本研究以羽球館消費者爲研究對象，主要目的爲瞭解高雄地區羽球館消費者之參與動機因素。本研究在高雄地區羽球館發出360份問卷，有效問卷295份，有效回收率爲81.944%。依研究需要所採用之分析方法包括：描述統計、因素分析、信度分析、t考驗與單因子變異數分析。結果如下：（一）不同性別之羽球館消費者在參與動機因素達顯著差異。（二）不同年齡之羽球館消費者在參與動機因素達顯著差異。（三）不同教育程度之羽球館消費者在參與動機因素無顯著差異。（四）不同婚姻狀況之羽球館消費者在參與動機因素達顯著差異。（五）不同收入之羽球館消費者在參與動機因素達顯著差異。

The purpose of this study was to understand the Consumer participant's motivation of badminton participants in Kaohsiung Area. The subject was badminton participants. Subjects for this study consisted of 295 consumers. The effective rate of questionnaire had reached 87.944%. The data was analyzed by descriptive statistics, factor analysis, reliability analysis, independent sample t-test, One-way ANOVA. The results of the study indicate that: 1. there have significance difference on different sex in participant's motivation. 2. there have significance difference on different age in participant's motivation. 3. there have no significance difference on different education level in participant's motivation. 4. there have significance difference on different income in participant's motivation.