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題名:探討以網路社群為基礎創新觀念之形成歷程與建立
書刊名:中小企業發展季刊
作者:朱國明
作者(外文):Chu, Kuo-ming
出版日期:2009
卷期:13
頁次:頁1-27
主題關鍵詞:社群基礎創新新產品開發封閉式創新開放式創新使用者創新Community-based innovationNew product developmentClosed innovationOpen innovationUser innovation
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:23
「創新」似乎已經成為企業創造無形資產與提升競爭力的最關鍵因素。然而,早 期企業所採用的封閉式創新不但成本高,且投資報酬風險更是難以掌握;近年來企業 開始轉向結合內部與外部資源的開放式創新方式。而根據Johann et al.(2006)與Raban & Rafaeli (2007)等學者指出網路社群是產品創新來源的重要管道,除了可以低成本蒐 集這些具有知識使用者的偏好與創意之外,亦可以進一步了解他們對於新產品的接受 度,但在學術與實務界一直缺乏針對這個議題做有系統的研究。因此,本研究整合 Füller et al. (2007)與Mäkipää et al. (2005)所提出之「社群基礎創新(CBI)」觀念,將此 觀念導入公司的新產品開發過程中,以彌補過去文獻對於使用者創新與商品化的連結 上的問題,並透過國內外知名企業已經實施CBI 成功的企業的經驗彙整,期望可以整 理出一個CBI 形成歷程的成功典範。此外,透過本研究所建立之社群基礎創新之完整 觀念,可以提供給學術界與實務界在提昇公司創新能力與績效上的重要參考依據。
Innovation seems to have become the most key factor that helps firms create the intangible assets and improve the competitiveness. However, closed innovation which early firms used to adopt was costly, and difficult to estimate its investment risk. Firms have turned to the open innovation to combine the inside resources with outside ones in recent years. Johann et al. (2006) and Raban & Rafaeli (2007) pointed out that the online community is the important channel of the source for product innovation. It may not only collect the preference and innovation of the users, but also further understand their acceptance toward new products. However, a systematic research either in academic or practice field in this regard has been unavailable. Accordingly, this research combines the idea of Community-Based Innovation (CBI) proposed by Füller et al. (2007) with that developed by Mäkipää et al. (2005), and introduces the concept into the process of new product development of the firm. Hopefully, this research can help reinforce the literatures regarding the linkage between user innovation and commercialization. In addition, this research is expected to work out a successful model regarding the formation process of CBI, by way of consolidating the experiences of the enterprises at home and abroad which have successfully implemented CBI. They seem to be a promising source of innovation capabilities for new product development. Moreover, a complete concept of Community- Based Innovation, which is developed by this research, can also be an important reference for both academic and practice fields in terms of upgrading the enterprises’ innovation abilities and performance.
期刊論文
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12.Franke, Nikolaus、Shah, Sonali(2003)。How communities support innovative activities: An exploration of assistance and sharing among end-users。Research Policy,32(1),157-178。  new window
13.Prahalad, C. K.、Ramaswamy, Veiikat(2000)。Co-opting customer competence。Harvard Business Review,78(1),79-87。  new window
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16.Katila, Riitta A.、Ahuja, Gautam(2002)。Something old, something new: a longitudinal study of search behavior and new product introduction。The Academy of Management Journal,45(6),1183-1194。  new window
17.Piller, F. T.、Walcher, D.(2006)。Toolkits for Idea Competitions: A Novel Method to Integrate Users in New Product Development。R&D Management,36(3),307-318。  new window
18.Chakravorti, B.(2004)。The New Rules for Bringing Innovations to Market。Harvard Business Review,59-67。  new window
19.Ariss, S. S.、Zhang, Q.(2002)。The Impact of Flexible Process Capability on the Product-Process Matrix: On Empirical Examination。International Journal of Production Economics,76,135-145。  new window
20.Chesbrough, H.(2003)。Open Innovation: How Companies Actually Do It。Harvard Business Review,81(7),12-14。  new window
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23.Raban, D. R.、Rafaeli, S.(2007)。Investigating Ownership and the Willingness to Share Information Online。Computers in Human Behavior,23,2367-2382。  new window
24.Docherty, Michael(2006)。Primer on Open Innovation: Principles and Practice。Vision Magazine,30(2),13-17。  new window
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26.McWilliam, G.(2000)。Building Strong Brands through Online Communities。Sloan Management Review,41(13),43-54。  new window
27.Ozer, Muhammer(1999)。A Survey of New Product Evaluation Models。Journal of Product Innovation Management,16(2),77-94。  new window
28.Füller, J.、Hienerth, C.(2004)。Engaging the Creative Consumer。European Business Forum,19,54-57。  new window
29.Füller, J.、Bartl, M.、Ernst, H.、Mühlbacher, H.(2006)。Community Based Innovation: How to Integrate Members of Virtual Communities into New Product Development。Electronic Commerce Research,6,57-73。  new window
30.Tietz, R.、Morrison, P. D.、Luthje, C.、Herstatt C.(2005)。The Process of User-Innovation: A Case Study pm User Innovation in a Consumer Goods Setting。International Journal of Product Development,2(4),321-338。  new window
31.von Zedtwitz, M.、Gassmann, O.(2002)。Managing Customer Oriented Research。International Journal of Technology Management,24,165-193。  new window
32.Funk, J. L.(2003)。Standards, Dominant Designs and Preferential Acquisition of Complementary Assets through Slight Information Advantages。Research Policy,32(8),1325-1341。  new window
33.Hienerth, C.(2006)。The Commercialization of User Innovations: The Development of the Rodeo Kayak Industry。R&D Management,36(3),273-294。  new window
34.Johann, F.、Michael B.、Holger E.、Hans, M.(2006)。Community Based Innovation: How to Integrate Members of Virtual Communities into New Product Development。Electronic Commerce Research,6(1),57-73。  new window
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會議論文
1.Zhang, W.、Storck, J.(2001)。Peripheral Members in Online Communities。Boston, MA。  new window
2.Mäkipää, M.、Ruohonen, M.、Riihimaa, J.、Pentikäinen, R.(2005)。Converging Mass Customization and Mass Production--Case Left Foot Company。Hong Kong。18-21。  new window
研究報告
1.Viskari, Sari、Salmi, Pekka、Torkkeli, Marko(2007)。Implementation of Open Innovation Paradigm: Cases: Cisco Systems, DuPont, IBM, Intel, Lucent, P&G, Philips and Sun Microsystems。  new window
2.von Hippel, E.(2002)。Horizontal Innovation Networks--by and for Users。  new window
學位論文
1.Fisher-Buttinger, C.(2002)。New Media Branding with Online Communities。  new window
圖書
1.Chesbrough, H. W.(2006)。Open business models: How to thrive in the new innovation landscape。Harvard Business School Press。  new window
2.Wenger, E.(1998)。Communities at practice: Learning, meaning, and identity。England:Cambridge University Press。  new window
3.普哈拉、凡卡•雷瑪斯瓦米、顧淑馨(2004)。消費者王朝--與顧客共創價値。台北:天下文化。  延伸查詢new window
4.Csikszentmihalyi, Mihaly(1997)。Finding flow: The psychology of engagement with everyday life。Basic Books。  new window
5.Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。  new window
6.Von Hippel, Eric(1988)。The Sources of Innovation。Oxford University Press。  new window
7.Urban, G.(2005)。Don't Just Relate--Advocate: A Blueprint for Profit in the Era of Customer Power。Upper Saddle River。  new window
8.Wellman, H. M.(2002)。Understanding the Psychological World: Developing a Theory of Mind。Blackwell Handbook of Childhood Cognitive Development。Malden, MA。  new window
9.Zhu J. H.、He, Z.(2003)。Information Accessibility, User Sophistication, and Source Credibility: The Impact of the Internet on Value Orientations。Intercultural Communication: A Global Reader。USA。  new window
10.Drucker, P.(1999)。Innovate or Die. Drucker on Financial Services。The Economist。  new window
其他
1.李鍾熙(2007)。開放式創新帶來雙贏。  延伸查詢new window
2.劉常勇(2003)。創新的新趨勢--精簡研發,http://cm.nsysu.edu.tw/~cyliu。  延伸查詢new window
3.Por, G.(1997)。Facilitation: The ColL FAQ on Roles and Responsibilities,http://www.co-i-l.com/coil/knowledge-garden/vcfaq/facfaq1.shtml。  new window
4.Scheiman, D.(2006)。The Case for Community-Based Innovation,http://www.cisco.com/go/etl-quarterly。  new window
圖書論文
1.Butler, B.、Sproull, L.、Kiesler, S.、Kraut, R.(2002)。Community Effort in Online Groups: Who Does the Work and Why?。Leadership at a Distance。  new window
2.Baym, N. K.(1998)。The emergence of on-line community。Cybersociety 2.0: Revisiting computer-mediated communication and community。Thousand Oaks, CA:Sage。  new window
 
 
 
 
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