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題名:探討服務品質及消費者因素對自有品牌購買意願之影響:以臺灣南部大型量販店為例
書刊名:行銷評論
作者:黃明新 引用關係
作者(外文):Huang, Min-hsin
出版日期:2007
卷期:4:3
頁次:頁273-287
主題關鍵詞:自有品牌服務品質價格意識Store brandsService qualityPrice consciousness
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:6
  • 點閱點閱:31
零售商所開發的自有品牌,除了對商店本身的利潤貢獻外,並能強化零售連鎖體系的商品力,及培養忠實商店顧客群。本研究考慮商店服務品質及消費者行為因素,建立完整理論模型並提出六項假說,採用線性結構關係模式(LISREL),針對南部地區大型量販連鎖商店,進行實證分析。研究結果發現,商店服務品質的改善,可以提升消費者對該商店自有品牌商品的品質知覺,進而增加消費者對該商店自有品牌的購買意願;此外,消費者的價格意識亦是影響自有品牌購買意願的重要因素。
Store brands or private labels have become an important contributor to retail merchandise and help to build store loyalty. This study develops a theoretical model to examine the impacts of consumer level factors and retail service quality on purchasing intention of store brands. The current research utilizes a linear structure relationship (LISREL) model and conducts a consumer survey for five hypermarket chain stores in southern Taiwan to test our six hypotheses. Results indicate that retail service quality has impacts on consumers' quality perception and purchasing intention of store brands. Price consciousness is also found to have an effect on purchasing intention of store brands. Managerial implications of these results are discussed.
期刊論文
1.Bushman, B. J.(1993)。What's in a name? The moderating role of public self-consciousness on the relation between brand label and brand preference。Journal of Applied Psychology,78(5),857-861。  new window
2.Lichtenstein, D. R.、Ridgway, N. M.、Netemeyer, R. G.(1993)。Price Perception and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research,30(5),234-245。  new window
3.Lumpkin, J. R.、Hawes, J. M.、Darden, W. R.(1986)。Shopping patterns of the rural consumer: exploring the relationship between shopping orientations and outshopping。Journal of Business Research,14(1),63-81。  new window
4.林隆儀、曾彥嘉(20040900)。產品類別特徵與產品資訊對私有品牌產品知覺品質的影響。行銷評論,1(1),75-103。new window  延伸查詢new window
5.Burger, P. C.、Schott, B.(1972)。Can Private Brand Buyers Be Identified。Journal of Marketing Research,9(2),219-222。  new window
6.Dunne, D.、Narasimhan, C.(199905)。The New Appeal of Private Labels。Harvard Business Review,77(3),41-52。  new window
7.Hock, S. J.(1996)。How Should National Brands Think about Private Labels?。Sloan Management Review,37(2),89-102。  new window
8.Rothe, J. T.、Lament, L. M.(1973)。Purchase Behavior and Brand Choice Determinants。Journal of Retailing,49(3),19-33。  new window
9.Babakus, Emin、Tat, Peter、Cunningham, William(1998)。Coupon Redemption: A Motivational Perspective。Journal of Consumer Marketing,5(2),37-43。  new window
10.Grewal, Dhruv、Levy, Michael、Lehmann, Donald R.(2004)。Retail Branding and Consumer Loyalty: An Overview。Journal of Retailing,80(4),9-12。  new window
11.Gabor, Andre、Granger, C. W. J.(1979)。On the Price Consciousness of Consumers。Management Decision,17(8),551-568。  new window
12.Png, I. P. L.、Reitman, David(1995)。Why Are Some Products Branded and Others Not?。Journal of Law and Economics,38(1),207-24。  new window
13.Hoch, S. J.、Banerji, S.(1993)。When do private labels succeed?。Sloan Management Review,34(4),57-67。  new window
14.Batra, Rajeev、Sinha, Indrajit(2000)。Consumer-level factors moderating the success of private label brands。Journal of Retailing,76(2),175-191。  new window
15.Richardson, P. S.、Jain, A. K.、Dick, A.(1996)。Household Store Brand Proneness: A Framework。Journal of Retailing,72(2),159-185。  new window
16.Raju, J. S.、Sethuraman, R.、Dhar, S.(1995)。The Introduction and Performance of Store Brands。Marketing Science,41(6),957-978。  new window
17.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structrual Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
18.Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing,58(4),28-36。  new window
19.Homburg, Christian、Hoyer, Wayne D.、Fassnacht, Martin(2002)。Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes。Journal of Marketing,66(4),86-101。  new window
20.Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。  new window
21.Dabholkar, Pratibha A.、Thorpe, Dayle I.、Rentz, Joseph O.(1996)。A measure of service quality for retail stores: scale development and validation。Journal of the Academy of Marketing Science,24(1),3-16。  new window
22.Westbrook, Robert A.(1981)。Sources of Consumer Satisfaction with Retail Outlets。Journal of Retailing,57(3),68-85。  new window
23.Lichtenstein, Donald R.、Bloch, Peter H.、Black, William C.(1988)。Correlates of Price Acceptability。Journal of Consumer Research,15(2),243-252。  new window
24.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
研究報告
1.吳長生(2003)。產品類特性、消費者特性及商店特性對私有品牌知覺品質與購買意願影響之研究。  延伸查詢new window
圖書
1.Starzynski, G.(1993)。The Private Label Consumer: Is There One?。Northbrook, IL:A. C. Nielsen。  new window
2.Levy, Michael、Weitz, Barton A.(2004)。Retailing Management。The McGraw-Hill。  new window
3.Van de Ven, A.、Ferry, D.(1979)。Measuring and Assessing Qrganizations。New York:Wiley。  new window
4.Armstrong, G.、Kotler, P.(2005)。Marketing: An introduction。New Jersey:Prentice Hall。  new window
5.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
其他
1.陳彥淳(20060210)。量販店自有品牌商品雙向進擊,http://www.gmp.org.tw/newsdetail.asp7id-3944, 2014/02/10。  延伸查詢new window
 
 
 
 
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