:::

詳目顯示

回上一頁
題名:模糊多評準決策最適區位之研究--以遊客住宿選擇為例
書刊名:社會與區域發展學報
作者:樓邦儒賈立人郭金水 引用關係
作者(外文):Lou, Pang-juChia, Li-jenKuo, Jin-shoei
出版日期:2008
卷期:1:1
頁次:頁59-76
主題關鍵詞:國際觀光旅館模糊多評準決策語意變數層級分析法International tourism hotelFuzzy multiple criteria decision makingLinguistic variablesAnalytic hierarchy process
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:580
  • 點閱點閱:317
本文主要是在模糊環境中,建構遊客住宿選擇模式之層級結構。所應用之決策模式係結合多評準決策中的層級分析法與模糊理論的概念,求解評估問題。首先參考文獻整理出評估準則,再針對風景區國際觀光旅館之遊客進行問卷訪查,篩選出3項準則,進而建構出遊客於風景區選擇住宿條件的評估模式。本文分別利用層級分析法決定因子權重,並經由模糊多評準演算法中三角形模糊數與語意變數兩個主要的觀念,作爲評估準則之「重要性」評估之用。藉由層級整合得出各方案之綜合評價,求解最適住宿旅館的優先順序。經由模糊多評準決策法整合決策者之綜合評價,從而建構出一套決策模式。由排序值可知遊客選擇風景區之國際觀光旅館住宿之優勢依序爲「海濱」、「湖畔」、「山岳」。本文以風景國際觀光旅館做爲遊客選擇住宿的對象,所提出之評估模式進行實證應用,以提供遊客在風景區國際觀光旅館住宿選擇之決策,並提供旅館業投資之參考。
This research is mainly focused on the fuzzy environment to construct the hierarchy level of a tourist lodging choice model for the international tourism hotel. The fundamental concepts of this research include the fuzzy method, analytic hierarchy process, fuzzy set theory and multi-criteria decision-making method. This research firstly conducts the literature reviews to find out the appraisal criteria, and then the hierarchy level of tourist lodging choice model for the international tourism hotel. This paper applies AHP and fuzzy method to determine the weights of critical factors. The concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings of linguistic variables. Through the hierarchy integration, we obtain the final scores of alternatives. Then we rank the final scores for making decision. Combining fuzzy set theory and multi-criteria decision-making methods to conform the synthetic evaluation made by decision-makers, a set of decision model is deduced. By the results of sorting values, we know that the criteria of choosing an international tourism hotel at a scenic spot is in the following order: "the seashore", "the lakeside", and "the mountain". In this article, international tourism hotels are considered as the lodging choice for a tourist and the diagnosis application of the evaluation model we proposed here may provide a decision-making tool for a tourist in choosing international tourism hotel and infer to the hotel industry investment.
期刊論文
1.Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems,17(3),233-247。  new window
2.鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。new window  延伸查詢new window
會議論文
1.樓邦儒、李室呈(2007)。風景區國際觀光旅館選址模式之研究。臺北。  延伸查詢new window
學位論文
1.許玉燕(1999)。旅館業之服務行銷策略之研究 : 以我國國際觀光旅館業為例(碩士論文)。元智大學。  延伸查詢new window
2.巫立宇(1991)。臺灣國際觀光旅館業之關鍵成功因素分析(碩士論文)。國立政治大學。  延伸查詢new window
3.樓邦儒(2001)。臺灣觀光旅館時空變遷之研究(博士論文)。中國文化大學。new window  延伸查詢new window
4.陳耀竹(1994)。一個模糊多評準決策方法之構建及其應用(博士論文)。國立交通大學。new window  延伸查詢new window
5.張嘉孟(1997)。臺灣地區國際觀光旅館規模經濟與範疇經濟之實證研究。臺灣工業技術學院,臺北。  延伸查詢new window
圖書
1.李欽明(1998)。旅館客房管理實務。臺北:揚智文化。  延伸查詢new window
2.Saaty, T. L.(1998)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。New York:McGraw-Hill International Book Co.。  new window
3.Chen, S. J. J.、Hwang, C. L.(1992)。Fuzzy multiple attribute decision making: Methods and applications。Springer-Verlag。  new window
4.交通部觀光局(2001)。觀光年報。交通部觀光局。  延伸查詢new window
5.交通部統計處(2004)。國人旅遊狀況調査報告。  延伸查詢new window
6.楊允祚(1979)。觀光詞典。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE