經濟應該是人類文化活動的基礎，與人類文明的進展有著莫大的關聯；而美術館則在人類文明中肩負著傳承的使命。有趣的是，這兩者無不與人類文明息息相關，但是，在彼此發展的過程中卻全無交集，最大的原因無非是因為美術館對於商業與經濟的傳統排斥心態。然而，這個微妙的關係在這幾年間卻發生了巨大的轉變，美術館在2 1 世紀不得不師法經濟，尋找新的生命力。兩者突然從過去的平行線開始產生交集，交集的過程狀況連連，美術館難以擺脫過去的心結，對經濟既愛之又恨之。這個有趣的新關係帶動了美術館一系列的改變，也改變了美術館體系原有的社群系統。本研究的中心議題正是美術館向經濟靠攏過程中所產生的新典範「美術館／企業」，相對於過去「美術館／學院」的傳統典範。本研究之目的就是透過文獻分析與研究的途徑，針對新典範的緣起，以及其在全球所引發的影響所做的美術館趨勢分析。

Being part of the basis of human activities, economy is closely connected to the progress of human civilization. On the other hand, art museums carry by themselves the mission of inheriting human culture. Interestingly, they both are all closely related to human civilization, but they never interact with each other during their development process. Of which, the main reason is simply because the museum is by tradition against the commercial and economic operations. However, a subtle relationship between the art museum and economy has undergone a tremendous change in recent years. In the twenty-first century, the art museum was looking for new vitality by adopting economic principles. Suddenly the two parallel lines from the past began to intersec. However, art museum has a hard time getting rid of its prejudice against economy, a complex love mixed with hatred. This interesting new relationship led to a series of changes inside the museum and museum communities. The key issue of this study is to learn how the museum’s paradigm shifts from the traditional “art / academy’’ to a new “art/enterprise’’. By the research and analysis of different literatures, we find out the origin of the new paradigm, as well as its impact on art museums in the world.