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題名:金融服務業贊助棒球運動之研究--以玉山金控為例
書刊名:體育學報
作者:黃煜 引用關係
作者(外文):Huang, yu
出版日期:2010
卷期:43:1
頁次:頁37-51
主題關鍵詞:運動贊助金融服務業運動贊助管理Sports sponsorshipFinancial service industrySports sponsorship management
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:6
  • 點閱點閱:51
期刊論文
1.Davies, F.、Tsiants, G.(2008)。Selection of Leveraging strategies by National Olympic Sponsors: A proposed Model。International Journal of Sports Marketing and Sponsorship,9(4),271-289。  new window
2.Cousens, L.、Babiak, K.、Bradish, C. L.(2006)。Beyond sponsorship: Re-framing corporate-sport relationships。Sport Management Review,9(1),1-23。  new window
3.Irwin, R. L.、Asimakopolus, M. K.(1992)。An Approach to the evaluation and selection of sport sponsorship proposals。Sport Marketing Quarterly,1(2),43-51。  new window
4.黃煜(2006)。美國銀行業運動贊助之分析。大專體育雙月刊,87,144-151。new window  延伸查詢new window
5.IEG(2001)。Newest property/casualty ties reflect expanded product offerings。IEG Sponsorship Report,20(1),1-4。  new window
6.IEG(2006)。Wells Fargo looks to share sponsorship wealth among units。IEG Sponsorship Report,25(5),1-6。  new window
7.IEG(2007)。Decision-maker survey: Sponsors report activation budgets have never been higher。IEG Sponsorship Report,26(5),1-5。  new window
8.IEG(2008)。Sellers’ cheat sheet: Hot buttons and industry insights for 10 active categories。IEG Sponsorship Report,27(4),1-5。  new window
9.IEG(2008)。Decision-maker survey shows confidence in sponsorship remains high。IEG Sponsorship Report,27(5),1-5。  new window
10.IEG(2008)。Value-based sponsorship: HSBC’s new global model。IEG Sponsorship Report,27(8),1-4。  new window
11.IEG(2008)。Through good times and bad, Insurers keep on sponsoring。IEG Sponsorship Report,27(17),1-5。  new window
12.Lefton, T.(2005)。Visa expands NFL playbook with new marketing efforts。Sports Business Journal,8(19),1-26。  new window
13.Liberman, N.(2004)。Banking of sports。Sports Business Journal,7(29),19-23。  new window
14.McKelvey, S., McDonald, M.,、Cramer, R.(2005)。Master Card and Major League Baseball: Metrics for evaluating a most “Memorable” promotion。Sport Marketing Quarterly,14(4),253-261。  new window
會議論文
1.黃煜、邱于軒(2008)。金控公司贊助運動管理活動之研究-以C金控公司為例〔摘要〕。臺北市。  延伸查詢new window
研究報告
1.施致平、林東泰(2002)。第34屆世界盃棒球錦標賽民眾態度調查。臺北。  延伸查詢new window
學位論文
1.黃蒼進(2003)。台灣企業公益行為之研究--以金融業之銀行為例(碩士論文)。南華大學。  延伸查詢new window
 
 
 
 
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