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Pinkleton, and Wonjun Ko(2005)。“Effects of Negative Political Advertising of Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism.”。Journal of Marketing Communications,vol. 11,no. 2,95-112。 | 會議論文1. | Karrh, James A., and David H. Halpern(1996)。“The Impact of Competitive Position and Response Type on Negative Political Advertising.”。Chicago, IL。 | 學位論文1. | 黃睿迪(2001)。2000年台灣總統大選報紙負面競選廣告內容分析(碩士論文)。國立政治大學。 延伸查詢 | 圖書1. | Johnson-Cartee, K. S.、Copeland, G. A.(1991)。Negative Political Advertising: Coming of Age。Hillsdle, NJ:Lawrence Erlbaum Associates, Inc.。 | 2. | Hasher, Lynn, and Rose T. Zacks(1988)。“Working Memory, Comprehension, and Aging: A Review and a New View.”。Psychology of Learning and Motivation, Vol. 22。NY。 | 圖書論文1. | Devlin, Patrick L.(1995)。Political Commercials in American Presidential Elections。Political Advertising in Western Democracies: Parties and Candidates on Television。Thousand Oaks, CA:Sage。 | |