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題名：臺灣企業品牌價值與股價報酬關係之實證研究
書刊名：管理學報
作者：朱博湧 引用關係／陳佳誼／陳俊廷
作者(外文)：Chu, Po-young／Chen, Chia-yi／Chen, Chun-ting
出版日期：2009
卷期：26:6
頁次：頁637-651
主題關鍵詞：品牌價值；股價報酬；Fama-French三因子模型；Brand value；Stock return；Fama-French three factor model
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:62
  • 點閱點閱:80
期刊論文
1.邱志聖、謝佳宏、葉相億(20031200)。國際購併組合及品牌名稱對消費者態度之影響--以銀行業為例。管理學報，20(6)，1123-1158。new window  延伸查詢new window
2.Kerin, R. A.、Sethuraman, R.(1998)。Exploring the brand value-shareholder value nexus for consumer goods companies。Journal of the Academy of Marketing Sciences，26(4)，260-273。  new window
3.Madden, T. J.、Fehle, F.、Fournier, S.(2006)。Brands matter: An empirical demonstration of the creation of shareholder value through branding。Journal of the Academy of Marketing Science，34(2)，224-235。  new window
4.Capon, N.、Berthon, P.、Hulbert, J. M.、Pitt, L. F.(2001)。Brand custodianship: A new primer for senior managers。European Management Journal，19(3)，215-227。  new window
5.Arshanapalli, B. T.、Coggin, D.、Doukas, J. A.(1998)。Multifactor Asset Pricing Analysis of International Value Investment Strategies。The Journal of Portfolio Management，24(4)，10-23。  new window
6.瞿宛文(20060900)。臺灣後起者能藉自創品牌升級嗎？。臺灣社會研究，63，1-52。new window  延伸查詢new window
7.Mahajan, V.、Rao, V. R.、Srivastava, K. R.(1994)。An Approach to Assess the Importance of Brand Equity in Acquisition Decisions。The Journal of Product Innovation Management，11(3)，221-236。  new window
8.Kim, H. B.、Kim, W. G.、An, J. A.(2003)。The Effect of Consumer-based Brand Equity on Firms' Financial Performance。Journal of Consumer Marketing，20(4)，335-351。  new window
9.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring customer-base brand equity。Journal of Consumer Marketing，12(4)，11-20。  new window
10.Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research，1，24-33。  new window
11.Agarwal, M. K.、Rao, V. R.(1996)。An empirical comparison of consumer-based measures of brand equity。Marketing Letters，7(3)，237-247。  new window
12.Cheng, J. M.-S.、Blankson, C.、Wu, P. C. S.、Chen, S. S. M.(2005)。A stage model of international brand development: the perspectives of manufacturers from two newly industrialized economies-South Korea and Taiwan。Industrial Marketing Management，34(5)，504-514。  new window
13.Simon, C. J.、Sullivan, M. W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science，12(1)，28-52。  new window
14.Park, C. S.、Srinivasan, V.(1994)。A survey-based method for measuring and understanding brand equity and its extendibility。Journal of Marketing Research，31(2)，271-288。  new window
15.Ailawadi, Kusum L.、Lehmann, Donald R.、Neslin, Scott A.(2003)。Revenue premium as an outcome measure of brand equity。Journal of Marketing，67(4)，1-17。  new window
16.Barth, M. E.、Clement, M. B.、Foster, G.、Kasznik, R.(1998)。Brand values and capital market valuation。Review of Accounting Studies，3(1/2)，41-68。  new window
17.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。  new window
18.Merton, Robert C.(1973)。An Intertemporal Capital Asset Pricing Model。Econometrica，41(5)，867-887。  new window
19.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
20.Aaker, D. A.、Jacobson, R.(1994)。The financial information content of perceived quality。Journal of Marketing Research，31(2)，191-201。  new window
21.Fama, Eugene F.、French, Kenneth R.(1993)。Common risk factors in the returns on stocks and bonds。Journal of Financial Economics，33(1)，3-56。  new window
22.洪順慶、吳長生(20000300)。臺灣廠商自創國際品牌策略與行銷績效之關係研究。中山管理評論，8(1)，71-104。new window  延伸查詢new window
23.洪清德(20040800)。使命感，客戶網路和供應商網路：影響我國電子資訊產業代工和自創品牌策略抉擇因素的探討。管理學報，21(4)，451-476。new window  延伸查詢new window
24.陳振燧、張允文(20010300)。品牌聯想策略對品牌權益影響之研究。管理學報，18(1)，75-98。new window  延伸查詢new window
25.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。  new window
26.Fama, Eugene F.、MacBeth, James D.(1973)。Risk, Return, and Equilibrium: Empirical Tests。Journal of Political Economy，81(3)，607-636。  new window
27.Ross, Stephen A.(1976)。The Arbitrage Theory of Capital Asset Pricing。Journal of Economic Theory，13(3)，341-360。  new window
28.Fama, Eugene F.、French, Kenneth R.(1992)。The Cross-Section of Expected Stock Returns。The Journal of Finance，47(2)，427-465。  new window
29.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
30.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
31.Aaker, D. A.、Jacobson, R.(2001)。The value relevance of brand attitude in high-technology markets。Journal of Marketing Research，38(4)，485-493。  new window
32.McConnell, J. J., M. Ozbilgin and S. Wahal,(2001)。Spinoffs, Ex Ante。The Journal of Business，74(2)，245-280。  new window
33.Pahud de Mortanges, C. and A. van Riel,(2003)。Brand Equity and Shareholder Value。European Management Journal，21(4)，521-527。  new window
34.洪順慶、吳長生(1999)。地主國特性與自創國際品牌績效之關係研究－以台灣廠商為例。國立政治大學學報，第七十八期，197-220。  延伸查詢new window
35.Keller, K. L. and D. R. Lehmann,(2003)。The Brand Value Chain: Optimizing Strategic and Financial Brand Performance。Marketing Management，59(2)，26-31。  new window
36.Kiley, D.,(1998)。Q&A: Brand Value Rx。Brandweek，39(12)，36-40。  new window
37.Maheswaran, K. and S. C. Yeoh,(2005)。The Profitability of Merger Arbitrage: Some Australian Evidence。Australian Journal of Management，30(1)，111-126。  new window
會議論文
1.朱博湧、林裕淩、鄧美貞、何玉玲(2007)。無形資產價值影響因素之研究－以台灣IC 設計業為例。  延伸查詢new window
研究報告
1.Srivastava, Rajendra K.、Shocker, Allan D.(1991)。Brand equity: A perspective on its meaning and measurement。Marketing Science Institute。  new window
2.Sethuraman, R.(2001)。What Makes Consumers Pay More for National Brands than for Store Brands: Image or Quality?。  new window
學位論文
1.黃郁容(2005)。消費性產品品牌資產與企業價值關係之研究(碩士論文)。國立中正大學，嘉義。  延伸查詢new window
2.賴亮秀(2005)。資訊電子業品牌價值與企業價值關聯性之探討(碩士論文)。東吳大學，臺北。  延伸查詢new window
3.蕭友華(2005)。高科技產業品牌資產與企業價值之關係研究(碩士論文)。國立中正大學，嘉義。  延伸查詢new window
4.蔡孟原(2003)。顧客基礎的品牌權益對高級飯店財務績效之影響。  延伸查詢new window
圖書
1.Keller, K. L.(2003)。Strategic brand management: Building, measuring, andmanaging brand equity。New Jersey：Upper Saddle River。  new window
2.施振榮(2005)。全球品牌大戰略--品牌先生施振榮觀點。台北市：天下文化。  延伸查詢new window
3.施振榮(20000000)。品牌管理 : 從OEM到OBM。臺北：大塊文化。new window  延伸查詢new window
4.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
5.Mizik, N. and R. Jacobson,(2005)。How Brand Attributes Drive Financial Performance。Cambridge, MA。  new window
6.Stobart, P.,(1991)。Alternative Methods of Brand Valuation。Brand Valuations: Establishinga True and Fair View 2nd ed.。London。  new window
圖書論文
1.Martin, G. S.、Brown, T. J.(1990)。In Search of Brand Equity: The Conceptualization and Measurement of the Brand Impression Construct。Marketing Theory and Applications。Chicago, Illinois：American Marketing Association。  new window
 
 
 
 
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