| Other1. | Shapiro, C.(1982)。Consumer Information, Product Quality, and Seller Reputation。 | 期刊論文1. | Grewal, D.、Munger, J. L.、Iyer, G. R.、Levy, M.(2003)。The Influence of Internet-retailing Factors on Price Expectations。Psychology & Marketing,20(6),477-493。 | 2. | 顧萱萱、郭建志、彭員芝(20060700)。消費者對零售商最低價格保證政策效果之評估:保證條款特徵考量。管理評論,25(3),1-15。 延伸查詢 | 3. | Hviid, M.、Shaffer, G.(1999)。Hassle Costs: The Achilles'。Journal of Economics and Management Strategy,8(4),489-521。 | 4. | Kukar-Kinney, M.、Walters, R. G.(2003)。Consumer Perceptions of Refund Depth and Competitive Scope in Price-Matching Guarantees: Effects on Store Patronage。Journal of Retailing,79(3),153-160。 | 5. | Kukar-Kinney, M.、Grewal, D.(2006)。Consumer Willingness to Claim a Price-matching Refund: A Look into the Process。Journal of Business Research,59(1),11-18。 | 6. | Jain, S.、Srivastava, J.(2000)。An Experimental and Theoretical Analysis of Price-Matching Refund Policies。Journal of Marketing Research,37(3),351-362。 | 7. | Mobley, M. F.、Bearden, W. O.、Teel, J. E.(1988)。An Investigation of Individual Responses to Tensile Price Claims。Journal of Consumer Research,15(2),273-279。 | 8. | Png, I. P. L.、Hirshleifer, D.(1987)。Price Discrimination through Offers to Match Price。Journal of Business,60(3),365-383。 | 9. | Srivastava, J.、Lurie, N.(2004)。Price-Matching Guarantees as Signals of Low Store Prices: Survey and Experimental Evidence。Journal of Retailing,80(2),117-128。 | 10. | Srivastava, J.、Lurie, N.(2001)。A Consumer Perspective on Price-matching Refund Policies: Effect on Price Perceptions and Search Behavior。Journal of Consumer Research,28(2),296-307。 | 11. | Shapiro, Carl(1983)。Premiums for High Quality Products as Returns to Reputations。Quarterly Journal of Economics,98(4),659-679。 | 12. | Lichtenstein, Donald R.、Netemeyer, Richard G.、Burton, Scot(1990)。Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-transaction Utility Theory Perspective。Journal of Marketing,54(3),54-67。 | 13. | 王又鵬、吳佳純(20010400)。購物網站之隱私權政策、聲譽與信任對消費者購物意圖影響之研究。交大管理學報,21(1),161-179。 延伸查詢 | 14. | Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research,20(1),111-123。 | 15. | Liefeld, J.、Heslop, L. A.(198503)。Reference Prices and Deception in Newspaper Advertising。Journal of Consumer Research,11(4),868-876。 | 16. | Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。 | 17. | Rao, A. R.、Monroe, K. B.(1989)。The effect of price, brand name, and store name on buyer's perception of product quality: an integrative review。Journal of Marketing Research,26(3),351-357。 | 18. | Stigler, George Joseph(1961)。The Economics of Information。Journal of Political Economy,69(3),213-225。 | 19. | Goldberg, Marvin E.、Hartwick, Jon(1990)。The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness。Journal of Consumer Research,17(2),172-179。 | 20. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。 | 21. | Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。 | 22. | Gupta, Sunil、Cooper, Lee G.(1992)。The Discounting of Discounts and Promotion Thresholds。Journal of Consumer Research,19(3),401-411。 | 23. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 | 24. | Alford, Bruce L.、Biswas, Abhijit(2002)。The Effects of Discount Level, Price Consciousness, and Sale Proneness on Consumers' Price Perception and Behavior Intention。Journal of Business Research,55(9),775-783。 | 25. | Lichtenstein, Donald R.、Ridgway, Nancy M.、Netemeyer, Richard G.(1993)。Price Perceptions and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research,30(2),234-245。 | 26. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the Nature of Trust in Buyer-Seller Relationship。Journal of Marketing,61(2),35-51。 | 27. | Koufaris, Marios、Hampton-Sosa, William(2004)。The Development of Initial Trust In An Online Company By New Customers。Information and Management,41(3),377-397。 | 圖書1. | Etzel, M. J.、Walker, Bruce J.、Stanton, William J.(2001)。Marketing Management。McGraw-Hill。 | 2. | Spence, A. Michael(1974)。Market Signaling: Informational Transfer in Hiring and Related Screening Process。Cambridge, MA:Harvard University Press。 | 3. | Jaccard, J.、Turrisi, R.、Wan, C. K.(1990)。Interaction Effects in Multiple Regression。Newbury Park, California。 | 其他1. | Baen, J. S.(2000)。The Effects of Technology on Retail Sales, Commercial Property Values and Percentage Rents。 | 2. | Biswas, Abhijit ; Pullig, Chris ; Yagci, Mehmet I. ; Dean, Dwane, H.(2002)。Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image。 | 3. | Blair, Edward A. & Landon, E. Laird, Jr.(1981)。The Effects of Reference Prices in Retail Advertising。 | 4. | Cai, S. ; Jun, M.(2003)。Internet Users' Perceptions of Online Service Quality: A Comparison of Online Buyers and Information Searchers。 | 5. | Collie, T. ; Bradley, G. ; Sparks, B. A.(2002)。Fair Process Revisited: Differential Effects of Interaction and Procedure Justice in the Presence of Social Comparison Information。 | 6. | Compeau, Larry D. & Compa, Grewal Dhruv(1998)。Relative Price Advertising: An Integrative Review。 | 7. | Davidson, D. K.(1990)。On Corporate Reputation: a Reply to Dobson。 | 8. | Dutta S.。Post-purchase Implications of Low Price Guarantees and Consequences of Low Price Defaults。 | 9. | Dutta, S. ; Biswas, Abhijit(2005)。Effects of Low Price Guarantees on Consumer Post-purchase Search Intention: The Moderating Roles of Value Consciousness and Penalty Level。 | 10. | Estelami, H. ; Grewal, D.(2003)。The Effect of Retailer Reputation, Market Price Dispersion and Retailer Response on Post-purchase Consumer Reactions to Price-matching Guarantees。 | 11. | Fry, Joseph N.&McDougall, Gordon H.(1974)。Consumer Appraisal of Retail Price Advertisement。 | 12. | Howard, S.(1998)。Corporate Image Management。 | 13. | Kukar-Kinney, M.(2006)。The role of Price-matching Characteristics in Influencing Store Loyalty。 | 14. | Levary, R. & Mathieu, R. G.(2000)。Hybrid Retail: Integrating E-commerce and Physical Stores。 | 15. | Miller, N. G.(2000)。Retail Leasing in the Web Enable Word。 | 16. | Peterson, Robert A. ; Balasubramania, Sridhar ; Bronnenberg, Bart J.(1997)。Exploring the Implications of the internet for Consumer Marketing。 | 17. | Sivakumar, K. & Weigand, Robert E.(1996)。Price Match Guarantees: Rationale, Implementation and Consumer Response。 | 18. | Sivakumar, K. & Weigand, Robert E.(1997)。Model of Retail Price Match Guarantees。 | 19. | Srivastava, J.(1999)。Price-matching Refund Policies as Signals of Store Price Image。 | 20. | Streeter, W. W.(2004)。For Dumb Service, Press 1。 | 21. | Urbany, Joel E. & Dickson, Peter R.(1990)。Consumer Knowledge of Normal Prices: An Exploratory Study and Framework。 | 圖書論文1. | Jonsson, F. Y.(1998)。Modeling interaction and nonlinear effects: A step-by-step LISREL example。Interaction and nonlinear effects in structural equation modeling。Mahwah, NJ:Lawrence Erlbaum Associates。 | |
| |