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題名:時間距離對負面競選廣告效果之影響
書刊名:臺灣民主季刊
作者:周軒逸 引用關係練乃華 引用關係
作者(外文):Chou, Hsuan-yiLien, Nai-hwa
出版日期:2010
卷期:7:2
頁次:頁33-76
主題關鍵詞:負面競選廣告時間距離訴求重要性訴求主題時間解釋理論Negative campaign advertisementTemporal distanceAppeal importanceAppeal contentTemporal construal theory
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:65
  • 點閱點閱:55
期刊論文
1.鈕則勳(20070300)。競選廣告策略初探--以2004年總統大選陳呂陣營為例。臺灣民主,4(1),141-178。new window  延伸查詢new window
2.Ansolabehere, Stphen、Iyengar, Shanto、Valentino, Nicholas、Simon, Adam(1994)。Does Attack Advertising Demobilize the Electorate?。American Political Science Review,88(4),829-838。  new window
3.Pinkleton, B. E., Um, N-H.,、Austin, E. W.(2002)。An exploration of the effects of negative political advertising on political decision making。Journal of Advertising,31(2),13-25。  new window
4.Lau, Richard R.、Pomper, Gerald M.、Pomper, G.(2002)。Effectiveness of Negative Campaigning in U.S. Senate Elections。American Journal of Political Science,46(1),47-66。  new window
5.Pinkleton, B. E.、Fortman, K. K. J.、Austin, E. W.(1998)。Relationships of Media Use and Political Disaffection to Political Efficacy and Voting Behavior。Journal of Broadcasting and Electronic Media,42(1),34-49。  new window
6.彭芸(20021100)。2001年臺灣選民的媒介行為與政治信任。選舉研究,9(2),1-36。new window  延伸查詢new window
7.Faber, R. J.、Tims, A. R.、Schmitt, K. G.(1993)。Negative Political Advertising and Voting Intent: The Role of Involvement and Alternative Information Sources。Journal of Advertising,22(4),67-76。  new window
8.Reber, Rolf、Schwarz, Norbert、Winkielman, Piotr(2004)。Processing fluency and aesthetic pleasure: Is beauty in the perceiver's processing experience?。Personality and Social Psychology Review,8(4),364-382。  new window
9.張卿卿(20020500)。競選媒體使用對選民競選議題知識與政治效能感的影響--以兩千年總統大選為例。選舉研究,9(1),1-39。new window  延伸查詢new window
10.Atkin, C.、Heald, G.(1976)。Effects of political advertising。Public opinion quarterly,40,216-228。  new window
11.Trope, Yaacov、Liberman, Nira、Wakslak, Cheryl(2007)。Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior。Journal of Consumer Psychology,17(2),83-95。  new window
12.Trope, Yaacov、Liberman, Nira(2003)。Temporal Construal。Psychological Review,110(3),403-421。  new window
13.Mogilner, Cassie、Aaker, Jennifer L.、Pennington, Ginger L.(2008)。Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention。Journal of Consumer Research,34(5),670-681。  new window
14.Kim, Hakkyun、Rao, Akshay R.、Lee, Angela Y.(2009)。It's time to vote: The effect of matching message orientation and temporal frame on political persuasion。Journal of Consumer Research,35(6),877-889。  new window
15.莊伯仲(2006)。競選廣告--1996-2004年台灣與美國總統大選之分析。東吳政治學報,24,213-243。new window  延伸查詢new window
16.鈕則勳(2008)。〈馬謝競選廣告策略解密〉。《港澳情勢週報》,第81期,8-11。  延伸查詢new window
17.Bradley, Samuel D., James R. Angelini, and Sungkyoung Lee(2007)。“Psychophysiological and Memory Effects of Negative Political Ads.”。Journal of Advertising,vol. 36,no. 4,115-27。  new window
18.Chang, Chingching(2003)。“Party Bias in Political-Advertising Processing.”。Journal of Advertising,vol. 32,no. 2,55-67。  new window
19.Coulter, Keith S.(2008)。“The Tri-Mediation Model of Persuasion: A Case for Negative Political Advertising.”。International Journal of Advertising,vol. 27,no. 5,853-83。  new window
20.Eyal, Tal, Nira Liberman, Yaacov Trope, and Eva Walther(2004)。“The Pros and Cons of Temporally Near and Distant Action.”。Journal of Personality and Social Psychology,vol. 86,no. 6,781-95。  new window
21.Finkel, Steven, and John Geer(1998)。“A Spot Check: Casting Doubt on the Demobilizing Effects of Attack Advertising.”。American Journal of Political Science,vol. 42,no. 2,573-95。  new window
22.Garramone, Gina M.(1983)。“Issue versus Image Orientation and Effects of Political Advertising.”。Communication Research,vol. 10,no. 1,59-76。  new window
23.Garramone, Gina M.(1984)。“Voter Responses to Negative Political Ads.”。Journalism Quarterly,vol. 61,no. 2,250-59。  new window
24.Garramone, Gina M, Charles K. Atkin, Bruce E. Pinkleton, and Richard T. Cole(1990)。“Effects of Negative Political Advertising on the Political Process.”。Journal of Broadcasting & Electronic Media,vol. 34,no. 3,299-311。  new window
25.Homer, Pamela M., and Rajeev Batra(1994)。“Attitudinal Effects of Character-Based versus Competence-Based Negative Political Communications.”。Journal of Consumer Psychology,vol. 3,no. 2,163-85。  new window
26.Kaid, Lynda Lee, Mike Chanslor, and Mark Hovind(1992)。“The Influence of Program and Commercial Type on Political Advertising Effectiveness.”。Journal of Broadcasting & Electronic Media,vol. 36,no. 3,303-20。  new window
27.Kaid, Lynda Lee, and Keith R. Sanders(1978)。“Political Television Commercials: An Experimental Study of Type and Length.”。Communication Research,vol. 5,no. 1,57-70。  new window
28.Kardes, Frank R., Maria L. Cronley, and John Kim(2006)。“Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands.”。Journal of Consumer Psychology,vol. 16,no. 2,135-44。  new window
29.Kim, Kyeongheui, Meng Zhang, and Xiuping Li(2008)。“Effects of Temporal and Social Distance on Consumer Evaluations.”。Journal of Consumer Research,vol. 35,no. 4,706-13。  new window
30.Liberman, Nira, Yaacov Trope, and Cheryl Wakslak(2007)。“Construal Level Theory and Consumer Behavior.”。Journal of Consumer Psychology,vol. 17,no. 2,113-17。  new window
31.Metcalfe, Janet, and Walter Mischel(1999)。“A Hot/Cool-System Analysis of Delay of Gratification: Dynamics of Willpower.”。Psychological Review,vol. 106,no. 1,3-19。  new window
32.Newhagen, John E., and Byron Reeves(1991)。“Emotion and Memory Responses for Negative Political Advertising: A Study of Television Commercials Used in the 1988 Presidential Election.”。Television and Political Advertising,vol. 1,197-220。  new window
33.Petty, Richard E., and Duane T. Wegener(1998)。“Matching versus Mismatching Attitude Functions: Implications of Scrutiny of Persuasive Messages.”。Personality and Social Psychology Bulletin,vol. 24,no. 3,227-40。  new window
34.Phillips, Joan M.、Urbany, Joel E.、Reynolds, Thomas J.(2008)。Confirmation and the Effects of Valenced Political Advertising: A Field Experiment.。Journal of Consumer Research,34(6),794-806。  new window
35.Pinkleton, Bruce E.(1997)。“The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration.”。Journal of Advertising,vol. 26,no. 1,19-29。  new window
36.Roddy, Brian L., and Gina M. Garramone(1988)。“Appeals and Strategies of Negative Political Advertising.”。Journal of Broadcasting & Electronic Media,vol. 32,no. 4,415-27。  new window
37.Schleuder, Joan(1990)。Effects of commercial complexity, the candidate, and issue vs. image strategies in political ads。Advances in Consumer Research,17,159-168。  new window
38.Schreiber, Elliot S., and Douglas A. Boyd(1980)。“How the Elderly Perceive Television Commercials.”。Journal of Communication,vol. 30,no. 1,61-70。  new window
39.Thorson, Esther, William G. Christ, and Clarke Caywood(1991)。“Effects of Issue-Image Strategies, Attack and Support Appeals, Music, and Visual Content in Political Commercials.”。Journal of Broadcasting & Electronic Media,vol. 35,no. 4,465-86。  new window
40.Thorson, Esther, and Ekaterina Ognianova(2000)。“Negative Political Ads and Negative Citizen Orientations toward Politics.”。Journal of Current Issues & Research in Advertising,vol. 22,no. 1,13-40。  new window
41.Tinkham, Spencer F., and Ruth Ann Weaver-Lariscy(1993)。“A Diagnostic Approach to Assessing the Impact of Negative Political Television Commercials.”。Journal of Broadcasting & Electronic Media,vol. 37,no. 4,377-99。  new window
42.Tinkham, Spencer F., Ruth Ann Weaver-Lariscy, and Elizabeth Johnson Avery(2009)。“Political Advertising and the Older Electorate.”。Journal of Advertising,vol. 38,no. 2,105-19。  new window
43.Trope, Yaacov、Liberman, Nira(2000)。Temporal Construal and Time-Dependent Changes in Preference。Journal of Personality and Social Psychology,79(6),876-889。  new window
44.Yoon, Kak, Bruce E. Pinkleton, and Wonjun Ko(2005)。“Effects of Negative Political Advertising of Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism.”。Journal of Marketing Communications,vol. 11,no. 2,95-112。  new window
會議論文
1.Karrh, James A., and David H. Halpern(1996)。“The Impact of Competitive Position and Response Type on Negative Political Advertising.”。Chicago, IL。  new window
學位論文
1.黃睿迪(2001)。2000年台灣總統大選報紙負面競選廣告內容分析(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Johnson-Cartee, K. S.、Copeland, G. A.(1991)。Negative Political Advertising: Coming of Age。Hillsdle, NJ:Lawrence Erlbaum Associates, Inc.。  new window
2.Hasher, Lynn, and Rose T. Zacks(1988)。“Working Memory, Comprehension, and Aging: A Review and a New View.”。Psychology of Learning and Motivation, Vol. 22。NY。  new window
圖書論文
1.Devlin, Patrick L.(1995)。Political Commercials in American Presidential Elections。Political Advertising in Western Democracies: Parties and Candidates on Television。Thousand Oaks, CA:Sage。  new window
 
 
 
 
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