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題名：遊學代辦中心網路關係行銷之研究
書刊名：醒吾學報
作者：吳德晃／項凱莉
出版日期：2010
卷期：41
頁次：頁113-134
主題關鍵詞：網路關係行銷；個人化服務；易用性；滿意度；信任；Internet-based relationships marketing；Personal service；Practicality；Costomer satisfaction；Trust
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:16
  • 點閱點閱:68
期刊論文
1.Cardozo, R. N.(1964)。Customer Satisfaction: Laboratory Study and Marketing Action。Journal of Marketing Research，2，244-249。  new window
2.Gould, J. D.、Lewis, C.(1985)。Designing for usability: Key principles and what designers think。Communications of the ACM，28(3)，300-311。  new window
3.Casaló, Luis、Flavián, Carlos、Guinalíu, Miguel(2008)。The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process。Computers in Human Behavior，24(2)，325-345。  new window
4.Álvarez, L. S.、Martín, A. M. D.、Casielles, R. V.(2007)。Relationship marketing and information and communication technologies analysis of retail travel agencies。Journal of Travel Research，45(4)，453-463。  new window
5.Grönroos, Christian(1990)。Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface。Journal of Business Research，20(1)，3-11。  new window
6.周文賢、游信益(20050600)。網路銀行服務品質、關係品質、與顧客忠誠之研究。企業管理學報，65，31-59。new window  延伸查詢new window
7.Urban, Glen L.、Sultan, Fareena、Qualls, William J.(2000)。Placing Trust at the Center of Your Internet Strategy。Sloan Management Review，42(1)，39-48。  new window
8.Rotter, Julian B.(1967)。A New Scale for the Measurement of Interpersonal Trust。Journal of Personality，35(4)，651-665。  new window
9.陶蓓麗、廖則竣、林政道(20040100)。網際網路顧客關係之實証研究。資訊管理學報，11(1)，167-194。new window  延伸查詢new window
10.Shani, D.、Chalasani, S.(1992)。Exploiting niches using relationship marketing。The Journal of Consumer Marketings，9(6)，223-245。  new window
11.Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing，73(1)，15-37。  new window
12.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
13.Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。  new window
14.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
15.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。  new window
16.Gronroos, C.(1999)。Relationship marketing: Challenges for the organization。Journal of Business Research，46(3)，327-335。  new window
17.Bauer, Hans H.、Grether, Mark、Leach, Mark(2002)。Building Customer Relations over the Internet。Industrial Marketing Management，31(2)，155-163。  new window
18.Srinivasan, Srini S.、Anderson, Rolph、Ponnavolu, Kishore(2002)。Customer loyalty in e-Commerce: An exploration of its antecedents and consequences。Journal of Retailing，78(1)，41-50。  new window
19.Levitt, Theodore(1972)。Production-Line Approach to Service。Harvard Business Review，50(5)，41-52。  new window
20.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
21.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science，35(8)，982-1003。  new window
22.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review，32(2)，344-354。  new window
23.Avlonitis, G. J.、D. A. Karayanni(2000)。The impact of internet use on business to business marketing.。Industrial Marketing Management，29，441-459。  new window
24.Peppers, D.、Rogers, M(1995)。A New Marketing Paradigm: Shar of Customer, Not Market Share”。Planning Review，23(2)。  new window
25.Pereda, M.、Airey,D、Bennett, M(2007)。Service Quality in Higher Education: The Experience of Overseas Students。Journal of Hospitality, Leisure, Sport and Tourism Education，6(2)，1473-8376。  new window
26.Gummesson, Evert(1996)。Relationship Marketing and Imaginaiy Organizations:A Synthesis。European Journal of Marketing，30(2)，31-44。  new window
27.Kim, D.Y.、Lehto, X. Y、Morrison A. M.(2007)。Gender differences in online travel information search: Implications for marketing communications on the internet Tourism Management28，423-433。  new window
28.McKnight, D. H.、Cummings, L. L.、Chervany N. L.(1998)。Initiai Trust Formation in New Organizational Relationships。Academy of Management Review，23(3)，472-490。  new window
29.Schrage, M.(1999)。The Next Step in Customization.。Technology Marketing Intelligence，8，20-21。  new window
會議論文
1.Bevan, N.、Kirakowski, J.、Maissel, J.(1991)。What is usability?。4th International Conference on HCI。Stuttgart。  new window
學位論文
1.陳威亞(2003)。大學生遊學產品意象、知覺價值與滿意度之研究(碩士論文)。南華大學。  延伸查詢new window
2.王馨雯(2001)。海外遊學選擇偏好行為之研究(碩士論文)。中國文化大學。  延伸查詢new window
3.張愷智(2005)。網站可用性對線上購物網站初始信任影響之研究(碩士論文)。輔仁大學。  延伸查詢new window
4.陳俊成(2002)。以實驗法探討網路互動對關係品質之影響-顧客關係管理觀點。國立屏東科技大學。  延伸查詢new window
圖書
1.Werthner, H.、Klein, S.(1999)。Information technology and tourism--A challenging relationship。Vienna：Springer。  new window
2.廖和敏(1996)。把世界當校園：十國遊學行動手冊。台北：遠源出版事業股份有限公司。  延伸查詢new window
3.陳順宇(1998)。多變量分析。臺南市：陳順宇發行 臺北市 : 華泰書局總經銷。  延伸查詢new window
其他
1.台灣網路資訊中心(2008)，http://www.twnic.tw， 20080131。  延伸查詢new window
2.交通部觀光局(2008)。96年國人旅遊狀況，http://www.taiwan.net.tw/， 20080215。  延伸查詢new window
3.Lake, D.(2001)。American go online for travel information，http://www.cnn.com/2001/TECH/internet/06/14/travelers.use.net.idg/index.htm， 20010614。  new window
4.Peppers, D.，Rogers, M(1993)。The future of One to one: Buildingbusiness Relationship customer at a time，New York。  new window
圖書論文
1.Boon, S. D.、Holmes, J. G.(1991)。The Dynamics of Interpersonal Trust: Resolving Uncertainty in the Face of Risk。Cooperation and Prosocial Behaviour。Oxford：Cambridge：Basil Blackwell：Cambridge University Press。  new window
2.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois：American Marketing Association。  new window
3.Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。  new window
 
 
 
 
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