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C.(1943)。The diffusion of hybrid seed corn in two lowa communities。Rural Sociology,8,15-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Robertson, T. S.、Zielinski, J.、Ward, S.(1985)。Consumer Behavior219。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Strutto, H. D.、Lumpkin, J. R.、Vitel, S. J.(1994)。An applied investigation of Rogers and Shoemaker's perceived innovation attribute typology when marketing to elderly consumers。Journal of Applied Business Research,10(1),118-131。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Subin, Im、Bayus, B. L.、Maso, C. H.(2003)。An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior。Journal of Academy of Marketing Science,31(1),61-73。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Taylo, S.、Tod, P.(1995)。Decomposition and cross effects in the theory of planned behavior: a study of consumer adoption intentions。International Journal of Research in Marketing,12(2),137-155。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Veryze, R. W.(1998)。discontinuous innovation and the new product development process。The Journal of Product Innovation Management,15(4),304-321。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Guiltina, J. P.(1999)。Launch strategy, launch tactics, and demand outcomes。Journal of Product Innovation Management,16(6),509-529。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Feaster, J. Gerald(1968)。Measurement and Determinants of Innovativeness among Primitive Agriculturists。Rural Sociology,33(3),339-348。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Keaveney, S. M.、Parthasarathy, M.(2001)。Customer switching behavior in online services: an exploratory study of the role of selected attitudinal, behavioral, and demographic factors。Journal of the Academy of Marketing Science,29(4),374-390。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | 黃嘉勝(1994)。創新觀念接受度量表在教學科技研究上的運用。教學科技與媒體,15,31-36。 延伸查詢![new window](/gs32/images/newin.png) | 27. | Holak, Susan L.(1988)。Determinants of innovative durables adoption an empirical study with implications for early product screening。Journal of Product Innovation Management,5(1),59-73。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Liao, S.-Y.、Shao, Y.-P.、Wang, H.-Q.、Chen, A.(1999)。The adoption of virtual banking: An empirical study。International Journal of Information Management,19(1),63-74。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Kimberly, John R.、Evanisko, Michael J.(1981)。Organizational Innovation: The Influence of Individual, Organizational, and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations。Academy of Management Journal,24(4),689-713。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Hurt, H. Thomas、Joseph, Katherine、Cook, Chester D.(1977)。Scales for the Measurement of Innovativeness。Human Communication Research,4(1),58-65。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Robertson, Thomas S.(1967)。The Process of Innovation and the Diffusion of Innovation。Journal of Marketing,31(1),14-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Lemken,B.(1999)。Ebook: The missing link between paper and screen。Conference of Human Factors in Computing System。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | (2008)。電子紙產業,亞東證券報告。 延伸查詢![new window](/gs32/images/newin.png) | 學位論文1. | 林俊宏(2002)。消費者特性、新產品屬性及環境變數對創新購買意願之影響(碩士論文)。國立成功大學,台南。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 王永裕(2003)。影響消費者採用WLAN行為意向之因素研究(碩士論文)。國立台灣科技大學,台北。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 林宜洵(2004)。消費者採用電腦無線上網之行為研究(碩士論文)。國立台北大學,台北。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 詹秀惠(2005)。影響消費者採用電子錢包因素之研究(碩士論文)。國立臺北大學,台北。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 吳雅琪(2006)。影響創新產品採用因素之研究--以隨身碟為例(碩士論文)。朝陽科技大學。 延伸查詢![new window](/gs32/images/newin.png) | 6. | 王東澤(2006)。電子書市場與消費傾向之探討(碩士論文)。成功大學。 延伸查詢![new window](/gs32/images/newin.png) | 7. | 張郁萍(2006)。影響消費者使用電子書閱讀器之採納意願研究(碩士論文)。中央大學。 延伸查詢![new window](/gs32/images/newin.png) | 8. | 李佳凌(2004)。消費者特性、消費者創新性與新產品採用關係之實證研究(碩士論文)。國立臺北大學。 延伸查詢![new window](/gs32/images/newin.png) | 9. | 王炤皓(2002)。消費者特徵、購買動機、訊息來源與 產品功能對消費者購買行為影響之研究--以手機為例(碩士論文)。中國文化大學。 延伸查詢![new window](/gs32/images/newin.png) | 10. | 徐美瑜(2006)。影響消費者創新產品採用之因素研究--以iPod音樂隨身聽為例(碩士論文)。朝陽科技大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Rogers, E. M.、Shoemaker, F. F.(1971)。Communication of Innovation: A Cross-cultural Approach。New York, NY:Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Rogers, E.M.(1995)。The Diffusion of Innovation。New York:Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Furht, B.(2000)。Handbook of Internet and Multimedia: System and application。F.L.:CRC Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Magnik, J.(2001)。Digital book production and supply chain management。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Robertson, T. S.(1971)。Innovative Behavior and Communication。New York:Holt, Rinehart and Winston INC。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Wortzel, R.(1979)。Multivariate Analysis。New Jersey:Prentice-Hall Inc。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | 俞洪亮、蔡義清、莊懿妃(2007)。商管研究資料分析:SPSS 的應用。台北市:華泰文化。 延伸查詢![new window](/gs32/images/newin.png) | 8. | Bultmann, Rudolf(1951)。Theology of the New Testament。New York:Charles Scribner Sons。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | 經濟部(2003)。數位內容產業白皮書。臺北:經濟部工業局。 延伸查詢![new window](/gs32/images/newin.png) | 10. | Levitt, Theodore(1986)。Relationship management: the marketing imagination。New York:Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Reber, S.(1995)。Dictionary of Psychology。New York:Penguin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | 吳明隆、涂金堂(2005)。SPSS與統計應用分析實務。五南圖書出版股份有限公司。 延伸查詢![new window](/gs32/images/newin.png) | 14. | Rogers, Everett M.(1962)。Diffusion of Innovation。New York, NY:Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | 那福忠(2001)。國王變上帝:電子書的新出路。 延伸查詢![new window](/gs32/images/newin.png) | 2. | (2008)。Amazon勢必帶動電子書商業新模式,工研院IEK電子組。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 資策會(2005)。數位學習產業發展現況與趨勢,http://mic.iii.org.tw/intelligence/reports/dblist1.asp?f=4&menu=422&func。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 經濟部(2005)。台灣數位內容產業白皮書,http://www.nmipo.org.tw/2005/index.htm。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 拓樸產業研究所(2007)。十大消費性熱門產品,http://www.nipissingu.ca/topology/。 延伸查詢![new window](/gs32/images/newin.png) | 6. | 宜銳科技。STAReBOOK,http://www.starebook.com.tw/。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | 蔡郁薇(2009)。2009電子書閱讀器消費者調查--應用現況、偏好及未來需求,http://www.find.org.tw/find/home.aspx?page=many&id=247, 。 延伸查詢![new window](/gs32/images/newin.png) | 8. | Henke,H.(2004)。Survey on electronic book features,http://www.openebook.org。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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