D.(1991)。Brand equity: A perspective on its meaning and measurement。Marketing Science Institute。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | 王宇廷(1998)。品牌聯合促銷對核心品牌印象影響效果之研究--品牌延伸觀念的應用(碩士論文)。淡江大學。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 莊芳瑛(2001)。電子商務品牌聯盟對網路購物知覺風險的影響(碩士論文)。國立臺灣科技大學。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 袁愛亭(1999)。從產品互補性、品牌聲望一致性與訂價方式探討品牌聯盟之效果(碩士論文)。輔仁大學。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 林俊役(1998)。WWW使用者網路購物因素之研究(碩士論文)。國立政治大學。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 余國維(1997)。消費者特性與產品特性對網際網路購物意願之影響(碩士論文)。國立成功大學,臺南。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Barwise, Patrick、Higson, Christopher、Likierman, Andrew、Marsh, Paul(1989)。Accounting for Brands。London:London Business School and The Institute for Chartered Accountants in England and Wales。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Janal, D. S.(1995)。Online Marketing Handbook-How to Sell. Advertise, Publicize, and Promote Your Product and Services on Inernet and Commericial Online Systems。Van Nostrand。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Simon, Carol J.、Sullivan, Mary W.(1990)。The Measurement and Determinants of Brand Equity: A Financial Approach, Research Proposal。Cambridge, MA:MSI Workshop on Brand Equity。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Jöreskog, K. G.、Sörbom, D.(1996)。LISREL: A Guide to the Program and Applications。Chicago:Scientific Software International Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Osgood, Charles Egerton、Suci, George John、Tannenbaum, Percy H.(1957)。The Measurement of Meaning。Urbana, IL:University of Illinois Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Walker, Smith, J.(1991)。Brand Equity and The Analysis of Customer Transaction。Managing Brand。Cambridge, MA:Marketing Science Institute。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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