| 期刊論文1. | Green, P. E.、Rao, V. R.(1971)。Conjoint Measurement for Quantifying Judgmental Data。Journal of Marketing Research,8(3),355-364。 | 2. | Green, Paul E.、Srinivasan, V.(1990)。Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice。Journal of Marketing,54(4),3-19。 | 3. | Wittink, D. R.、Cattin, P.(1989)。Commercial Use of Conjoint Analysis: An Update。Journal of Marketing,53(3),91-96。 | 4. | Green, P. E.、Srinivasan, V.(1978)。Conjoint analysis in consumer research: Issues and outlook。Journal of Consumer Research,5(2),103-123。 | 5. | Breidert, Christoph、Hahsler, Michael、Reutterer, T.(2006)。A Review of Methods for Measuring Willingness-to-pay。Innovative Marketing,2(4),8-32。 | 6. | 黃璋如。消費者對蔬菜安全偏好之聯合分析。農業經濟半年刊,66,21-47。 延伸查詢 | 7. | 羅淑娟、蔡佳璋。應用層級貝式法於線上消費行為管制之探索研究。商管科技季刊,6,237-251。 延伸查詢 | 8. | Alriksson, Stina、Öberg, Tomas。Conjoint Analysis for Environmental Evaluation - A Review of Methods and Applications。Environment Science Research & Pollution,15(3),244-257。 | 9. | Belcher, Ken W.、Germann, Andrea E.、Schmutz, Josef K.。Beef with Environmental and Quality Attributes: Preferences of Environmental Group and General Population Consumers in Saskatchewan, Canada。Agriculture and Human Values,24(3),333-342。 | 10. | Bishai, D.、Sindelar, J.、Ricketts, E. P.、Huettner, S.、Cornelius, L.、Lloyd, J. J.、Havens, J. R.、Latkin, C. A.、Strathdee, S. A.。Willingness to Pay for Drug Rehabilitation: Implications for Cost Recovery。Journal of Health Economics,27(4),959-972。 | 11. | Bradlow, Eric T.。Current Issues and a 'Wish List' for Conjoint Analysis。Applied Stochastic Models in Business and Industry,21(4/ 5),319-323。 | 12. | Cattin, Philippe、Punj, Girish。Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis。Marketing Science,3(1),73-82。 | 13. | Earnhart, Dietrich。Using Contingent-pricing Analysis to Value Open Space and Its Duration at Residential Locations。Land Economics,82(1),17-35。 | 14. | Green, Paul E.、DeSarbo, Wayne S.。Additive Decomposition of Perceptions Data Via Conjoint Analysis。The Journal of Consumer Research,5(1),58-65。 | 15. | Green, Paul E.、Krieger, Abba M.。An Application of a Product Positioning Model to Pharmaceutical Products。Marketing Science,11(2),117-132。 | 16. | Horst, H. S.、Huirne, R. B. M.、Dijkhuizen, A. A.。Eliciting the Relative Importance of Risk Factors Concerning Contagious Animal Diseases Using Conjoint Analysis: A Preliminary Survey Report。Preventive Veterinary Medicine,27(3/ 4),183-195。 | 17. | Lenk, Peter J.、DeSarbo, Wayne S.、Green, Paul E.、Young, Martin R.(1996)。Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs。Marketing Science,15(2),173-191。 | 18. | Lieberman, Michael。Using Conjoint Analysis to Shape the Message。Admap,38(10),27-29。 | 19. | Louviere, Jordan J.、Hensher, David A.。Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event。The Journal of Consumer Research,10(3),348-361。 | 20. | Louviere, Jordan J.、Islam, Towhidul。A Comparison of Importance Weights and Willingness-to-pay Measures Derived from Choice-based Conjoint, Constant Sum Scales and Best-worst Scaling。Journal of Business Research,61(9),903-911。 | 21. | McFadden, Daniel。The Choice Theory Approach to Market Research。Marketing Science,5(4),275-297。 | 22. | Rambonilaza, Mbolatiana、Dachary-Bernard, Jeanne。Land-use Planning and Public Preferences: What Can We Learn from Choice Experiment Method?。Landscape and Urban Planning,83(4),318-326。 | 23. | Zinkham, F. Christian、Holmes, Thomas P.、Mercer, D. Evan。Conjoint Analysis: A Preference-based Approach for the Accounting of Multiple Benefits in Southern Forest Management。Southern Journal of Applied Foresting,21(4),180-186。 | 會議論文1. | Huang-Tzeng, C.-J.。Evaluation on the Contribution of Organic Farming to Food Safety and Environment。 | 2. | Huber, J. C.、Wittink, D. R.、Fiedler, J. A.、Richard, L. M.。An Empirical Comparison of ACA and Full Profile Judgements。Sequim, WA。 | 3. | Johnson, R. M.。Understanding HB: An Intuitive Approach。Sequim, WA。 | 研究報告1. | Hartmann, A.、Sattler, H.。Commercial Use of Conjoint Analysis in Germany, Austria, and Switzerland。Hamburg, Germany。 | 2. | Johnson, Richard M.。History of ACA。Sequim, WA。 | 3. | Johnson, R.、Orme, B.。Getting the Most from CBC。Sequim, WA。 | 4. | Orme, Bryan。Sample Size Issues for Conjoint Analysis Studies。Sequim, WA。 | 5. | Orme, Bryan。Hierarchical Bayes: Why All the Attention?。Sequim, WA。 | 6. | Sawtooth Software Inc.。The CBC/HB System for Hierarchical Bayes Estimation。Sequim, WA。 | 7. | Sawtooth Software Inc.。CBC/HB Software for Hierarchical Bayes Estimation for CBC Data V4。Sequim, WA。 | 8. | Sawtooth Software Inc.。The CBC System for Choice-based Conjoint Analysis。Sequim, WA。 | 學位論文1. | 李昊(2003)。臺灣海岸管理制度之檢討與方案之評估:聯合分析方法之應用(碩士論文)。國立臺北大學。 延伸查詢 | 2. | 張可欣。業者與消費者對民宿網站功能偏好之研究。 延伸查詢 | 圖書1. | McFadden, D.。Measuring Willingness-to-pay for Transportation Improvements。Theoretical Foundations of Travel Choice Modeling。Amsterdam, The Netherlands。 | 2. | Orme, Bryan K.。Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research。Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research。Madison, WI。 | |