The Influence of Store Environment on Perceived Experiential Value and Behavior Intention_

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題名：	The Influence of Store Environment on Perceived Experiential Value and Behavior Intention
書刊名：	Asia Pacific Management Review
作者：	Lin, Miao-que／Chiang, Yi-fang
出版日期：	2010
卷期：	15:2
頁次：	頁281-299
主題關鍵詞：	Store environment；Perceived experience value；Perceived quality；Perceived price；Emotion
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:6 共同引用:0 點閱:90

This study attempts to embed perceived experiential value into the integrated model of perception and behavior intention to exploit the relationships between environmental stimuli, perceived service quality, perceived merchandise quality, perceived price, emotion, and behavior intention. We employ LISREL to analyze the research framework and a modified model. We conclude that social cues would have little effect on the perceived price and emotion, while ambient cues have a small impact on the perceived merchandise quality. We consider that emotion not only mediates between design cues and the perceived price, but also directly or indirectly influences the perceived experiential value, which then contributes to behavior intention. Notwithstanding the importance of the perceived merchandise quality in prior studies, this study proposes that it is not so crucial when juxtaposing other cues in stores, thus providing another insight into store management.

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