Images, long being regarded as one major commodity, have become an effective medium of self-expressed social status and identification in the modern consumer society through its innate meanings and the signified totem/magic power. Combining ads and images, and through the integration of cultural and industrial aspects of ads context and contextual production, TV ads are now displaying its complex aspects of multiple layers, and the embedded huge amount of social impact. Although a great majority of previous literature have been devoted to the discussion of the relationship between symbols and advertising, the implication of a coded society, however, may offer us a new approach to the correlation between adverting and products. Since its 2009 official release, TV ads targeting at Kill Online game's two episodes: ”Bloody Lovers” and ”Sworn Enemies,” loaded with post-modernistic images of collage, KUSO, and implied ”sexuality,” have successfully translated its gaming features and the myth of ”baby face with huge tits” into a barrage of public opinions and attentions! Aside from providing imagination and arguments on entertainment and ethics aspect, this study intends, through analyzing the textual signifier and signified, to decipher the coded implications of denotation, connotation, and mythology that lie behind the much-contended TV ads. The following semiological implications of Kill Online are concluded through the cross combination of both the vertical and horizontal axes: A. Creating a maximum of controversial issues and ads effect by emphasizing on the two post-modernism tenets of diversification and de-centralization; B. Generating a post-modernistic imaginary representation of the simulation effect created by computer game and ads; C. Providing teens with a strong identification with the subculture and a retrospective thinking for the mainstream culture of the society at large; D. Successfully manipulating (or does it?) of puns: female self-awareness vs. over-materialization of women; E. Offering fluidity of visual symbols and an open space for the audience to make differential interpretations.