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題名:顧客價值、知覺風險與購買意願之關係--以產品涉入為調節變數
書刊名:醒吾學報
作者:吳怡芳吳文彬王世榕周家黔
出版日期:2010
卷期:41
頁次:頁295-312
主題關鍵詞:知覺風險產品涉入顧客價值E commercePerceived risksProduct involvementCustomer value
原始連結:連回原系統網址new window
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  • 點閱點閱:33
期刊論文
1.Lim, N.(2003)。Consumer’s perceived risk sources versus consequences。Electronic Commerce Research and Applications,2(3),216-228。  new window
2.Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management,38(4),217-230。  new window
3.Alba, J.、Weitz, B.、Janiszewski, C.、Sawyer, A.、Wood, S.、Lutz, R.、Lynch, John(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace。Journal of Marketing,61(3),38-53。  new window
4.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。  new window
5.Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
6.Han, Jaemin、Han, Dooheum(2001)。A Framework for Analyzing Customer Value of Internet Business。Journal of Information Technology Theory and Application,3(5),25-38。  new window
7.Scansaroli, Jay A、Eng, Vicky(1997)。Interactive Retailing: Consumers on Line。Chain Store Age,73(1),5A-8A。  new window
8.Becker, B. W.、Conner, P. E.(1981)。Personal Values of the Heavy User of Mass Media。Journal of Advertising Research,21,37-43。  new window
9.Venkatraman, Meera P.(1989)。Involvement and risk。Psychology and Marketing,6(3),229-247。  new window
10.Dodds, B. W.、Monroe, K. B.、Grewal, D.(19910800)。Effect of Price, Band, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
11.Clarke, K.、Belk, R. W.(1978)。The Effects of Product Involvement and Task Definition on Anticipated Consumer Effort。Advances in Consumer Research,5,313-318。  new window
12.Akaah, I. P.、Korgaonkar, P. K.(1988)。A conjoint investigation of the relative importance of risk relievers in direct marketing。Journal of Advertising Research,28(4),38-44。  new window
13.Peterson, R. A.、Balasubramarian, S.、Bronnenberg, B. J.(1997)。Exploring the implications of the internet for consumer marketing。Journal of the Academy of Marketing Science,35(4),329-346。  new window
14.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。  new window
15.Jarvenpaa, S. L.、Tractinsky, N.、Saarinen, L.(1999)。Consumer trust in an internet store: A cross-cultural validation。Journal of Computer-Mediated Communication,5(2),1-35。  new window
16.Keeney, Ralph L.(1999)。The Value of Internet Commerce to the Customer。Management Science,45(4),533-542。  new window
17.Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing,58(4),28-36。  new window
18.Eighmey, John(1997)。Profiling user responses to commercial web sites。Journal of Advertising Research,37(3),59-66。  new window
19.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。  new window
20.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。  new window
21.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。  new window
22.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
23.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
24.McKnight, D. Harrison、Choudhury, Vivek、Kacmar, Charles(2002)。The Impact of Initial Consumer Trust on Intentions to Transact with a Web Site: A Trust Building Model。The Journal of Strategic Information Systems,11(3/4),297-323。  new window
25.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
26.Grazioli, S.、Jarvenpaa, S. L.(2000)。Perils of Internet Fraud: An Empirical Investigation of Deception and Trust with Experienced Internet Consumers。IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans,30(4),395-410。  new window
27.Forsythe, Sandra M.、Shi, Bo(2003)。Consumer patronage and risk perceptions in Internet shopping。Journal of Business Research,56(11),867-875。  new window
28.Bhatnagar, Amit、Misra, Sanjog、Rao, H. Raghav(2000)。On risk, convenience, and Internet shopping behavior。Communications of the ACM,43(11),98-105。  new window
29.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
30.Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing,47(3),69-81。  new window
31.Bettman, J. R.(1973)。Perceived Risk & its Components: a Model & Empirical Test。Journal of Marketing Research,10,184-190。  new window
32.Journal of the Academy of Marketing Science,16,74-97。  new window
33.Bolfing, Claire(1988)。INTEGRATING CONSUMER INVOLVEMENT AND PRODUCT PERCEPTIONS WITH MARKET SEGMENTATION AND POSITIONING STRATEGIES。Journal of Consumer Marketing,5,49-57。  new window
34.Donthu, N.、Cherian, J.,(1992)。Hispanic Coupon Usage: The Impact of Strong and Weak Etnic Identification。Psychology and Marketing,9,501-510。  new window
35.Flynn, L. R.、R. E. Goldsmith(1993)。Application of the Personal Involvement Inventoiy in Marketing。Psychology & Marketing,10,357-366。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
圖書
1.Robertson, T. S.、Zielinski, J.、Ward, S.(1984)。Consumer Behavior。Glenview, IL:New York:Scott Foresman Company:Dryden Press。  new window
2.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
3.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York:John Wiley & Sons。  new window
4.Hawkins, D. I.、Best, R. J.、Coney, K. A.(2001)。Consumer Behavior: Implications for Marketing Strategy。  new window
其他
1.MIC,http://mic.iii.org.tw/intelligence/。  new window
圖書論文
1.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago:American Marketing Association。  new window
 
 
 
 
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