臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：大學生衝動性購買行為前因後果的探索性研究
書刊名：華人前瞻研究
作者：蕭君華／張威龍／彭玲珍
作者(外文)：Hsiao, Chun-hua／Chang, Wei-lung／Pon, Ling-jen
出版日期：2009
卷期：5:2
頁次：頁41-60
主題關鍵詞：衝動性購買；衝動性購買傾向；尋求新奇；心情；後悔；Impulsive buying behavior；Impulsive buying tendency；Novelty seeking；Mood and regret
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:11
  • 點閱點閱:91
衝動性購買行為在美國及其他國家已是普遍且廣被承認的現象。由於電子商務和網路使用的增加，消費者也有更多的管道接觸新奇的商品，因此增加了衝動購買的機會。衝動購買一直都是消費者研究的焦點，但仍然無法適宜生了解其全貌。 本研究使用實驗室設計法來調查台灣年輕人衝動性購買行為的前困和後果。個人特質因素（衝動性購買傾向和尋求新奇）對街動性購買有正向的影響，但情境因素（時間和金錢限制）對衝動性購買的影響卻不顯著；衝動性購買後會立即產生正向心情。在後呆方面，研究結果顯示出因此負債的受測者其負面情緒和後悔的程度高於未負債的受測者。未來研究方向和管理涵義在本文也會有論述。
Impulsive buying behavior has become a popular and a widely recognized phenomenon in the Untied States and in other countries as well. Due to the fast growth of c-commerce and internet usage, consumers have easily access to novel goods, and thus increase the opportunities of impulsive buying. It has been a focal point of consumer research, yet it's full view is not fully understood. Experimental design was conducted to test the hypotheses about the antecedents and consequences of impulsive buying behavior among Taiwan's young people. Individual difference variables (impulsive buying tendency and novelty seeking) positively influenced impulsive buying behavior, however situational variables (time constrain and budget constrain) did not show significantly impact on impulsive buying behavior. Positive mood was induced following the buying behavior. As for the consequences of impulsive buying, results showed that negative moods and regret would be greater for subjects in debt than for those were not. Future research and managerial implications are addressed.
期刊論文
1.Abrahams, Ben.(19970327)。It’s All in the Mind。Marketing，31-33。  new window
2.Bello, D.、Etzel, J.(1985)。The Role of Novelty in the Pleasure Travel Experience。Journal of Travel Research，12(1)，20-26。  new window
3.Hirschman, Elizabeth C.、Stern, Barbara B.(2001)。Do Consumers' Genes Influence Their Behavior? Findings on Novelty Seeking and Compulsive Consumption。Advances in Consumer Research，28(1)，403-410。  new window
4.Farley, Frank、Farley. Sonja V.(1967)。Extroversion and Stimulus-Seeking Motivation。Journal of Consulting Psychology，31，215-246。  new window
5.Gerbing, David W.、Stephan A. Ahadi、Jim H. Patton.(198707)。Toward a Conceptualization of Impulsivity: components across the Behavioral and Self-Report Domains。Multivariate Behavioral Research，22 (July)，357-379.。  new window
6.Iyer, E.S.(1989)。Unplanned Purchasing: Knowledge of Shopping Environment and TimePressure。Journal of Retailing。  new window
7.Ngyen Thi Tuyet Mai.(200301)。Initial Findings about Impulsive Behavior of Vietnamese consumers During the Process of the Economic Transition。Economics and Development Review，30-33。  new window
8.Pechmann, Cornelia(2005)。Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion。Journal of Public Policy & Marketing，24(2)，202-221。  new window
9.Stiligoj, Eric(1996)。Helping the Little Guy to Merchandise。Periscope，20。  new window
10.Taute, Harry、McQuitty, Shaun.(2004)。Feeling Good! Doing Good! An Exploratory Look at the Impulsive Purchase of the Social Good。Journal of Marketing Theory & Practice，12(2)，16-27。  new window
11.Dholakia, U. M.、Gopinath, M.、Bagozzi, R. P.(2005)。The role of desires in sequential impulsive choices。Organizational Behavior and Human Decision Processes，98(2)，179-194。  new window
12.Weun, Seungoog、Jones, Michael A.、Beatty, Sharon E.(1998)。Development and Validation of the Impulse Buying Tendency Scale。Psychological Reports，82(3 suppl.)，1123-1133。  new window
13.Crompton, J. L.(1979)。Motivation for Pleasure Vacation。Annals of Tourism Research，6(4)，408-424。  new window
14.Luo, X.(2005)。Does Shopping with Others Influence Impulsive Purchasing?。Journal of Consumer Psychology，15(4)，288-294。  new window
15.Kacen, J. J.、Lee, J. A.(2002)。The influence of culture on consumer impulsive buyingbehavior。Journal of Consumer Psychology，12(2)，163-176。  new window
16.Beatty, S. E.、Ferrell, M. E.(1998)。Impulse buying: Modeling its precursors。Journal of Retailing，74(2)，169-191。  new window
17.Rook, Dennis W.、Fisher, Robert J.(1995)。Normative Influences on Impulsive Buying Behavior。Journal of Consumer Research，22(3)，305-313。  new window
18.Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research，20(2)，271-280。  new window
19.Ahire, Sanjay L.、Golhar, Damodar Y.、Waller, Matthew A.(1996)。Development and validation of TQM implementation constructs。Decision Sciences，27(1)，23-56。  new window
20.Bayley, G.、Nancarrow, C.(1998)。Impulse purchasing: A qualitative exploration of the phenomenon。Qualitative Market Research: An International Journal，1(2)，99-114。  new window
21.Dholakia, Utpal M.(2000)。Temptation and resistance: An integrated model of consumption impulse formation and enactment。Psychology & Marketing，17(11)，955-982。  new window
22.Baumeister, Roy F.(2002)。Yielding to temptation: Self-control failure, impulsive purchasing, and consumer behavior。Journal of Consumer Research，28(4)，670-676。  new window
23.Donthu, Naveen、Garcia, Adriana(1999)。The Internet Shopper。Journal of Advertising Research，39(3)，52-58。  new window
24.Hausman, A.(2000)。A multi-method investigation of consumer motivations in impulse buying behavior。Journal of Consumer Marketing，17(4/5)，403-419。  new window
25.Hirschman, Elizabeth C.(1980)。Innovativeness, Novelty Seeking, and Consumer Creativity。Journal of Consumer Research，7(3)，283-295。  new window
26.Abratt, R.、Goodey, Stephen Donald(1990)。Unplanned buying and in-store stimuli in supermarkets。Managerial and Decision Economics，11(2)，111-121。  new window
27.Belk, Russell W.(1975)。Situational Variables and Consumer Behavior。Journal of Consumer Research，2(3)，157-164。  new window
28.Bellenger, Danny N.、Korgaonkar, Pradeep K.(1980)。Profiling the recreational shopper。Journal of Retailing，56(3)，77-92。  new window
29.Cobb-Walgren, Cathy J.、Hoyer, Wayne D.(1986)。Planned versus impulse purchase behavior。Journal of Retailing，62(4)，384-409。  new window
30.Gardner, Meryl Paula、Rook, Dennis W.(1988)。Effects of Impulse Purchases on Consumers' Affective States。Advances in Consumer Research，15(1)，127-130。  new window
31.Piron, F.(1991)。Defining Impulse Purchasing。Advances in Consumer Research，18(1)，509-514。  new window
32.Puri, Radhika(1996)。Measuring and modifying consumer impulsiveness: a cost-benefit accessibility framework。Journal of Consumer Psychology，5(2)，87-113。  new window
33.Simonson, Itamar(1992)。The Influence of Anticipating Regret and Responsibility on Purchase Decisions。Journal of Consumer Research，19(1)，105-118。  new window
34.Stern, Hawkins(1962)。The Significance of Impulse Buying Today。Journal of Marketing，26(2)，59-62。  new window
35.Tsiros, Michael、Mittal, Vikas(2000)。Regret: A model of its antecedents and consequences in consumer decision making。Journal of Consumer Research，26(4)，401-417。  new window
36.Weinberg, Peter、Gottwald, Wolfgang(1982)。Impulsive consumer buying as a result of emotions。Journal of Business Research，10(1)，43-57。  new window
37.Westbrook, Robert A.、Black, William C.(1985)。A motivation-based shopper typology。Journal of Retailing，61(1)，78-103。  new window
38.Wood, Michael(1998)。Socio-economic Status, Delay of Gratification, and Impulse Buying。Journal of Economic Psychology，19(3)，295-320。  new window
39.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
40.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
41.Strack, Fritz、Deutsch, Roland(2004)。Reflective and Impulsive Determinants of Social Behavior。Personality & Social Psychology Review，8(3)，220-247。  new window
42.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
43.Lin, Chien-Huang、Lin, Hung-Ming(2005)。An exploration of Taiwanese adolescents' impulsive buying tendency。Adolescence，40(157)，215-223。  new window
44.林建煌、莊世杰、龔昶元、賴志松(20050300)。消費者行為中衝動性購買的前因與後果之模型探討。商管科技季刊，6(1)，47-68。new window  延伸查詢new window
45.Rook, Dennis W.(1987)。The Buying Impulse。Journal of Consumer Research，14(2)，189-199。  new window
46.Hausman, A.(2000)。A multi-method investigation of consumer motivations in impulse buying behavior。Journal of Consumer Marketing，17(3)，403-419。  new window
研究報告
1.張重昭(1998)。顧客購物衝動性與規範性評估對顧客衝動性行為之影響。  延伸查詢new window
學位論文
1.Jeon, Jung(1990)。An Empirical Investigation of the Relationship Between Affective States, In-store Browsing, and Impulsive Buying(博士論文)。  new window
圖書
1.Fiske. Donald W.、Maddi. Salvatore R.(1961)。Functions of Varied Experience。Homewood. IL：Dorsey Press。  new window
2.Hatcher, L.(1994)。A step-by-step approach to use the SAS system for factor analysis and structural equation modeling。SAS Institute。  new window
3.Mowen, John C.(1990)。Consumer behavior。New York, NY：Macmillan。  new window
4.Rogers, Everett M.(1962)。Diffusion of innovations。The Free Press。  new window
5.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1988)。Multivariate data analysis。Macmillan。  new window
圖書論文
1.Smith, Don.(1996)。The Joy of Candy。National Petroleum News. Supp。Lement。  new window
2.Rook, D. W.、Gardner, M. P.(1993)。In the Mood: Impulse Buyings Affective Antecedents'。Research in Consumer Behavior。Greenwich, CT：JAI Press。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：732（臺灣：710，外國：22） ／ 本年度總使用人次：2344557 ／ 訪客人次（自102年09月）：68147892
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上